Iwo Ekumusoro Ekushambadzira Zviitiko zveMabhizimusi madiki nePakati-Akakura
Emarsys, anotungamira anopa gore rekushambadzira software kumakambani eB2C, akaburitsa mhedzisiro yeiye-munhu uye ongororo yepamhepo ye254 vatengesi vehunyanzvi yakaburitswa mukubatana neWBR Dhijitari. KKuwanikwa kweziso kunosanganisira SMBs (mabhizinesi ane mari inosvika madhora zana mamirioni kana zvichidzika) muB100C yekutengesa iri kuvandudza nzira dzeamnichannel dzakakomberedza kubudirira kunoratidzwa, vari kushandisa yakawanda nguva kugadzirira yakakosha mwaka wezororo kutenga, uye vari kuyedza kuunza tekinoroji yepamberi kumberi, uye kufambirana neiyo omnichannel mitsva nekubatanidza iyo digital ruzivo neruzivo rwezvidhina-uye-dhaka, nepo uchiisa mari mune mbozhanhare yekutengesa kugona.
MaSBB ezuva ranhasi ari munzvimbo inonakidza - kunyangwe saizi yavo, vanogona vachiri kubatsirwa kubva kune mamwe maratidziro ekushambadzira uye matekinoroji ari kuiswa uye kushandiswa nemasangano mahombe. Kubudikidza nema omnichannel madhijitari madhijitari, makambani akadai seAmazon anoramba achisimudza iyo bar kutenderedza nyore, kuchengetedzwa kwevatengi, uye kuzadzikiswa. SMBs hadzina kungoziva izvi chete, asi muna 2016, ivo vari kutsvaga kuenderera mberi nekushandura nzira yavanoshanda nayo kuti ienderane ne omnichannel paradigm.
Nezvakabuda muongororo, vashambadziri vanobva kuSMB vakanyora zviitiko zvepamhepo zvepamusoro nemhedzisiro yavo pakutora nekuchengetedza. Email kushambadzira inotungamira zvese kutora uye chengetedza semutyairi wekutanga. Zvakare zvakanyorwa ndezvakatsvaga zvekutsvaga, zvakabhadharwa zvekutsvaga, zvemagariro midhiya, kudzorera zvekare, zvakabatana kushambadzira, kushambadzira nhare, uye enzanisa enjini dzekutenga.
Kubva pane zvakawanikwa zvepamusoro zvitoro zveSMB zvakaongororwa:
- 81% yeSMBs vachiri kuvimba neemail semutyairi wekutenga vatengi, uye 80% yekuchengetwa kwevatengi
- 73% yevatengesi vanoisa email sechinhu chepamusoro chebhajeti, nemumwe chete muzvishanu achiiisa sechinhu chakakosha kuisa mari
- SMBs dzakaona zviwanzo mumaKPIs makuru: mitengo yekutendeuka yakawedzera ne72%, avhareji kukosha kukosha yakawedzera ne65%, uye kudzokorora kutenga kwevatengi kwakawedzera ne58%
- 70% yeSMB inotanga kuronga zororo pasati papfuura Chikunguru
- 54% yeSMB yakacherekedza ngoro yekusiya maemail senzira yekubudirira kwazvo yekutengesa uye saiti-yakavakirwa kurudziro yakauya yechipiri pa47%
Isu takaona kuti maSMB ane nimble uye anokurumidza kupindura munzvimbo yanhasi yemakwikwi yekutengesa. Ma SMB anotsvaga mapuratifomu anonamira ayo anokurumidza kushandisa uye ari nyore kushandisa. SMB senge Dzinodhura Kupfuura Tsvina!, Rawlings, uye Kukwesha & Kupfuura vatendeukira kuna Emarsys kuti vaone iyo pakarepo ROI, vanoramba vachikwikwidza uye vanobatana nevatengi vavo panguva chaiyo munzira chaidzo. Pamusoro pezvo, maSBB ari kuburitsa nzwisiso pamaitiro evatengi kuti vagadzire isina kushama yekutenga ruzivo kune vatengi pamidziyo nemikana. Uhu humbowo hwekuti SMBs dzakanangana nekuchengetwa kwevatengi - chimwe chinhu icho chakakura vatambi chavanofanira kufunga nezvacho. Sean Brady, Mutungamiri weAmerica,
Emarsys
Kune iyi ongororo, Emarsys akabatana neWBR Dhijitari uyo akaongorora vashandi vezvitengesi kubva kune akasiyana maB2C maindasitiri anoona nezve kwavo kushambadzira, e-commerce, kutengesa uye mashandiro. In-munhu ongororo uye kubvunzurudzwa kwakaitwa pane-saiti pa2016 eTail West musangano.