Kushambadzira TekinorojiOngororo & KuedzwaTsvaga Kutengesa

Iwo gumi Maelement anogona Kuedzwa muInotevera Display Ad Campaign

Kupatsanura-kuyedza, A/B kuyedzwa, uye multivariate kuyedza inzira dzese dzinoshandiswa kuvandudza kushanda kwedhijitari yekushambadzira mishandirapamwe. Nepo aya mazwi dzimwe nguva achishandiswa zvakasiyana, anoreva nzira dzakasiyana dzekuyedza dzine zvakanakira uye zvinogumira.

  • Split-testing Zvinosanganisira kuyedza shanduro mbiri dzechinhu chimwe chete kuona kuti chii chinoita zvirinani. Semuenzaniso, unogona kugadzira maviri mavhezheni eemail musoro mutsara kana yekumisikidza peji musoro uye wozotumira yega yega vhezheni kune yakaparadzana chikamu chevateereri vako. Iwe unogona ipapo kuenzanisa mareti ekubatirana kana kutendeuka mitengo yevhezheni yega yega kuti uone kuti ndeipi inoshanda zvakanyanya. Kupatsanura kuyedzwa kunobatsira kuona misiyano midiki asi yakakosha pakati pemisiyano miviri yechinhu chimwe.
  • A / B yokuedzwa chikamu chidiki chekuparadzanisa-kuyedza icho chinosanganisa kuenzanisa shanduro mbiri dzechinhu chimwe chete. Iyi nzira inogona kushandiswa kune akasiyana edhijitari ekushambadzira zvinhu, senge ad kopi, zvinoonekwa, kana mapeji ekumhara.
  • Multivariate test inosanganisira kuyedza misiyano yakawanda yezvinhu zvakawanda kuti uone kusanganisa kwakaringana. Semuenzaniso, unogona kuyedza misiyano yakasiyana yemusoro wekushambadzira, kopi yekushambadzira, uye kushevedzera-ku-chiito panguva imwe chete kuti uone yakanakisa nzira yekutumira mameseji. Multivariate bvunzo inobvumidza iwe kuti uedze akawanda zvinhu kamwechete uye uone yakanakisa musanganiswa wezvinhu kuti uwane mhedzisiro. Nekudaro, iyi nzira inoda nguva yakawanda uye zviwanikwa pane kupatsanura-kuyedza kana A/B kuyedza.

Zvisinei nekuyedzwa kwauri kubatanidza mune yako yekuratidzira ad bvunzo, usambokanganwa kuita mushandirapamwe UTM querystrings mune yega yega ad vhezheni yako kuitira kuti iwe ugone kutarisa maitiro kusvika pakutendeuka. Mamwe mapuratifomu emazuva ano anosanganisira izvi otomatiki… saka tarisa nepuratifomu yako yekushambadzira uye uone kana Google Analytics ichigona kubatanidzwa kuitira kuti ugone kusiyanisa kuita pakati peshanduro dzekushambadzira.

Ratidza Ad Testing Elements

Pane zvinhu zvakawanda zvine chekuita nechero kushambadzira mushandirapamwe unogona kuyedzwa, kusanganisira:

  1. Ad Headlines: Edza mavhezheni akasiyana emusoro wenyaya anosimbisa chinopihwa nenzira yakasarudzika.
  2. Ad Copy: Edza mavhezheni akasiyana emuviri kopi anopa rumwe ruzivo nezve chinopihwa uye mabhenefiti ayo.
  3. Ad Kudaidzira-Ku-Kuita: Edza mhando dzakasiyana dzekudaidzira-ku-chiito dzinokurudzira vashandisi kutora mukana wekupihwa.
  4. Ad Design: Edza mhando dzakasiyana dzedhizaini yekushambadza, kusanganisira zvinoonekwa zvakaita semifananidzo, zvirongwa zveruvara, mafonti, uye kupa kuratidza.
  5. Ad Format: Edza mafomati akasiyana ezvishambadzo, senge mabhena ads, interstitial ads, kana ads emuno, kuti uone kuti ndeapi anoita zvakanyanya nekupihwa.
  6. Mapeji ekumhara: Edza mavhezheni akasiyana epeji yekumhara ayo akarongedzerwa kune chaiyo kupihwa uye meseji inoshandiswa mune ad kopi uye dhizaini.
  7. Mafomu Mapeji Ekumhara: Edza kubatwa kwezvinhu zvakasiyana-siyana zve data kuti uone kuti iwe unokwanisa kufanotungamira yako pasina kurasikirwa nazvo zvachose nekusiya fomu.
  8. Targeting: Edza maitiro akasiyana ekutarisa kuti uone kuti ndeapi zvikamu zvevateereri, zviteshi, kana masvikiro anonyanya kutambira kupihwa.
  9. Offer: Edza misiyano yakasiyana yekupihwa pachayo, senge zvideredzwa, zviyedzo zvemahara, kana zvemukati zvemukati, kuti uone kuti ndezvipi zvinonyatsoenderana nevateereri vako.
  10. Frequency: Edza akasiyana ad frequency kuti uone kuti zvinokanganisa sei kubatikana uye mitengo yekushandura.

