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Zvirongwa zvekushambadzira (iyo otomatiki yekutenga nekutengesa kushambadzira pamhepo) chave chinhu chikuru kunevashambadzi vemazuva ano kwemakore mazhinji uye zviri nyore kuona kuti nei. Iko kugona kwevatengi vezvenhau kushandisa software kutenga kushambadzira kwakashandura nzvimbo yekushambadzira yedhijitari, kubvisa kudiwa kwemaitiro echinyakare maitiro sekukumbira zvikumbiro, tendera, makotesheni, uye, zvakanyanya kutaurirana, kutaurirana kwevanhu. Tsika yechirongwa kushambadzira, kana manejimendi sevhisi chirongwa chekushambadzira sezvazvinombotaurwa,

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Chii chinonzi Demand-Side Platform (DSP)?

Kunyange paine mashambadziro akati wandei ekushambadzira uko vashambadziri vanogona kutenga mishandirapamwe uye nekugadzirisa kwavo mushandirapamwe, mapuratifomu-ekuda-mapuratifomu (DSPs) - dzimwe nguva anonzi mapuratifomu ekutenga - akaomesesa uye anopa akawandisa maturusi ekushandisa, isa chaiyo-nguva mabhaidhi, track, retarget, uye nekuwedzera kugadzirisa kwavo kushambadzira. Zvidimbu-zvemapuratifomu zvinogonesa vashambadziri kuti vasvike mabhiriyoni ezviitiko mune yekushambadzira hesera iyo isingakwanise kuwanikwa pamapuratifomu sekutsvaga kana zvemagariro.

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