Iwo mana Mabhenefiti eMicro-Influencers

Micro-Influencers

Sezvo kushambadzira kwekushambadzira kuchikura uye kushanduka, mabrand ava ave kuziva zvakanyanya kupfuura nakare kose nezve zvakanakira kukwidziridza mameseji pakati pevadiki vane tarisiro kune vateereri. Isu takagovana kuenzanisa kwe (macro / mega) vanopesvedzera vachipesana nema micro-influencers kare:

  • (Macro / Mega) Kufuridzira - ava vanhu vakaita sevakakurumbira. Ivo vane yakakura yekutevera uye inogona kukurudzira kukurudzira, asi hazvireve kuti mune imwe indasitiri, chigadzirwa, kana sevhisi.
  • Micro-pesencer - ava vanhu vanogona kunge vane vateveri vakaderera zvakanyanya, asi ivo vanehukama hwakasimba uye vane simba guru pamusoro pevateveri vavanazvo. Muenzaniso unogona kunge uri wekutengesa zvivakwa nyanzvi uyo anoteverwa nevazhinji vamiririri.

Micro-vanokurudzira ipa musanganiswa wakakwana wehukama hwepedyo, kuvimbika, kubatikana, uye kugona kuita uye zvisingaenzane nezvinoitika nevazhinji-vanokanganisa uye vane mukurumbira, zvirimo zvavanogadzira zvinowirirana nevateereri vavo nekuti zvine mutsindo.

Iyo infographic, yakagadzirwa nevatengi vedu, inokurudzira kushambadzira chikuva Evanhu.ru, inojekesa iwo mana akakosha mabhenefiti ekushanda neaya anonzi 'refu-muswe' wekumanikidza kushambadzira:

  • Micro-Influencers vane kutendeka kwakawanda - ivo vane ruzivo uye vanofarira nezve iyo chaiyo niche iyo yavanofukidza, uye nekuda kweizvi, ivo vanoonekwa sehunyanzvi uye vanovimba masosi eruzivo.
  • Micro-Influencers vanowana kukwidziridzwa kwepamusoro - izvo zvemukati zvinogadzirwa nema micro-influencers zvinoburitsa vateereri vavo nekuti zvine mutsindo. Zvidzidzo zvinoratidza kuti sezvo huwandu hwevateveri huchiwedzera, mitengo yekubata inoderera
  • Micro-Influencers vane huchokwadi hwakanyanya - nekuti ivo vanofarira zvepachokwadi niche yavo, ma micro-influencers vanogadzira zvemukati zvinoenderana neakasarudzika uye ndeyechokwadi.
  • Micro-Influencers anodhura-anoshanda - micro-influencers inodhura kupfuura vanozivikanwa kana mega-inflencers ane mamirioni evateveri.

Heano akazara infographic:

Simba reMicro-Infographic

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