Content MarketingKushambadzira Infographics

Iyo Evolution yeLogos uye Impact yeTekinoroji pane Logo Dhizaini

Izwi logo inobva kushoko reChigiriki logos, zvinoreva shoko, pfungwa, kana kutaura. Muuzivi hwechiGiriki chekare, logos aireva nheyo yokufunga uye kurongeka kwezvinhu zvakasikwa. Nekufamba kwenguva, zvinoreva logos zvakawedzera kusanganisira kushandiswa kwemazwi kana zviratidzo kumiririra kambani kana sangano. Nhasi, izwi logo inowanzoshandiswa kureva chiratidzo chinooneka kana dhizaini inomiririra brand kana kambani.

Munhu chaiye akaumba izwi logo hazvizivikanwe, sezvo izwi rakashanduka nekufamba kwenguva kuburikidza nekushandiswa kwemutauro. Zvisineyi, kushandiswa kwelogos sezviratidzo zvinooneka kumiririra rudzi kana sangano zvakatanga kare, nemienzaniso yakaita semalogo aishandiswa nemhuri dzekare dzechiGiriki nedzechiRoma kuziva dzinza ravo, uye mavanga aishandiswa nemasangano ekare kumiririra kutengeserana kwavo. . Vaiwanzoratidzwa pazvipfeko zvavo, nhoo, nezvimwe zvinhu zvavo. Nepo kushandiswa kwema logos sema crest emhuri kwakatanga kare, zvakakosha kuziva kuti izwi iri logo pachayo yakanga isipo munguva idzodzo. Zviratidzo izvi, zvinozivikanwa se heraldic devices, akanga akafanana mukushanda namalogo emazuva ano pakuti aibatsira kuziva uye kusiyanisa mhuri imwe neimwe.

Nekufamba kwenguva, kushandiswa kwemichina yeheraldic kwakawedzera kuti kusanganise masangano akaita semasangano, machechi, uye zvikoro, izvo zvakashandisa zviratidzo kumiririra kuzivikanwa kwavo nehunhu hwavo. Kushandiswa kwezviratidzo uye marogo ekumaka kwemakambani kwakabuda mukupera kwe19th uye kutanga kwezana ramakore rechi20 nekusimuka kwekushambadzira uye midhiya yakawanda, uye kubva zvino yave chikamu chakajairwa chebhizinesi chazvino uye kushambadzira.

Mabhizinesi Akatanga Rini Kushandisa Logos?

Mabhizinesi akatanga kushandisa marogo mukupera kwe19th uye kutanga kwezana ramakore rechi20, sechikamu chekusimuka kwekushambadza kwemazuva ano uye kushambadzira. Kuvandudzwa kwemichina mitsva yekudhinda uye kukura kwezvinobudisa nhau zvakaita semapepanhau, magazini, uye zvikwangwani zvakapa kuti makambani agadzire zviratidzo zvinooneka zvinomiririra mhando nezvigadzirwa zvavo.

Mimwe yemienzaniso yekutanga yemakambani anoshandisa marogo anosanganisira:

Coca-Cola Logo

Chiratidzo cheCoca-Cola chakatanga kusikwa muna 1887 uye chave chimwe chezvinyorwa zvinonyanya kuzivikanwa pasi rose.

Ford Logo

The Ford logo yakatanga kuunzwa muna 1903 uye yakadzokororwa kakawanda.

ford logo 1903
Source: Gear Primer

IBM Logo

Iyo IBM logo yakatanga kuunzwa muna 1924 uye yave chiratidzo chekuvandudza tekinoroji uye kubudirira kwekambani.

IBM chiratidzo 1924
Source: suree

Malogo mashoma emakambani ehurumende muUnited States akatogara makore anopfuura 100 pasina shanduko huru. Heino mienzaniso mishoma:

Johnson & Johnson Logo

Mucherechedzo waJohnson & Johnson wairatidza zita rekambani mune rimwe fonti dzvuku rakasiyana uye waioneka sezvakaita siginicha yecheki yavo yekutanga yakanyorwa.

