Teads: Kubatanidza Branding uye Kuita nePredictive AI uye Creative Intelligence
Nhepfenyuro yemazuva ano yakakamurwa, uye mabhureki anotarisana nedambudziko rekuvaka ruzivo uye kutyaira kuita kunoyerwa panguva imwe chete. Vateereri vanofamba zvisina mutsetse pakati peTV yakabatana (CTV), nharembozha, uye webhu, zvichiita kuti zvinyanye kunetsa kutora uye kuchengetedza tarisiro pamapuratifomu. Kushambadza kwechinyakare kunowanzo kunetsa kubata vashandisi, uye nzvimbo dzemhando yakaderera dzinokanganisa mhando yemhando uye Royi.
Kuti vakunde izvi, vatengesi vanoda omnichannel mhinduro inobatanidza premium inventory, data-inofambiswa neruzivo, uye kugona kwekugadzira kuendesa kutarisisa, kubatanidzwa, uye bhizinesi mhedzisiro - zvese pamwero.
Teads
Teads ipuratifomu yekushambadzira yepasirese inobatanidza mabhureki kune vanopfuura mabhiriyoni maviri evatengi mukati megumi gumi,000 ekutanga zvivakwa mumisika makumi mashanu. Yakagadzirirwa kuendesa migumisiro yakakwirira kubva pakumaka kusvika pakuita basa, Teads inopa simba vashambadziri kuti vave nenguva dzakanyanya kukosha dzekutariswa kwevatengi pasekirini yega yega - kubva panharembozha kuenda kuCTV - zvine maitiro anoyerwa.
Pakati payo, Teads inoshanda senge kuguma-kusvika-kumagumo advertising platform kwete nzvimbo yakapusa yekushambadzira. Inobatanidza zvinhu zvitatu zvakakosha izvo vakwikwidzi vazhinji vanochengeta vakaparadzana:
- A curated supply network yevashambadziri vekutanga iyo inova nechokwadi chekuti ad yese inoonekwa munzvimbo dzakavimbika, dzemhando yepamusoro.
- A kugadzira tekinoroji layer (Teads Studio) iyo inokwirisa zvinhu zvine simba mukati mezviratidziro uye mafomati.
- A chokufenbera AI injini iyo inoongorora mabhiriyoni emasiginecha edatha paminiti kufanotaura kubatanidzwa, CPC, uye shanduko yemhedzisiro munguva chaiyo.
Iyi fusion inopa Tead chinzvimbo chakasarudzika mukushambadzira ecosystem. Matinji anoita seaviri a media platform (kuunganidza zvinyorwa kubva kuzviuru zvevaparidzi) uye a tekinoroji inopa (inopa data, maturusi ekugadzira, uye optimization algorithms).
Kusiyana nemapuratifomu emagariro kana akavharwa ecosystems, Teads 'nheyo ndiyo vhura internet. Zvigadzirwa zvinogona kumisa mishandirapamwe pawebhu, app, uye CTV nharaunda zvese kuburikidza nechinhu chimwe chete, chiri pachena, pasina kupa muridzi wedata kana kutonga kwevateereri.
Vashambadziri vanochinjira kuTeads 'yakaenzana mhando uye maitiro ekuita vanowana 90% yepakati yekuwedzera muROI.
WARC
Zvinhu Zvikuru zveTead
Teads inounza pamwe chete midhiya yakasimudzwa, hunyanzvi hwekugadzira, uye hungwaru hwekufungidzira kushandura kushambadza kubva kumodeli inofambiswa nechiteshi kuita inofambiswa nguva. Nekubatanidza branding uye kuita mune imwe ecosystem, inobatsira vatengesi kukwirisa ROI uku vachichengetedza kwenguva refu kukosha kwechiratidzo. Imwe neimwe Teads kugona kwakagadziridzwa kupa vashambadzi kutonga kwakazara, kunyatsoita, uye hunyanzvi painternet yakavhurika.
- Ad Manager: Ipuratifomu yakabatana yeomnichannel kuronga, kutenga, uye optimization. Tead Ad Manager anobatsira vatengesi kuronga mishandirapamwe, kuwana premium yekupihwa, uye kuyera mhedzisiro - zvese munzvimbo imwechete.
- Attention uye Predictive Intelligence: Maitiro apera 4 bhiriyoni zviratidzo paminiti kufanotaura CPC, post-click kuita, uye kuita kwakazara kwemushandirapamwe. Maonero anofambiswa neAI anobatsira vatengesi kuita sarudzo dzenguva chaiyo dzinovandudza mhedzisiro.
