5 Mafungidziro eKubudirira Email Kusvika muna 2023

Kusvika paemail kwave musimboti wenzira dzakawanda dzekushambadzira muzera ranhasi redhijitari. Asi sezvatinotarira mberi ku2023, chii chatingatarisira kubva kune ichi chishandiso chine simba? Ichi chinyorwa chichaongorora fungidziro shanu dzekubudirira email kusvika mugore rinouya. Kubva pamunhu kuenda kune otomatiki, aya maitiro akaiswa kuti agadzirise nzira iyo mabhizinesi anobatana nevateereri vavo uye kutyaira shanduko. Kunyangwe iwe uri mushambadzi weemail ane ruzivo kana kuti uchangotanga, aya manzwisisiro achakubatsira iwe kuramba uri pamberi peiyo curve uye nekuwedzera kuedza kwako kwekutaura.

1. Personalization -Yakasarudzika uye yakarongedzwa zvemukati inovimbisa kutendeuka kuri nani uye kubatanidzwa kwevatengi. Kubva pakushandisa zvine simba zvemukati kusvika pakugovanisa vateereri zvichienderana nezvavanofarira uye maitiro, hunhu hunogona kubatsira mabhizinesi kumira pachena mumabhokisi einbox akazara uye kuvaka hukama hwakasimba hwevatengi. Mugore rinouya, tinogona kutarisira kuona zvakatonyanya kuomarara maitiro emunhu, akadai AI-powered content kurudziro uye hyper-personalized messaging zvichibva pane yega mutengi data.
2. Segmentation uye kunangwa -Segmentation uye kutarisisa zvinhu zvakakosha zvekubudirira email kusvika, uye micro-segmentation inzira inowedzera kufarirwa yekuwana zvakanyatsojeka uye zvinobudirira zvikamu. Mabhizinesi anogona kugadzirisa mameseji avo uye anopa kune chimwe nechimwe chikamu chinodiwa uye zvinofarirwa nekukamura vateereri kuita mapoka madiki zvichienderana nehunhu hwavo hwakasiyana uye maitiro. Izvi hazvingobatsiri kuvandudza kubatanidzwa uye shanduko asi zvinobatsirawo kuvaka hukama hwakasimba nevatengi nekuratidza kuti mhando inonzwisisa zvavanoda uye zvavanofarira.
3. Email interactivity -Muna 2023, tinogona kutarisira kuona zvakatowanda zvekugadzira uye zvinodyidzana zvinhu zvakabatanidzwa mumaimeri ekuparidzira mishandirapamwe. Izvi zvinogona kusanganisira maficha akaita sekuverenga nguva, mibvunzo, kana kunyange augmented real experiences. Nekupa chiitiko chinonyudza uye chinonakidza, mabhizinesi anogona kutora tarisiro yevateereri vavo uye kukurudzira kutora chikamu kukuru uye kudyidzana nemhando yavo. Pamusoro pezvo, kushandiswa kwezvinhu zvinodyidzana kunogona kupa data rakakosha pane zvinofarirwa nevatengi uye maitiro, zvichibvumira kune kwakanangwa uye kunoshanda kusvika kune ramangwana.
4. Data kuchengeteka - Mabhizinesi anofanirwa kuona kuti kuunganidza kwavo data, kuchengetedza, uye mashandisiro ekushandisa zvinoenderana nemirairo yakakodzera (senge GDPR or CCPA) kudzikamisa njodzi dzine chekuita nekuchengetedzwa kwedata mumaemail anotonhora. Kumwe kutariswa kwakakosha kuve pachena uye kutaurirana nevatengi. Mabhizinesi anofanirwa kujeka nezve data ravari kuunganidza uye nei, uye kupa vatengi kutonga pamusoro pemashandisirwo e data ravo. Izvi zvinogona kubatsira kuvaka kuvimba uye kuvimba kwevatengi, kuderedza njodzi yePR yakaipa kana chiito chepamutemo nekuda kwekusabatwa zvakanaka kwedata.
5. Automation uye AI-powered matekinoroji -Gore rino isu tinotarisira kuona zvakatonyanya kuomesesa otomatiki uye AI-powered matekinoroji akasanganiswa mumaemail ekushambadzira mishandirapamwe. Kubva pakufembera analytics kuenda kumachatbots, aya maturusi anogona kubatsira mabhizinesi kunzwisisa zviri nani uye kuita nevatengi vavo panguva yega yega yerwendo rwekutenga. Nekudaro, zvakakosha kurova chiyero pakati pe otomatiki uye yemunhu, kuve nechokwadi chekuti kuedza kwekutaura kunoshanda pasina kupira kubata kwevanhu kunotarisirwa nevatengi kubva mukudyidzana kwavo nemhando.