Kutarisa kunoda Zvakawanda Kupfuura Vanotaridzika Vateereri

Nhanho yerwendo rwemutengi yakakosha mukuyedzwa kwe ad kupatsanura nekuti mameseji uye zvirimo zvinosangana netarisiro zvinosiyana zvichienderana nekuti vari papi mukuita sarudzo. Semuyenzaniso, mumwe munhu ari munhanho yekuziva yerwendo rwemutengi anogona kupindura zvirinani kune zvedzidzo zvinounza dambudziko kana chinodiwa, nepo mumwe munhu ari mudanho resarudzo angave akanyanya kufarira kushambadza kana kuenzanisa kwechigadzirwa.

Kuenzanisira pfungwa iyi, ngatitarisei muenzaniso wekushambadza kwechigadzirwa chesoftware chinobatsira mabhizinesi kutonga kuvapo kwavo pasocial media. Heino nzira iyo kopi yekushambadza inogona kunyorwa patsva padanho rega rega rerwendo rwemutengi:

  1. Nhanho yekuzivisa: Panguva ino, tarisiro ichangotanga kuona kuti vane dambudziko kana kuti vanoda. Iyo ad kopi inofanirwa kutarisa pane zvedzidzo zvemukati zvinounza dambudziko uye inoisa software semhinduro. Semuenzaniso, iyo ad headhead inogona kuverenga, Kunetseka kubata yako social media kuvapo? Dzidza kuti software yedu inogona kubatsira sei.
  2. Nhanho yekufunga: Panguva ino, tarisiro iri kushingaira kufunga nezvemhinduro dzakasiyana uye kuongorora sarudzo dzadzo. Iyo ad kopi inofanirwa kutarisa pamabhenefiti uye maficha esoftware, uye nekupa humbowo hwemagariro kana humbowo hwevatengi. Semuenzaniso, iyo ad headhead inogona kuverenga, Tsvaga kuti yedu social media manejimendi software inogona sei kukuchengetedza nguva uye kuwedzera kubatanidzwa. Ona izvo vatengi vedu vanoti.
  3. Danho resarudzo: Panguva ino, tarisiro yakagadzirira kuita sarudzo uye inoda nudge yekupedzisira kusarudza chigadzirwa chako. Iyo ad kopi inofanirwa kutarisa kune yekusimudzira inopihwa kana yakasarudzika kukosha chirevo. Semuenzaniso, iyo ad headhead inogona kuverenga, Ita kuti social media manejimendi kuve nemhepo neyedu-in-one software. Edza iko zvino kwemazuva makumi matatu mahara.

Nekugadzirisa iyo ad kopi kune yega yega rwendo rwemutengi, unogona kuita zvirinani zvinotarisirwa uye wozvifambisa padivi pefunnel kuenda kushanduko. Nekukamura-kuyedza misiyano yakasiyana yemusoro, kopi, uye kupa padanho rega rega, unogona kuona iyo inonyanya kushanda meseji kune yega yega chikamu chevateereri.

