CRM uye Dhata MapuratifomuYeMahara neThebhu Kushambadzira

Bhizinesi Rako Riri Kutyora Nyika-Chikamu Usafonera Mitemo neIzwi uye Mameseji mameseji (SMS)?

Kashoma zuva rinopfuura ndisiri kuwana meseji kana kufona kubva kune bhizinesi rakatenga data rangu rikatora nhamba yangu yefoni. Semutengesi, zvinotsamwisa. Handina kupa nhamba dzangu dzenhare kune chero sangano neruzivo rwekuti nhamba yangu yaizotengeswa uye inoshandiswa pakutsvaga.

Usadaidza Mitemo

Mutemo weUsafonere muUnited States wakatanga kudzikwa muna 1991, nekupasiswa kweTelephone Consumer Protection Act (TCPA) Iyo TCPA yakamisa mitemo inotonga nhare dzekutengesa dzinoitwa kunhamba dzenhare dzekugara, kusanganisira zvinodiwa kune vanoshambadzira parunhare kuchengetedza zvemukati Usafona mazita uye zvirambidzo pakushandiswa kwemaotomatiki ekufona uye meseji dzakarekodhwa.

Kubva papfuura TCPA, iyo Usafona mirau yakagadziridzwa kakawanda kuti ibatanidze dziviriro yevatengi. Muna 2003, iyo Federal Trade Commission (FTC) akagadzira National Usafonera Registry, iyo inobvumira vatengi kunyoresa nhamba dzavo dzefoni neFTC uye vobva pakugamuchira nhare dzekutengesa kubva kumabhizinesi mazhinji. Registry yakatanga kushanda chete kunhamba dzenhare dzepasi, asi yakawedzerwa muna 2005 kuti ibatanidze nhamba dzenharembozha.

Muna 2012, FTC yakagadziridza mitemo inoda kuti vatengesi vefoni vawane pre express yakanyorwa mvumo kubva kune vatengi vasati vaita telemarketing mafoni kune nharembozha kana kutumira mameseji kunharembozha. Ichi chigadziriso chakajekesawo tsananguro yeotomatiki yekufona nharembozha (ATDS), iyo iri pasi pemamwe mitemo uye zvirambidzo.

Muna 2015, iyo Federal Communications Commission (FCC) yakapa Declaratory Ruling and Order iyo yakawedzera kujekesa zvinodiwa neTCPA zvekufona parunhare uye mameseji. Pakati pezvimwe zvinhu, mutongo uyu wakasimbisa kuti nhare dzekutengesa parunhare uye mameseji anotumirwa kunharembozha achishandisa ATDS kana izwi rekunyepedzera kana rakarekodhwa rinoenderana nezvinodiwa nemvumo yakanyorwa.

Chii Chinonzi Mvumo Yakanyorwa Pamberi?

Pamberi pemvumo yakanyorwa zvinoreva kuti mutengi akapa mvumo yakajeka yekuti bhizinesi kana mushambadzi abate navo kuburikidza nerunhare kana meseji.

Izvi zvinoreva kuti mutengi anofanira kunge akapa mvumo yavo nekunyora, uye mvumo yacho inofanirwa kusanganisira zvimwe zvinhu zvakakosha, senge pachena uye pachena kuburitswa kwechimiro chemeseji kana mafoni, nhamba iyo mameseji kana mafoni anogona kuiswa, uye siginicha yemutengi.

Chinodiwa chekubvumidzwa kwakanyorwa kwakanyorwa kunobatsira kuchengetedza vatengi kubva kumafoni asingadiwe ekufona uye mameseji. Nekuwana mvumo yakanyorwa, mabhizinesi anogona kuona kuti ane rekodhi yemvumo yemutengi kuti ataure navo, uye anogona kudzivirira kumhanyisa mirau yeTCPA inotakura zvirango zvakakura zvekutyora. Heino muenzaniso wemeseji inogona kusimbisa chibvumirano chakanyorwa kana mutengi apinda mukutumira mameseji:

Kuti ugamuchire mameseji eSMS kubva ku[Business Name], pindura YES. Msg&data mitengo inogona kushanda. Unogona kukanzura mvumo yako chero nguva nekutumira mameseji STOP. Nekupindura HUNGU, unosimbisa kuti une makore gumi nemasere+ uye une mvumo yekubvuma kugamuchira mameseji eSMS panhamba iyi.