- Creative Studio: Teds Studio inoshandura midziyo yekugadzira yakajairwa kuita zviitiko zvepamusoro-soro. Nerutsigiro rweAR, 360 ° vhidhiyo, 3D CTV kutora, uye mafomu anotengeka, mishandirapamwe inogona kuenda ichirarama mumaawa pane mazuva.
- Cross-Screen Connectivity: Mishandirapamwe inochinjika zvine simba pakati penharembozha, desktop, uye CTV, kuve nechokwadi chekutaura nyaya kunoenderana nefomati uye mamiriro enzvimbo yega yega.
- Exclusive Inventory: Inopa yakananga, kodhi-pa-peji kubatanidzwa kweiyo #1 yakananga nzira yekugovera (Jounce Media, 2024), kuve nechokwadi chekuiswa kwekutanga uye nzvimbo dzakachengeteka dzemhando.
- Kuyera uye Kusimbisa: Inosanganisirwa nevakanyanya-mu-kirasi vadyidzani kuteedzera kusvika, kuwedzera kusimudza, kutarisisa, tsoka traffic, uye ROI padhijitari uye chaiyo-yepasirese maitiro metrics.
Aya maficha anoshanda pamwechete kuti ape vashambadziri kuoneka uye nemazvo pamusoro pechikamu chimwe nechimwe chehupenyu hwavo hwedanidziro. Simba repuratifomu riri mukubatanidza kugadzira optimization, nzira dzekugovera dzakasarudzika, uye AI-powered intelligence kuita kuti fungidziro yese iverenge.
Isu tinodada nemhedzisiro yese yatakakwanisa kuwana neTeads. NeTeads zviri nyore kugadzira marudzi akasiyana ezvigadziri zvataisazokwanisa kugadzira, uye kuita kwacho kunoshamisa.
Rogelio Chung, Media Manager kuL'Oréal Spain
Teads' kusvika uye hungwaru zvivakwa - zvinotora vanopfuura 2.2 bhiriyoni vashandisi munzvimbo dzinovimbwa - inova nechokwadi chekuti mushandirapamwe wega wega haungounzi zvinoonekwa asiwo mhedzisiro.
Teads Studio: Zvisikwa Zvinotora Kuteerera
Mukushambadzira kwedhijitari, kugadzira kazhinji ndicho chinhu chimwe chakakosha mukubudirira.
Vhiki Yekushambadza
Teds Studio yakavakirwa pamusimboti uyu. Teads Studio inobatsira vashambadziri kugadzirisa zvinhu zviripo zvekutaura nyaya dzedhijitari. Zvishambadziso zveTV zvinogona kufungidzirwa zvekare nharembozha, zvemukati-refu zvinogona kuvandudzwa kwenguva pfupi yekugara, uye zviitiko zvebespoke zvinogona kugadzirwa kuburikidza neTeads '. The Workshop maworkshops - zvese mumaawa mashoma.
Mhedzisiro iyi inonyudza, inotungamirwa nekugadzira iyo inomutsa kubatana, inofambisa chiito, uye inosimudzira kudzoka pakushambadzira kwekushandisa pachiteshi chese.
Mashandiro Anoita Tea
Kutanga ne Teads iri nyore. Vashambadziri vanotanga nekuwana Tead Ad Manager, kwavanogona kuronga, kumisa, uye kuyera mishandirapamwe mumatanho akawanda. Iyo fungidziro yepuratifomu AI inogara ichidzidza uye kugadzirisa, kugadzirisa kuita, kuita, kuita, uye mutengo wakanaka.
Zvikwata zvekugadzira zvinogona kubatana neTeads Studio kuti igadzirise zvinhu zviripo kana kugadzira zvitsva kubva pakutanga. Mumaawa mashoma, vashambadziri vanogona kuvhura mishandirapamwe, inobata kutarisisa pawebhu, app, uye CTV nharaunda - zvese zvinoyerwa nekamwechete, yakabatanidzwa dashboard.
Dhiraivha Chaiyo Bhizinesi Mhedzisiro
Teads inopa zvakawanda kupfuura zvinoonekwa; inopa mhedzisiro chaiyo. Hungwaru hwayo hwekufungidzira, hunyanzvi hwekugadzira, uye premium yekusvika inobatsira vashambadziri kuva neakanyanya kukosha nguva dzevatengi uye vanoashandura kuita mhedzisiro yebhizinesi inoyerwa.
Kunyangwe chinangwa chako chiri kuziva, kubatanidzwa, kana kutendeuka, Teads inova nechokwadi chekuti mhando yako inotonga nharaunda dzakakodzera - ine meseji chaiyo, panguva chaiyo.
Bata Matedhi Kuti Usimudze Wako Unotevera Campaign
Related Martech Zone gutsikana
