Kubudirira paFacebook Kushambadzira Kunotora iyo "Yese Dhata Sosi pane Deck" Nzira

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Kune vatengesi, Facebook ndiyo gorilla mazana masere pondo iri mumba. Iyo Bhenji Research Center inoti vangangoita 80% yevaAmerican vari online vanoshandisa Facebook, kanopfuura kaviri nhamba yacho vanoshandisa Twitter, Instagram, Pinterest kana LinkedIn. Vashandisi vepaFacebook vanobatanidzwawo zvakanyanya, vanopfuura matatu-matatu avo vanoshanyira saiti zuva nezuva uye vanopfuura hafu yekutema matanda kakawanda pazuva.

Huwandu hwevanoshanda pamwedzi vashandisi veFacebook pasirese hwakamira padhuze 2 mabhiriyoni. Asi kune vashambadziri, akanyanya kukosha manhamba epaFacebook anogona kunge ari aya: Vashandisi vanoshandisa avhareji ye 35 kwemaminitsi zuva padandemutande renhau. Vatengesi havagone kuwana kwete kukwikwidza paFacebook - ingadai iri nzvimbo yakawanda kune vakwikwidzi, asi vazhinji vanoiona iri dambudziko. 94% yevatengesi vanoshandisa Facebook, asi 66% chete ndivo vanogutsikana kuti inzira inoshanda yekugovera zvirimo.

Nei paine mutsauko? Haisi iyo iyo Facebook haina kupa sarudzo dzakawanda kubatsira vashambadziri kuwana kwavo vateereri vateereri: Kune makumi mapfumbamwe nevatatu hunhu hunowanikwa nevashambadziri vanogona kusarudza kutarisisa, kusanganisira geography, nhare mbozha, sisitimu inoshanda, zvido zvevanhu, huwandu hwevanhu uye maitiro evashandisi. Ndicho chikonzero chimwe chekuti Facebook inobhadharisa chiyero cheprimiyamu kuburikidza nemutengo pakuki imwe chete, mutengo pachisungo, mutengo kuzviuru zvinoonekwa uye mutengo wechiito.

Asi kune vakawanda vatengesi, idzi sarudzo dzekugadzirisa hadzishanduri kuita mikana yechokwadi. Vatengesi vachiri kutarisana nezvipingamupinyi mukugadzira ROI uye nemazvo uye nenzira kwayo kusarudza vateereri. Vanoshambadzira veSavvy vanogona kunge vaine vatengi-nzira dzekubata panzvimbo, kusanganisira zvinomanikidza zvemukati, asi zvinongogadzira ROI kana vachikwanisa kuzviisa kune vateereri vakatarisirwa.

Saka vatengesi vanoita sei izvi? Vateereri profiling ndiyo yakajairwa mhinduro, asi kuti ubudirire zvechokwadi, vashambadzi vanofanirwa kutarisa kupfuura iyo data iyo Facebook inopa. Iyo inoshanda ye Facebook kushambadzira zano inosanganisa data kubva kwakasiyana masosi, kusanganisira CRM ruzivo senge kutengeserana, nhoroondo yekutenga, uye kudyidzana. Inofanirawo kusanganisira ongororo yekutsvaga data, senge zvinodiwa nevatengi, zvavanofarira, tsika dzakataurwa nevatengi, uye zvavanofarira.

Kugadzira ROI kubva ku Facebook kushambadzira zano, vatengesi vanofanirwa kusanganisa CRM uye ongororo mhedzisiro nedata analytics. Iyi inzira huru yekuzadza mipata pakati peyavo vatengi ruzivo uye maficha epaFacebook. Izvo zvakare zvinopa mukana kune wekushambadzira timu kuti uone kubatana pakati pevatengi 'Facebook profiles uye yekambani inobata vatengi ruzivo pamwe nepakati pevatengi' Facebook zvido uye zviripo CRM mbiri data.

Vashambadzi pavanobatanidza ruzivo rweFacebook neCRM uye data rekuongorora, ivo vanowana kunzwisiswa kukuru kwevateereri vavo. Kugadzira izvo zvinongedzo zvinoita kuti vashambadzi vawane mameseji anomanikidza pamberi pevanhu chaivo, uye zvakare inobvumidza iyo kambani kuendesa isina musono chiratidzo chemufananidzo munzira dzese. Iri zano rinobvumidzawo vashambadziri kuti vagadzire zvakaringana kushanda kwekufungidzira, vachichengeta sangano riri munzira.

Vazhinji vatengesi vanoziva nezvevatengi vavo, zvirinani kuti vagone kutaurirana navo. Kununura yakanaka, isina musono ruzivo rwevatengi munzira dzese, kusanganisira vezvenhau, kwakakosha pakuvaka kutendeseka nekusimbisa kuvimba. Data sainzi ndiyo nzira yakanakisa yekushambadzira macampaign, uye makambani anosanganisa CRM uye data rekuongorora neFacebook ine simba rekushambadzira kugona vanogona kutyaira vezvenhau ROI uye nekuwedzera yavo vatengi base.

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