Content MarketingSocial Media & Influencer Kushambadzira

Maitiro Ekusunga Mushandisi-Yakagadzirwa Zvemukati Pasina Kumhan'arirwa

Mifananidzo-inogadzirwa nemushandisi yave chinhu chakakosha chevashambadziri uye vezvenhau zvigadzirwa, zvichipa zvimwe zvinobata uye zvinodhura zvemukati memishandirapamwe- kunze kwekunge zvichizoguma nemamirioni emadhora mhosva. Gore rega rega, marandi akati wandei anodzidza izvi nenzira yakaoma. Muna 2013, mufananidzo akamhan'arira BuzzFeed ye $ 3.6 mamirioni mushure mekuona saiti yakanga yashandisa imwe yemifananidzo yake yeFlickr pasina mvumo. Getty Mifananidzo uye Agence France-Presse (AFP) vakatamburawo mhosva inosvika $ 1.2 miriyoni mushure mekudhonza mapikicha eTwitter mifananidzo pasina mvumo.

Kunetsana kuri pakati pevashandisi-vanogadzira zvemukati (UGC) uye kodzero dzedhijitari zvave nenjodzi kumakambani. UGC yave kiyi yekuvhura chizvarwa cheMireniyumu, iyo inonzi inopa pamusoro maawa 5.4 pazuva (kureva makumi matatu muzana yenguva yakazara yemidhiya) kuGG, uye vanoti vanovimba nayo pamusoro pezvose zvirimo. Nekudaro, yakakwidziridzwa mhosva, inozopedzisira yagadzirisa kuvimba uye chokwadi icho UGC inovavarira kugadzira.

Kusanzwisisana kwakajairika ndekwekuti zvemagariro pasocial zvirimo mutambo wakasarudzika wevatengesi. Kunze kwekunge iwe uchishandira iwo masocial network, izvi hazvisizvo. Semuyenzaniso, Nemashoko ekushandisa a Facebook chengetedza kodzero yekambani yekushandisa uye kunyangwe sub-rezinesi mushandisi zvemukati kune mamwe makambani. Twitter's pasirese, isingasarudzike, rezinesi-risina rezinesi (nekodzero ye sublicense) zvinobudirira zvinovapa rusununguko rwakakwana kuti vaite mari yemushandisi. Flickr zvine chiremera chisina muganho kushandisa zvirimo.

Masocial network anowanzoziva zvirinani pane kushandisa kodzero iyi. Sezvo Instagram yakawanikwa mukupera kwegore ra2012, mazwi ebasa anovimbisa kushandura mifananidzo yako kuita kushambadza - pasina muripo - inogona kukonzeresa kupenga kwenhau kunotyisa kure hafu hwaro hwevashandisi. Kana masocial network asingakwanise kudzokorora zviri pamutemo UGC pasina kuchema kwevanhu, newewo haugone.

Nepo vatengesi vachiziva njodzi dzekudzokororazve zvemukati-zvakagadzirwa musina mvumo, mikana yekubatwa inoita kunge yakaderera. Iko nyore kwekunyengedza 'yemahara' zvemukati zvinogona kudzikisira kutonga kwedu. Isu tinochiva kubudirira kweGC mishandirapamwe senge ALS Ice Bucket Dambudziko, uye tinogamuchira dambudziko rekukwikwidza padanho iro. Pakupedzisira, zvakadaro, vatengesi vanofanirwa kuremekedza kodzero dzedhijitari kana kutarisa UGC kudzoka.

