Ssp
Martech Zone articles tagged ssp:
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Kushambadzira Tekinoroji
Douglas KarrJun 19, 2023
Kunzwisisa uye Kurwisa Ad Fraud: A Comprehensive Guide
Ad fraud yabuda sechinhu chakanyanya kunetsa chinodzikisira kugona uye kuvimbika kweinternet advertising tekinoroji (Adtech). Ad fraud itsika inonyengera inovhiringa mashandiro ezviziviso zvekushambadzira, zvichiita kuti vashambadzi varasikirwe nemari yakawanda uye kuderedza kushanda kwemashambadziro. Mutengo wepasi rose wekubiridzira ad unofungidzirwa kusvika pamadhora zana emabhiriyoni mu…
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Kushambadzira Tekinoroji
Douglas KarrJun 17, 2023
Adtech Yakarerutswa: Gwaro Rizere reBhizinesi Nyanzvi
Munzvimbo yazvino yekushambadzira kwedhijitari, tekinoroji yekushambadzira, kana Adtech, yave buzzword. Iyo inovhara software uye maturusi evashambadziri, masangano, uye vashambadziri vanoshandisa kuronga, kuita, uye kubata edhijitari ekushambadzira mishandirapamwe. Gwaro iri rine chinangwa chekujekesa Adtech uye zvazvinoreva munguva yeArtificial Intelligence (AI), yakakamurwa kuita zvikamu zvishanu zvakakosha mukuenderana neindasitiri terminology. Chii…
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Kushambadzira Tekinoroji
Douglas KarrApr 19, 2023
Chii chinonzi Ad Server? Kushambadzira Kunoshanda Sei?
Sevha yekushambadzira ipuratifomu tekinoroji inochengeta, inodzora, uye kuendesa zviziviso zvepamhepo kumawebhusaiti, nharembozha, uye mamwe mapuratifomu edhijitari. Inoita basa rakakosha mu ad ecosystem nekufambisa maitiro ekuratidza ads kune vateereri chaivo panguva chaiyo, zvichibva pane dzakasiyana siyana dzekutarisa uye marongero emushandirapamwe. Ad sevha zvakare inopa yekutevera uye…
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Kushambadzira Tekinoroji
Douglas Karr28 Sea, 2023
Chii chinonzi Supply-Side Platform (SSP)?
A supply-side platform (SSP) chinhu chakakosha chechirongwa chekushambadzira ecosystem. Inoita kuti vaparidzi vakwanise kubata, kutengesa, uye kukwidziridza yavo ad hesiti pakati peakawanda ad kuchinjana munguva chaiyo. Muchinyorwa chino, tichaongorora basa reSSPs, kuti anokwana sei mune yakazara kushambadzira stack, uye matambudziko aanobatsira vaparidzi kugadzirisa. Kuti unzwisise kuti SSP chii…
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Kushambadzira Tekinoroji
Douglas Karr28 Sea, 2023
Chii chinonzi Demand-Side Platform (DSP)?
Adema-side chikuva (DSP) isoftware mhinduro inobvumira vashambadziri nevashambadzi kutenga dhijitari ad inventory pane dzakasiyana siyana ad exchanges, network, uye vashambadziri munguva-chaiyo, vachishandisa imwechete interface. Inogadzirisa nzira yekutenga midhiya uye inobatsira vashambadziri kunanga vateereri zvakanyanya. Kuti unzwisise kuti DSP chii uye kuti inokwana sei muchirongwa chekutenga-kutenga…