Kufuridzira Kushambadzira: Nhoroondo, Evolution, uye iro Ramangwana
Social media influencers: ndicho chinhu chaicho? Sezvo social media yakava nzira inosarudzirwa yekutaurirana nevanhu vazhinji kumashure muna 2004, vazhinji vedu hatigone kufungidzira hupenyu hwedu tisina. Chinhu chimwe icho social media chakanyatso chinja kuti ive nani ndechekuti yakave nedemocratized uyo anove nemukurumbira, kana kunyanya kuzivikanwa.
Kusvikira munguva pfupi yapfuura, taifanira kuvimba nemafirimu, magazini, uye mapurogiramu eterevhizheni kuti atiudze kuti ndiani akanga ane mukurumbira. Ikozvino vanhu vanogona kushandisa social media kuti vanyatsozivikanwa mumunda wavo wekufarira. Kana uchida kuva internet inozivikanwa kune makeup tutorials, kune nharaunda yeizvozvo!
Izvi zvinoreva zvakare kuti vanhu vava kugona kurarama nekushandisa social media. Iwe unogona kuvaka zvinotevera mukati menharaunda, unozivikanwa nekuda kweruzivo rwako munharaunda yakataurwa, wobva wazvivhurira iwe kumikana iri kunze uko yekupesvedzera zvinyorwa.
Mararamiro aya haasi asina mirau, zvisinei, kunyangwe hazvo iri indasitiri nyowani. Iyo FCC inoda kuve nechokwadi chekuti vanhu vanoziva kuti vari kutarisa kushambadziro, ndosaka iwe uchiwanzoona Sponsored Content yakapararira pamablog eblog kana #ad mune Instagram post.
Zvakangodaro, vanhu vanowanzowana vanofurira vezvenhau vanovimbika kupfuura vatauriri vanobhadharwa vane mukurumbira - makumi manomwe muzana evadiki vanoti YouTubers vane hukama kupfuura vanozivikanwa, nepo 70% yevanhu vanovimba nekurudziro yepamhepo zvakanyanya sezvavanowana kubva kumhuri neshamwari.
Zvakangodaro, vanhu vanowanzowana vanofurira vezvenhau vanovimbika kupfuura vatauriri vanobhadharwa vane mukurumbira - makumi manomwe muzana evadiki vanoti YouTubers vane hukama kupfuura vanozivikanwa, nepo 70% yevanhu vanovimba nekurudziro yepamhepo zvakanyanya sezvavanowana kubva kumhuri neshamwari.
Kutaura naSeth Godin, Vanhu vanogona "kunhuwa hurongwa hwemutungamiri". Izvi hazvina kumbobvira zvave chokwadi kana zvasvika kune influencer kushambadzira. Kuti uchengetedze vateveri vakavimbika zvakanyanya, unofanirwa kuda uye kutenda mune zvauri kutsigira. Mari Smith akatorwa naJohn White, Kusimuka kweVanofurira saLilly Singh naAndrew Bachelor kwakanganisa sei kushambadza
Dzidza zvakawanda nezvayo shanduko yeanokurudzira kubva pane iyi infographic!