General Electric Logo

The General Electric logo, iyo ine mavara GE yakatanga kuunzwa muna 1892 uye yakaramba isina kushanduka kubva ipapo.

general yemagetsi logo 1899
Source: GE

IBM Logo

Iyo Colgate-Palmolive logo, iyo ine zita rekambani mune yakasarudzika tsvuku uye chena dhizaini, yakatanga kuunzwa mukutanga kwema1900s.

colgate logo
Source: Turbo logo

Izvo zvakakosha kuti uzive kuti kunyangwe marogo akasara asina kuchinjika kwemakore mazhinji anogona kugadziridzwa zvidiki nekufamba kwenguva, senge zvigadziriso kune color scheme kana typography. Nekudaro, iyo yakazara dhizaini uye chimiro cheiyi logos yakaramba ichienderana kweanopfuura zana.

Maitiro eLogos akachinja sei nekufamba kwenguva

Heano mimwe mienzaniso yekuti marogo akachinja sei nekufamba kwenguva, zvichiratidza kukanganisa kwetekinoroji pamaitiro ekugadzira:

  • Kurerutsa: Mumwe muenzaniso weiyo logo yakareruka nekufamba kwenguva ndiyo Nike swoosh. Mucherechedzo wepakutanga weNike, waiva nemufananidzo wakaoma kunzwisisa wamwarikadzi wechiGiriki Nike, wakatsiviwa muna 1971 nemufananidzo wakapfava. swoosh design. Iyo Swoosh chiratidzo chinonyatso zivikanwa chinoburitsa kumhanya uye kufamba, uye kureruka kwayo kunobvumira kuti ibudiswe zviri nyore mumhando dzakasiyana dzenhau.
nike original logo
Source: Website nyika
nike logo iripo
Source: Website nyika
  • Color: Iyo yepakutanga Apple logo, yaive neyakasiyana dhizaini ine mufananidzo waIsaac Newton pasi pemuti wemuapuro, yakatsiviwa muna 1977 neyakapfava, monochromatic dhizaini ine stylized apple silhouette. Nekufamba kwenguva, iyo ruvara chirongwa cheiyo logo chakasiyana, kubva kune murarabungu-ruvara dhizaini muma1980 kusvika kune yakawedzera minimalist sirivheri dhizaini mumakore achangopfuura.
apple logo ruvara
Source: Urban Geko
apple logo monochrome
Source: Urban Geko
  • Kutengesa: Mumwe muenzaniso weiyo logo inosanganisira zvinhu zvekumaka ndeye FedEx logo. Iyo FedEx logo, iyo yakagadziridzwa patsva muna 1994, inoratidzira yakapfava, yakashinga font yepepuru neorenji, pamwe nemuseve wakavanzika pakati pe "E" na "x" inopa kumhanya uye kufamba. Iyo logo inosanganisirawo tagline yekambani, "Nyika Nenguva," iyo inosimbisa kutarisa kwekambani pakukurumidza uye kwakavimbika kuendesa.
FedEx Logo 1973
Source: 1000Logos
Fedex logo izvozvi
Source: 1000Logos
  • Dhizaini yedhijitari: Muna 2019, Mastercard yakaburitsa chikwangwani chitsva chaive neyakapfava, yazvino dhizaini ine kupenya, kusimba kwemavara chirongwa. Mucherechedzo mutsva wakagadzirwa kuti uwedzere kuchinjika uye uchichinjika kune akasiyana edhijitari midhiya, kusanganisira nharembozha uye masocial media mapuratifomu.
mastercard logo 1996
Source: Mastercard
mastercard logo izvozvi
Source: Mastercard
  • Kubatanidzwa: Starbucks yakagadziridza chitarisiko che mermaid kubva kune yayo yekutanga logo, ichiita kuti ive yakanatswa uye yemazuva ano. Siren isina chipfuva yaionekwa seyakanyanya kuburitsa, saka mugadziri akavhara muviri wake nebvudzi refu rinoyevedza. 
starbucks yepakutanga logo
Source: Upside
starbucks logo iye zvino
Source: Upside
  • Minimalism: Muenzaniso weiyo minimalist logo ndeye Airbnb logo. Iyo yepakutanga Airbnb logo, iyo yairatidza zita rekambani mune script font, yakatsiviwa muna 2014 neimwe geometric, minimalist dhizaini. Chiratidzo chitsva chine dhizaini yakapfava, inosanganisa yekutanga kambani "A," pamwe neyakapfava, pastel color scheme inopa pfungwa yekudziya uye kugamuchira vaeni. Iyo minimalist dhizaini inobvumira iyo logo kuti ionekwe zviri nyore uye inochinjika pane dzakasiyana siyana midhiya.
airbnb yepakutanga
Source: Logomyway
airbnb itsva
Source: Logomyway

