Ecommerce uye RetailTsvaga Kutengesa

7 Maitiro Akanakisa Ekuvandudza Iyo SEO YeShopify Chitoro Chako

Shopify ndiyo imwe inonyanya kutsvakwa-eCommerce yemukati manejimendi uye yekutenga ngoro mapuratifomu ane yakavakirwa-mukati Search Engine Optimization (SEO) zvinhu. Zviri nyore kushandisa pasina hunyanzvi hwekodha hunodiwa uye nyore backend manejimendi, kubatsira vashandisi kuchengetedza nguva yakawanda nemari.

Nepo Shopify ichiita zvimwe zvinhu nekukurumidza uye nyore, kuchine yakawanda yekuedza kuisa mukati kuti uvandudze yako saiti chinzvimbo. Kubva pachimiro chesaiti kuenda kune yakarongeka data uye keyword optimization, kunyatso tarisisa kuti SEO zvinhu zvinoshanda sei kwakakosha. 

Kushandisa mamwe akanakisa Shopify SEO maitiro anogona kuwedzera mikana yako yekuwana traffic uye kutengesa kune yako webhusaiti kubva kune yekutsvaga injini seGoogle. Ndosaka isu takabata matipi anoshanda ekubatsira tenzi SEO kune yako Shopify chitoro. Ngatitangei!

Inokwana 43% yeese e-commerce traffic inobva kuGoogle organic search. 37.5% yezvese traffic kune e-commerce masaiti anobva kumainjini ekutsvaga. 23.6% ye e-commerce mirairo yakabatana zvakananga kune organic traffic. 51% yevanhu vanoshandisa internet vakaziva nezvechigadzirwa chitsva kana kambani online.

Reboot

1. Optimize Your Shopify Site Structure

Izvo zvakakosha kuronga zvirimo pane peji rako nenzira kwayo kuitira kuti vatengesi vakwanise kuwana zvigadzirwa nekukurumidza. Kana vatengesi vachiwana zviri nyore zvavari kutsvaga, vangangopedza nguva yakawanda vari pasaiti yako uye kuongorora mamwe mapeji, izvo zvinozosimudzira tsvakiridzo injini.

Asi iwe ungaita sei kuti saiti yako ive nyore kufamba? Chekutanga, usapfuure nezvikamu nezvikamu zvidiki. Chengetedza chimiro chiri nyore kurega injini dzekutsvaga dzichikambaira saiti yako uye kuisa zvigadzirwa zvako.

Iyo yakapusa, SEO-inoshamwaridzika saiti chimiro inogona kutaridzika seizvi:

Shopify Site Structure uye Navigation

Ronga zvemukati neShopify, uchishandisa chero cheizvi zvimiro:

  • Peji yekumba> Mapeji eChikamu> Mapeji echigadzirwa
  • Peji yekumba> Mapeji eChikamu> Sub-chikamu Mapeji> Mapeji echigadzirwa

Mukuwedzera, sanganisira iyo About Peji uye Contact Page kuratidza kuvimbika uye kuvimbika kwesaiti yako.

2. Wedzera Zvakaitika Mushandisi Wako

Pane nzira dzakawanda dzekuvandudza ruzivo rwemushandisi pane yako saiti, dzinosanganisira:

Speed ​​Speed -Inogara ichidzika kune vashandisi nekukurumidza kuwana ruzivo rwavanoda. Kana saiti yako iri nyore kuwana uye zvese zvinomhanya nekukurumidza, vashanyi vanowanzo shandisa nguva yakawanda pachitoro chako. Kuti uwedzere yako Shopify saiti kumhanya, unogona:

  • Shandisa dingindira rinokurumidza, rinoenderana nenharembozha
  • Bvisa mapurogiramu ausiri kushandisa
  • Dzivisa kushandisa masiraidhi
  • Shandisa mifananidzo midiki, yakanyatsogadziriswa

Shandisa Dhizaini Inopindura - Kugadzirisa kugadzirwa ndeyekuita kuti saiti yako itaridzike inyanzvi pane chero chishandiso, kusanganisira matafura, mafoni, uye mahwendefa. Madingindira anopindura anogona kuwedzera zvinoshamisa ruzivo rwevashandisi uye kushandiswa, izvo zvinoguma nekudzokorora vashanyi uye kuwedzera shanduko.

3. Tarisa pane Right Target Keywords

Shopify SEO gwara rinoratidzika kunge risina kukwana pasina keyword research - hwaro hwakasimba hweSEO kubudirira. Asi iwe unowana sei iwo akakosha mazwi ekutyaira traffic kuchitoro chako?

Nzira yakanakisa ndeyekubvunzana nenyanzvi yeSEO uye kuvakumbira kuti vatore rondedzero yemisoro mikuru iyo vateereri vako vari kushandisa kana uchitsvaga zvigadzirwa senge zvako. Unogonawo kuwana kurudziro kubva kumisoro yakaita seiyi:

  • Mutengi wako vanhu
  • Kutsvaga maforamu uye subreddits ine hukama kune zvigadzirwa zvako
  • Tarisa mazita, tsananguro yemeta, uye mufananidzo alt-zvinyorwa zvinoshandiswa pamasaiti evanokwikwidza
  • Social media hashtag ine hukama kune zvigadzirwa zvako

4. Optimize Your Shopify Product Mapeji

Kana uri kutanga chitoro chitsva, shongedza peji rako rekutanga, kuunganidzwa kukuru kwechigadzirwa, uye mapeji ezvigadzirwa zvinotengeswa zvakanyanya. Kuti usarudze kuti ndeapi mapeji ekugadzirisa, tevera nzira idzi:

  • Mapeji echigadzirwa akagadzira yakanyanya buzz paunotanga chitoro chako
  • Mapeji echigadzirwa ane mazwi akatsvakwa zvakanyanya awakawana

Zvawava kuziva kuti ndeapi mapeji ekutanga, ngatione kuti ungadoma sei mapeji pasaiti yese. Shandisa iyi fomula iri nyore: 

Keyword 1 – Shop for Keyword 2 – Store Name

Semuyenzaniso:

Custom T-shirts – Shop for Custom T-shirts Online – The Store

Zvadaro, nyora mazita uye meta tsananguro zvezvigadzirwa zvako uye zvikamu. Unogona kutarisa kuburikidza nemasaiti evanokwikwidza, asi vateereri vanozofarira zvekutanga zvemukati. Rangarira, tsananguro yemeta ndiyo mukana wako wekuwana mushandisi weinjini yekutsvaga kudzvanya… saka inofanirwa kuve inomanikidza.

