moats
Martech Zone articles tagged moat:
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Kushambadzira Tekinoroji
Douglas KarrJun 19, 2023
Kunzwisisa uye Kurwisa Ad Fraud: A Comprehensive Guide
Ad fraud yabuda sechinhu chakanyanya kunetsa chinodzikisira kugona uye kuvimbika kweinternet advertising tekinoroji (Adtech). Ad fraud itsika inonyengera inovhiringa mashandiro ezviziviso zvekushambadzira, zvichiita kuti vashambadzi varasikirwe nemari yakawanda uye kuderedza kushanda kwemashambadziro. Mutengo wepasi rose wekubiridzira ad unofungidzirwa kusvika pamadhora zana emabhiriyoni mu…
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Kushambadzira Tekinoroji
Douglas KarrFebruary 14, 2021
Moat: Edza Kutarisirwa kweVatengi Kunze Kwenzvimbo, Midziyo, uye Mapuratifomu
Moat neOracle inzvimbo yakadzama yekuongorora uye kuyerwa kwepuratifomu inopa sutu yemhinduro pane ese ad verification, kutarisisa analytics, muchinjika-chikuva kusvika uye frequency, ROI zvabuda, uye kushambadzira uye kungwara kwead. Chiyero chavo chinosanganisira mhinduro dzekusimbisa ad, kutarisisa, kuchengetedzwa kwemhando, kushanda kwekushambadzira, uye kuyambuka-chikuva kusvika uye frequency. Kushanda nevashambadziri, mhando, masangano, uye mapuratifomu, Moat inobatsira kusvika…