Mhedzisiro yeTekinoroji PaChirongwa Dhizaini

Tekinoroji yakaita basa rakakosha mukugadzira logos. Kubva pakudhinda monochromatic, kuburikidza nekudhinda kwemavara, terevhizheni, kuInternet, makambani akamanikidzwa kuvandudza marogo avo kuburikidza nekuchinja kwehunyanzvi.

Chinyorwa Chokudhinda

Muchina wekuprinda wakave nekukanganisa kukuru pakugadzirwa kwelogo, kunyanya mumazuva ekutanga ekugadzirwa kwelogo. Michina yokudhinda isati yatanga muzana remakore rechi15, malogo akawanda aigadzirwa pachishandiswa unyanzvi hwemaoko hwakadai sekuveza, kupenda, kana kunyora. Izvi zvakaganhurira kugona kwemabhizinesi kugadzira malogo anowirirana uye ari nyore kudhindwa.

Nokugadzirwa kwomuchina wokudhinda, zvakava zvinobvira kugadzira makopi akawanda echigadzirwa nokukurumidza uye zvakarurama. Izvi zvaibvumira mabhizinesi kugadzira logos dzaigona kuburitswa zviri nyore mumhando dzakasiyana dzenhau, kubva pamakadhi ebhizinesi kusvika kumabhodhi.

Muchina wokudhinda wakabvumirawo kushandiswa kwemamwe magadzirirwo akaoma kunzwisisa uye ane udzame mukugadzirwa kwelogo. Pamberi pekugadzirwa kwemichina yokudhinda, logos zhinji dzaive dzakapfava uye dzakatwasuka, nokuda kweganhuriro dzemichina yokunyora. Nekukwanisa kugadzira mamwe madhizaini vachishandisa muchina wokudhinda, vagadziri vakakwanisa kugadzira marogo aibatanidza kutaipa kwakaoma kunzwisisa, mifananidzo, uye zvimwe zvinhu zvekugadzira.

Pakupedzisira, muchina wokudhinda wakabvumira kushandiswa kweruvara mukugadzira logo. Kusati kwagadzirwa muchina wekudhinda, marogo aiwanzova monochromatic kana kuganhurirwa kune mashoma mavara, nekuda kwekuoma kwekushandisa ruvara nemaoko. Nekugona kudhinda malogo muruvara rwakazara, vagadziri vakakwanisa kugadzira mamwe malogo anoyevedza uye anokwezva maziso ayo aigona kumira pachena pamusika wakazara vanhu.

terevhizheni

Terevhizheni yakave nekukanganisa kukuru pakugadzira logo pakati pezana ramakore rechi20, sezvo yakagadzira mikana mitsva nematambudziko kumabhizinesi ari kutsvaga kusimudzira mhando dzawo.

Imwe yezvakanyanya kukanganisa terevhizheni pakugadzira logo kwaive kudiwa kwelogos kuti aonekwe zviri nyore uye asingakanganwike, kunyangwe ari chinhambwe uye munguva pfupi pfupi. Sezvo kushambadza kweterevhizheni kwakawedzera, mabhizimisi aida zviratidzo zvaigona kuzivikanwa nokukurumidza uye zviri nyore nevaoni, kazhinji kazhinji mukati memasekondi mashomanene bedzi. Izvi zvakaita kuti titarise kupfava uye kujeka mukugadzirwa kwelogo, iine logos dzakawanda dzine bold typography, zvimiro zvakapfava, uye mavara akajeka aigona kubuda pachena paTV skrini.