Maitiro Ekugadzira Super-Yakasarudzika maEmail

Nekugadzirisa mameseji uye zvinopihwa kune ega mutengi zvaanoda uye maitiro, mabhizinesi anogona kuratidza kuti anonzwisisa uye ane hanya nezve izvo vatengi vavo zvavanoda uye zvavanofarira.

Heano maitiro mashanu aungade kutevedzera:

1. Unganidza ruzivo kubva kwakasiyana touchpoints uye shandisa ruzivo rwe data to gadzirisa meseji. 
2. Shandisa merge tags kuisa yakasarudzika mushandisi data kubva kune yetsamba zvinyorwa uye kuvaka hukama hwemunhu netarisiro. 
3. Segment your email list uye ronga tarisiro yako maererano nemaitiro akasiyana-siyana (saizi yekambani, zvakakosha, uye marwadzo). 
4. Wedzera interactive elements mune yako email kukurudzira tarisiro yako yekutsvaira, kudzvanya, uye kutaurirana newe.
5. Gadzirisa mameseji ako nemasiginecha emunhu, kukwidziridzwa, uye kufona kuita chiito.
6. Shandisa zviitiko zvinokonzeresa kutsanangura nguva yakanakisa yekusvika kune vanotarisira uye kuona avo vanogamuchira zvakanyanya kukupa kwako. 

Maitiro ekuwedzera Main Email Metrics

Kuwedzera main email metrics inzira yakakosha yekugara uchikwikwidza, kutyaira bhizinesi kukura, uye zvakare kuvandudza kubatanidzwa kwevatengi uye kuvimbika. Heano mashoma matipi ekuti ungabudirira sei neemail metrics:

• Shandisa mitsara yezvidzidzo yakajeka, yakapfupika, uye inobata kuti uwedzere mareti akazaruka (pasina mazwi e spam trigger).
• Dzivisa kusanzwisisika mukudaidzira-ku-chiito (CTA) Ita kuti ive yakatwasuka uye yakajeka kuvandudza kudzvanya-kuburikidza nemitengo (CTRs).
• Tsvakurudza uye tsanangura yakanakisa nguva yekutumira email. 
• Gadzirisa webhusaiti yako isati yasvika. Iyo isina musono uye yakatsetseka mushandisi ruzivo inovandudza shanduko.

Sales Development Representative Success Formula

Hapana chikonzero chekutaura kuti basa remumiriri wekusimudzira kutengesa (SDR) mukutumira email kwakakosha. Zvingori nekuti ivo ndivo vanotyaira chizvarwa chinotungamira uye vanovaka hukama hwakasimba nevanogona vatengi.

Pane SDR yekubudirira formula yatinoshandisa pairi Belkins, izvo zvinotibatsira kumira pamusika.

• Kurumidza uye yakasarudzika mhinduro uye yekutevera
• Tarisa paICP uye zita rakanangana
• Zvidzidzo zvenyaya zvinoshanda uye zvinogombedzera 
• Hushamwari uye mutengi-centric toni yezwi
• Yakanatswa email siginecha uye profil data

Maitiro ekuve nechokwadi cheSimba Domain Reputation uye Kuwedzera Deliverability Rate kusvika ku15%

Yakasimba domain reputation inoreva kuvimba uye chiremera icho anotumira email akavaka nekufamba kwenguva nevapei vebasa reemail (ESPs) nevatengi vavo. Mukurumbira wakanaka unotungamira kumazinga akakwira ekuburitsa, sezvo maESPs achinyanya kukoshesa maemail kubva kune vanovimba vanotumira uye kudzivirira kuvatumira kune spam mafolda.

Increasing deliverability rates ensures that emails are actually reaching customers and having the desired impact. Low deliverability rates can lead to missed opportunities, wasted resources, and damage to a business’s reputation.

Tevedza nhanho idzi kuti uvandudze kushanda kwemishandirapamwe yako, iva nehukama hwakasimba hwevatengi, uye fambisa kukura kwenguva refu uye kubudirira.

1. Gadzirira email kusimbiswa zvibvumirano (SPF, DKIM, uye DMARC).
2. Isa pamberi pekusarudzika uye kupatsanura sembiru dzako dzepakati dzekusvika.
3. Wedzerai sender zvibodzwa zvekushandisa kuti vanoongorora yako email mukurumbira uye ita zvigadziriso zvakakodzera.
4. Tsanangura pane kukosha kwemukati kuti unakidze tarisiro.
5. Isa pamberi pemhando pamusoro pehuwandu mune inotonhora email zano.
6. Sarudza chikuva chakakodzera chekutumira maemail.