Kushambadzira Mapuratifomu Ane Kuedza Kugona

Kune akati wandei ane mukurumbira mapuratifomu ekuyedza kushambadzira ads, imwe neimwe iine yayo yakasarudzika maficha uye mabhenefiti. Heano mamwe eanonyanya kushandiswa mapuratifomu:

  1. Google Ads: Google Ads ipuratifomu yakakurumbira yekupatsanura kuyedza kuratidza ads, sezvo ichipa akasiyana siyana ekunangisa sarudzo, ad mafomati, uye analytics maturusi. NeGoogle Ads, unogona kugadzira uye kuyedza akawanda akasiyana-siyana ekushambadzira kwako zviri nyore, uye shandisa muchina-chidzidzo chepuratifomu kukwirisa mishandirapamwe yako yekushanda kwakanyanya.
  2. Facebook Ads: Facebook Ads imwe yakakurumbira puratifomu yekupatsanura yekuyedza kuratidza ads, sezvo ichipa yakakura uye yakabatikana mushandisi base, pamwe neane simba ekunongedza kugona. Ne Facebook Ads, unogona kuyedza akasiyana mafomati ekushambadzira, yakananga maparamendi, uye ekugadzira zvinhu, uye shandisa akasimba epuratifomu ekuongorora maturusi kuteedzera zvawawana.
  3. LinkedIn Ads: LinkedIn Ads ipuratifomu yakakurumbira yevashambadziri veB2B, sezvo ichipa vateereri vakanangwa zvikuru venyanzvi uye vanoita sarudzo. NeLinkedIn Ads, unogona kuyedza mafomati akasiyana ekushambadzira, maparamendi ekunangisa, uye zvinhu zvekugadzira, uye shandisa maturusi epuratifomu epamusoro ekuongorora mhedzisiro yako.
  4. Twitter Ads: Twitter Ads ipuratifomu yakakurumbira yekupatsanura yekuyedza kuratidza ads, sezvo ichipa yakakura uye yakabatikana mushandisi base, pamwe nehunyanzvi hwekunongedza. NeTwitter Ads, unogona kuyedza akasiyana ad mafomati, kunanga maparamita, uye ekugadzira zvinhu, uye shandisa iyo chaiyo-nguva analytics maturusi epuratifomu kutarisa mashandiro ako.
  5. Ratidza & Vhidhiyo 360: Display & Vhidhiyo 360 ipuratifomu yekushambadzira ad kubva kuGoogle inopa maficha epamberi ekuyedza kupatsanura kuratidza ads mumhando dzakasiyana siyana nemafomati. NeDisplay & Vhidhiyo 360, unogona kugadzira nyore uye kuyedza akawanda akasiyana ekushambadzira kwako, uye shandisa chikuva chine simba chekunangisa uye analytics maturusi kukwirisa mishandirapamwe yako yekuita zvakanyanya.

Dhizaini: AI-Inofambiswa Ad Dhizaini

Imwe tekinoroji iri kuratidza toni yevimbiso mukuratidzira ad kuyedza ndeye AI-inofambiswa kuratidza ad dhizaini. Uku kufambira mberi kunoshamisa mukuyedza ad nekuti inogona kushandiswa kugadzira pre-yakagadziridzwa shanduro dzekushambadzira kuyedza USATI watanga kubhadhara kuti mushandirapamwe utange. Mugadziri anoshandisa AI kuongorora zvaunoda dhizaini uye kugadzira zviuru zvemisiyano ipapo ipapo.

Iyi puratifomu inogona kuburitsa zviuru zvemagadzirirwo akasiyana, iri nyore uye inodhura-inoshanda, uye inogona kunyange ipapo kugadzirisa magadzirirwo emapuratifomu ese. Iyo Designmaker wizard iri nyore:

  1. Isa ruzivo rwako - isa ruzivo rwako uye sarudza ine simba dhizaini template.
  2. AI inogadzira zvigadzirwa zvako - inogadzira zviuru zvemisiyano ine kurudziro yeakanakisa dhizaini.
  3. Rongedza uye dhawunirodha -Gadzirisa neiyo smart edhita uye tumira kushambadzira kwako muzvikamu zvakawanda.

Gadzira Yako Yekutanga Ad Nedhizaini.ai

kuburitsa: Martech Zone mubatanidzwa we Dhizaini.ai uye isu tiri kushandisa yedu affiliate links muchinyorwa ichi.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.