FungaGeek wakaita izvozvo netsanangudzo yetochi re LED rinotanga nemutsetse:

Iwe unoziva chii chinoyamwa pamusoro pematochi enguva dzose? Vanongouya nemavara maviri: machena kana kuti yero-chena iyo inotiyeuchidza nezvemazino emunwi wekofi anodisa. Kunakidza kwerudzi urwu rwetochi?

FungaGeek

Kana iwe uine saiti yakakura kwazvo, iwe unogona zvakare programmatically gadzirisa yako Shopify zita uye meta tsananguro.

5. Kumbira Product Ongororo

Kana iwe uchikoka vatengi kuti vasiye wongororo, iwe uri kugadzira chikuva kuti uwedzere yako yekutsvaga injini peji peji (SERP) kupinda pamwe nekubatsira kuwedzera chinzvimbo chako. Ongorora data yakavharirwa mune peji rinoshandisa ruzha rwemashoko saka injini dzekutsvaga dzinozviratidzira, zvichisiyanisa kupinda kwako kubva kune vakwikwidzi vako:

serp ne wongororo

Ongororo dzakakodzera dzinowedzerawo verbiage kumapeji echigadzirwa kuitira kuti injini dzekutsvaga dzirambe dzichidzoka kuzoratidza zvakare mapeji. Uye zvechokwadi, ongororo dzine mhedzisiro yakakosha pasarudzo yekutenga.

90% yevatori vechikamu vanofurirwa neongororo yakanaka yepamhepo.

Zendesk

Zvimwe zvidzidzo zvakaratidza zvakafanana zvakawanikwa: paavhareji, vanhu vazhinji vanovimba nevaongorori vepamhepo sekuvimba kwavanoita kurudziro yeshoko-remuromo. Izvo zvakakosha kuti kwete chete aya ongororo pamapuratifomu ekuongorora asi pamapeji echigadzirwa chako zvakare.

Kune nzira dzinoverengeka dzeku kurudzira vatengi kuti vaongorore bhizinesi rako; pima zvaunogona kuita, uye ona kuti ndeipi nzira inokodzera bhizinesi rako.

6. Batanidza yako Shopify Saiti neGoogle Merchant Center

Vanhu vazhinji havazive kuti kuburitsa chikafu chako pa Google Merchant Center inodiwa kuti chigadzirwa chako chionekwe mukati google Shopping mhinduro. Uye chingangoita chese chekutsvaga chigadzirwa paGoogle chine Google Shopping mhedzisiro yakabatanidzwa muSERP:

Google Shopping pani mune organic SERPs

Izvi zvinoda kuti iwe wedzera Google sechiteshi mune yako Shopify Store. Kana uchinge wasanganisa, unogona kutowedzera tsananguro yechigadzirwa yekuwedzera kunanga paGoogle Search Results.

7. Shandisa Shopify SEO Apps uye Zvimwe SEO Zvishandiso

Shopify mapurogiramu anokubatsira kunanga SEO nyaya dzakakosha kugadzirisa uye kuchengetedza nguva nemari uchivandudza SEO yako. Inopa cheki yakazvimiririra yemazita epeji, misoro, tsananguro yemeta, kumhanya, zvirimo, nezvimwe. Unogona kushandisa Shopify zvishandiso senge TinyIMG Mufananidzo Compressor uye Semrush kupa data rakarongeka kumajini ekutsvaga kuti uvandudze mibairo yekutsvaga. Uye, hongu, usakanganwa kunyoresa saiti yako nayo Google Search Console saka iwe unogona kuona nekugadzirisa nyaya dzinotaurwa neGoogle.

Wrapping Up

Zvese zvataurwa pamusoro apa zvinogona kunge zvisingasanganisire zvese zvaunofanira kuziva nezve Shopify SEO asi zvechokwadi inotyaira yakakura traffic kubva kune yekutsvaga injini. Zvakanakisisa kuswedera kune nyanzvi ye eCommerce SEO masevhisi kumira pamberi pevakwikwidzi vako uye kuwedzera kutengesa kwezvigadzirwa zvako.

Kana chitoro chako chisingaratidzike chepamusoro mumasanho, unogona kurasikirwa nekutengesa - kunyangwe zvigadzirwa zvako zviri zvemhando yepamusoro. SEO ine simba kune kana siphon vatengi nechinangwa chekutenga .. kana kuenda navo kumukwikwidzi.

kuburitsa: Martech Zone yakagadziridza chinyorwa ichi uye inosanganisira affiliate links.

Itisha Govil

Itisha inyanzvi yekushambadzira yedhijitari inyanzvi SEO pamwe chete nemushambadzi wemukati. Itisha anga achishanda muindastiri ino kweanopfuura makore akati wandei zvino uye anofarira kubhuroga uye kuongorora mablogiki anodzidzisa anobatsira kuwedzera kuruzivo rwake rwekushambadzira kwedhijitari.

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