Kunzwisisa Programmatic Advertising, Maitiro Ayo, uye Iwo Ad Tech Vatungamiriri

Kwemakumi emakore, kushambadza paInternet kwave kwakasiyana. Vaparidzi vakasarudza kupa avo vega nzvimbo dzekushambadza zvakananga kune vashambadziri kana kuisa ad real estate kumisika yekushambadzira kuti vazvitengere. On Martech Zone, tinoshandisa ad real estate yedu seizvi… tichishandisa Google Adsense kuita mari muzvinyorwa nemapeji ane ads anoenderana nekuisa zvinongedzo uye kuratidza ads kune vanobatana navo uye vatsigiri. Vashambadziri vaishandisa maneja maneja

MarTech Maitiro Ari Kutyaira Digital Shanduko

Nyanzvi dzakawanda dzekushambadzira dzinoziva: mumakore gumi apfuura, matekinoroji ekushambadzira (Martech) akaputika mukukura. Kukura uku hakusi kuzodzikira. Muchokwadi, iyo yazvino 2020 ongororo inoratidza kune anopfuura zviuru zvisere zvekushambadzira tekinoroji zvishandiso pamusika. Vatengesi vazhinji vanoshandisa maturusi anopfuura mashanu pazuva rakapihwa, uye anopfuura makumi maviri ezere mukuita kwemaitiro avo ekushambadzira. Martech mapuratifomu anobatsira bhizinesi rako kudzoreredza mari uye rubatsiro

Artificial Intelligence (AI) Uye Iyo Revolution YeDhijitari Kushambadzira

Dhijitari kushambadzira ndiyo musimboti webhizimusi rega rega ecommerce. Iyo inoshandiswa kuunza mukutengesa, kuwedzera ruzivo rwe brand, uye kusvika kune vatengi vatsva. Nekudaro, musika wanhasi uzere, uye ecommerce mabhizinesi anofanirwa kushanda nesimba kuti akunde makwikwi. Kwete izvozvo chete-ivo vanofanirwa zvakare kuteedzera eazvino tekinoroji maitiro uye kushandisa mashambadziro ekushambadza zvinoenderana. Imwe yazvino zvigadzirwa zvehunyanzvi izvo zvinogona kugadzirisa kushambadzira kwedhijitari ndeyekunyepedzera ungwaru (AI). Ngatione kuti sei. Nyaya Dzakakosha Ine Dzanhasi

mParticle: Unganidza uye Unganidza Dhata reVatengi Kuburikidza nechengetedzeka APIs nema SDKs

Mutengi achangoburwa watakashanda naye aive neyakaomeswa dhizaini iyo yakabatana pamwe gumi nemaviri kana zvakadaro mapuratifomu uye akatowanda mapinda ekupinda. Mhedzisiro yacho yaive toni yekudzokorora, data remhando nyaya, uye kuoma mukugadzirisa kumwe kuita. Kunyange ivo vaida kuti isu tiwedzere pane zvimwe, isu takakurudzira kuti ivo vaone uye vashandise iyo Vatengi Dhata Platform (CDP) kuti vagadzirise zvirinani ese data ekupinda mapoinzi mumasisitimu avo, kuvandudza yavo data kurongeka, kutevedzera