Inogadzikana: Kununura pane Yakavanzika Chipikirwa

Chivimbiso chekuita munhu chakundikana. Kwemakore isu tanga tichinzwa nezve mabhenefiti ayo asingatendeseki, uye vashambadziri vari kutsvaga kuisa mari pazviri vakatenga mhinduro dzinodhura uye nehunyanzvi, kungoziva kuti zvakanonoka izvo, kune vazhinji, chivimbiso chekuita munhu chinopfuura utsi nemirazi. Dambudziko rinotanga nekuti maitiro akaonekwa sei. Yakagadzwa semhinduro yebhizinesi, yakave yakagadzirirwa kuburikidza neiyo lens yekugadzirisa zvido zvebhizinesi apo chaizvo

mParticle: Unganidza uye Unganidza Dhata reVatengi Kuburikidza nechengetedzeka APIs nema SDKs

Mutengi achangoburwa watakashanda naye aive neyakaomeswa dhizaini iyo yakabatana pamwe gumi nemaviri kana zvakadaro mapuratifomu uye akatowanda mapinda ekupinda. Mhedzisiro yacho yaive toni yekudzokorora, data remhando nyaya, uye kuoma mukugadzirisa kumwe kuita. Kunyange ivo vaida kuti isu tiwedzere pane zvimwe, isu takakurudzira kuti ivo vaone uye vashandise iyo Vatengi Dhata Platform (CDP) kuti vagadzirise zvirinani ese data ekupinda mapoinzi mumasisitimu avo, kuvandudza yavo data kurongeka, kutevedzera

ActionIQ: Chizvarwa Chinotevera Mutengi Dhata Platform Kuenzanisa Vanhu, Tekinoroji, Uye Maitiro

Kana iwe uri kambani yebhizimusi kwawakagovanisa dhata mune akawanda masisitimu, iyo Dhata Dhata Platform (CDP) inenge ichidikanwa. Masystem anowanzo gadzirirwa kune yemukati yekambani maitiro kana otomatiki… kwete kugona kuona zviitiko kana dhata parwendo rwevatengi. Vatengi Dhata Mapuratifomu asati asvika pamusika, zviwanikwa zvinodiwa kuti ubatanidze mamwe mapuratifomu akadzivirira rekodhi rimwe rechokwadi apo chero munhu musangano angaone chiitiko chakatenderedza

Contextual Targeting: Mhinduro kune Brand-Yakachengeteka Ad Mamiriro Ezvinhu?

Mazuva ano kuwedzera kunetsekana kwevamwe, pamwe chete nekuparara kwecokie, zvinoreva kuti vashambadziri vava kuda kuendesa mamwe makomisheni akasarudzika, mune chaiyo-nguva uye pachiyero. Zvinotonyanya kukosha, vanofanirwa kuratidza kunzwira tsitsi uye vopa mameseji avo munzvimbo dzakachengeteka. Apa ndipo panobva simba rekutarisa mamiriro. Zvekurerekera kunongedzera inzira yekunangisa vateereri vanokodzera vachishandisa mazwi akakosha uye nemisoro yakatorwa kubva mune zvemukati zvakapotera kushambadzira, izvo hazvidi cookie kana imwe

6 Matanho Ekutora Vatengi Dhata Platform (CDP) Tenga-mukati Neako C-Suite

Zvinogona kuve nyore kufunga kuti munguva iripano inotyisa isina chokwadi, maCxO haana kugadzirira kuita mari hombe mukushambadzira kunoitwa nedhata uye nekushanda kwekambani. Asi zvinoshamisa kuti ivo vachiri kufarira, uye zvinogona kudaro nekuti vanga vachitotarisira kudzikira, asi tarisiro yemubairo wekunzwisisa chinangwa chevatengi uye maitiro zvaive zvakakosha kuti varege kuteerera. Vamwe vari kutomhanyisa zvirongwa zvavo zvekushandurwa kwedigital, nedata revatengi chikamu chepakati che