Zvakakosha kuti mabhizinesi azive uye atevedzere mirau yese inoshanda ine chekuita nemvumo yakanyorwa yakanyorwa parunhare uye kutumira mameseji. Izvi zvinogona kusanganisira kuchengetedza marekodhi akadzama emvumo yevatengi, kupa pachena kwakajeka nezverudzi rwekufona uye mameseji, uye kukudza zvikumbiro kubva kune vatengi kuti zviwedzerwe kune zvemukati Usafona kana Usanyora Mameseji.

Zvakadini Nekufona Kana Kutumira Mameseji Mhiri kweNyika Mitsetse?

Kana iwe uine bhizinesi mune imwe nyika uye ufonere mutengi akanyorwa pane imwe nyika Usafonera runyoro mune imwe nyika, unogona kunge uchityora mutemo. Chikonzero cheizvi ndechekuti nyika zhinji dzine yavo yeUsafona mirau uye vanochengeta yakaparadzana Usafona rondedzero, iyo inoshanda kune telemarketing mafoni anoitwa kune vatengi mukati meiyo nyika.

Semuenzaniso, kana bhizinesi rako riri muCalifornia uye ukafonera mutengi ari kuNew York akanyorwa paNew York Usafonera Registry, unogona kunge uri kutyora mutemo wenyika yeNew York, kunyangwe bhizinesi rako riri muCalifornia.

Mabhizinesi anofanirwa kuziva nezveUsafonera mirairo mumatunhu ese kwavanoita telemarketing, uye vanofanirwa kuchengetedza yavo yemukati Usafona runyoro kudzivirira kufonera vatengi vakumbira kusatambira nhare dzekutengesa. Mabhizinesi anofanirwawo kugadzirira kukudza zvikumbiro kubva kune vatengi kuti vawedzerwe kune yavo yemukati Usafona runyoro kana iyo National Usafonera Registry.

Dhairekitori reNyika Usafonera Regulation Sites

Izvo zvakakosha kuti uzive kuti Usafona mirau haishande zvakafanana neemail. Ne email, unogona kutumira email yekutanga chero iwe uine nzira yekubuda. Kufona kana kutumira mameseji nhamba pane yeUsafona rondedzero kutyora pasina kubvumirana kwakanyorwa kare.

Iwe unofanirwa kuve nechokwadi chekuti chero foni yauri kufona uchitonhora pasina mvumo yakanyorwa isati yave pa federal usafona runyorwa uye iyo usafonere runyorwa mune yebhizinesi kana mutengi wauri kufonera. Heino rondedzero yekwaunogona kuwana iyo Usafona mazita nenyika:

Imwe yekupedzisira yezano. Kana iwe uchitenga inotungamira runyorwa kubva kune wechitatu-bato data mupi, iwe unofanirwa kuve nechokwadi chekuti yakakwenenzverwa kupesana nechero federal uye nyika haifonere runyorwa. panguva yekutenga. Makambani mazhinji edata haachengete zvinyorwa zvawo zvakagadziridzwa. Paunofona kana kutumira mameseji nhamba iyoyo, une basa rekutevera usadaidze mutemo… kwete wako wekupa data!

Ndokumbira utarise kuti ruzivo rwakapihwa nderwechinangwa cheruzivo chete uye haruunze zano remutemo. Kurongeka, kukwana, kukwana, kana mari yeruzivo haruna kuvimbiswa kana kuvimbiswa. Ruzivo urwu haruna kuitirwa kugadzira, uye kurigamuchira hakuumbe, hukama hwegweta-mutengi. Mabhizinesi anofanirwa kubvunzana nenyanzvi dzezvemitemo asati avimba neruzivo rwurimo.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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