Kumwe kukanganisa kweterevhizheni pakugadzira logo kwaive kudiwa kwemalogo kuti aenderane nemhando dzakasiyana dzemidhiya nemafomati. Sezvo kushambadza paterevhizheni kwakava kwakaoma zvikuru, mabhizimisi aida malogo ayo aigona kuchinjika nyore nyore kumhando dzakasiyana-siyana, kubva kushambadziro dzekudhinda kusvika kuzvibhodhi kusvika kunzvimbo dzeTV. Izvi zvakatungamira kune tarisiro yekusiyana-siyana uye scalability mukugadzira logo, iine akawanda logos akagadzirirwa kugadziridzwa nyore uye kuchinjirwa kune akasiyana midhiya.

Terevhizheni yakabvumirawo mikana mitsva mu logo animation uye mafambiro ekugadzira. Sezvo tekinoroji yakafambira mberi, vagadziri vakakwanisa kugadzira logos ane animated uye pa-screen mifananidzo yakawedzera kufamba uye kufarira kwekuona kune ads uye zvirongwa zveTV. Izvi zvakatungamira kune tarisiro pane kinetic uye ine simba logo dhizaini, ine akawanda marogo anosanganisira zvinhu zvinogona kuve nyore kupedzwa uye kuunza hupenyu pachiratidziri.

Indaneti

IInternet yakave nemhedzisiro yakakosha pakugadzirwa kwelogo, zvese maererano nemagadzirirwo nemashandisirwo elogos, pamwe nemaitiro avo ekuona uye maitiro. Hedzino dzimwe dzenzira idzo Internet dzakapesvedzera dhizaini yelogo:

  1. Kugadzirisa: Nekusimuka kwedhijitari midhiya uye nharembozha, marogo aifanirwa kuchinjika kune akasiyana siyana masikirwo emasikirwo uye zvigadziriso. Izvi zvakatungamira kune kutariswa kwekureruka uye scalability mukugadzira logo, iine akawanda marogo akagadzirirwa kugadziridzwa nyore uye kuchinjirwa kune akasiyana edhijitari midhiya.
  2. Accessibility: Indaneti yakaita kuti zvive nyore kumabhizinesi emhando dzese kugadzira uye kugovera marogo avo, zvichikonzera kuwanda kwemalogo pawebhu. Izvi zvakagadzira kudiwa kwelogos kuti aonekwe zviri nyore uye akasiyana, kunyangwe mumusika wepamhepo wakazara vanhu.
  3. Kudyidzana: IInternet yakabvumira mikana mitsva mukugadzirwa kwelogo, nevagadziri vanokwanisa kugadzira marogo aipindura kupindirana kwevashandisi kana kubatanidza mifananidzo nezvimwe zvinhu zvine simba. Izvi zvakatungamira kune tarisiro pane kinetic uye inodyidzana logo dhizaini, ine akawanda marogo akagadzirirwa kubatanidza vashandisi uye kugadzira inonyudza yemhando yemhando.
  4. Kutengesa: Indaneti yakabvumira mikana mitsva mukugadzira, nemabhizinesi anokwanisa kugadzira huwandu hwakakwana uye hunoenderana mazita emhando dzakasiyana-siyana dzedhijitari media. Izvi zvakatungamira kune kutariswa kwezvinhu zvekumaka senge typography, ruvara, uye mifananidzo mudhizaini yelogo, ine akawanda malogo akagadzirirwa kuratidza hunhu nehunhu hwemhando.
  5. Globalization: IInternet yakagadzira mikana mitsva yekuti mabhizinesi asvike kune vateereri vepasirese, zvichikonzera kudiwa kwemalogo aive netsika nemagariro uye achichinjika kumatunhu akasiyana nemisika. Izvi zvakaita kuti patarise kutarisisa marogo emitauro, tsika, uye matunhu akasiyana, aine marogo mazhinji akagadzirirwa kuratidza hunhu hwakasiyana hwevateereri vavanovavarira.

Heano akakura infographic kubva Penya Mutsva Midhiya iyo inogovera mamwe mazita anozivikanwa emhando uye kuti ma logos awo akashanduka sei:

shanduko yekugadzira logo

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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