Programmatic advertising (iyo otomatiki yekutenga nekutengesa online advertising) yanga iri tsika yevashambadziri vemazuva ano kwemakore mazhinji uye zviri nyore kuona kuti nei. Kugona kwevatengi vemidhiya kushandisa software kutenga kushambadzira kwakashandura nzvimbo yekushambadzira yedhijitari, kubvisa kudiwa kwemaitiro echinyakare echinyakare senge zvikumbiro zvezvikumbiro, matende, makotesheni, uye, kunyanya,…