Saka tingagadzirisa sei dambudziko iri? Kodzero dzevaridzi dzepfuma dziri padyo uye dzinodiwa pamoyo wangu - mukuburitswa kuzere, ini ndakavamba Scoopshot, mufananidzo wevanhu vazhinji wekusimudzira chikuva, kubatsira kurwisa dambudziko iri. Kunyange pasina nzira imwechete yekutora, kuronga uye kuendesa UGC, iyo tekinoroji yaunosarudza inofanira kupa inoenderana sisitimu yekusimbisa mifananidzo, kuchengetedza modhi kuburitswa uye kuwana kodzero dzemifananidzo. Mune ruzivo rwakadzama, heino nyaya nhatu dzaunofanirwa kugadzirisa kuti ushandise UGC zvine mutsindo:

  1. Ndinoziva sei kuti chifananidzo ndechechokwadi? Mushure memapikicha mapikicha kune pasocial network, zvinenge zvisingakwanise kusimbisa nhoroondo yayo. Yakapfurwa nemushandisi uye ndokutumira zvakananga? Yakanga yakabvutwa kubva kublog here? Yakatorwa mifananidzo here? Kana zvako zvemukati zvekushambadzira uye nemhando yekushambadzira venhau zvichikubata iwe kune yepamusoro mwero wekuvimbika, mavambo emifananidzo yako ane basa. Kunze kwekugona kumhan'ara, kushandisa zvisiri izvo kana kuisa zvisirizvo mufananidzo zvinogona kutungamira pakurasikirwa nekuvimba nevateereri vako. Yako UGC mhinduro inoda kuona kuti hapana munhu anokwanisa kumonyanisa iyo mufananidzo pakati payo ichibatwa uye ichipfuudzwa mumaoko ako. Kana mufananidzo wacho watotumira kare pawebhu, haugone kuva nechokwadi nezvazvo.
  2. Ndine mvumo here yekuburitsa uyu mufananidzo? - Vatengi vakavimbika vanofarira kutora chikamu muUGC. Ivo vanonzwa kukudzwa kuti iwe wakasarudza zvinyorwa zvavo kuti zvikumiririre iwe chiratidzo kune nyika. Nekudaro, avo vemhuri uye shamwari vangangodaro vasina kugovana iwo mafungiro. Saka, ngatitii fan fan inokupa mvumo yekushandisa pikicha yake neshamwari dzake nhatu dzakapfeka chiratidzo chekupfeka. Kana iwe ukatadza kuwana modhi kuburitswa kune vese vanhu vana, chero mumwe wavo anogona kukwidza iwe. Nehurombo, maitiro ekubata munhu wega wega uye kuwana zvinoburitswa anogona kunetesa. Panzvimbo pekuteedzera zvese zvakaitwa, unogona kusarudza iyo UGC yekuunganidza chishandiso iyo inongotora yega modhi kuburitswa mukati mekufamba kwako kwebasa.
  3. Ini ndinotenga sei uye ndinoratidza kodzero dzemufananidzo? Kuti uzvidzivirire, gamuchira zviri pamutemo uye nyora kuchinjiswa kwemarezinesi emifananidzo pakati pemusiki nesangano rako. Chokwadi, unogona kushandisa marekodhi eemail kana mavovovho kuratidza kuti wakatumira rezenisi nenzira kwayo, asi izvi zvinoshatirisa zvakanyanya kana urikutora zviuru zvemifananidzo inogadzirwa nevashandisi.Ndinokurudzira kushandisa tekinoroji inoitisa kuchinjaniswa kwekodzero dzezvivakwa Kufamba kwebasa reGG.

Pakupera kwezuva, Facebook neTwitter mapikicha hazvina kukodzera mamirioni emadhora kumhan'arira uye PR kutuka. UGC chinhu chakakosha mukushambadzira zvemukati zvemazuva ano, asi zvinoda kuitiswa zvine hungwaru. Iyo BuzzFeed uye Getty Mifananidzo / AFP madhiri akadzivirirwa, uye handina mubvunzo kuti makambani aya akagadziridza maitiro avo ekugadzirisa kodzero dzemifananidzo.

Semushambadzi, chengetedza kuvimbika kwako, maitiro ako nebasa rako. Batsira nharaunda yedu yese kuchengetedza UGC kubva kune zvingangoitika kumashure.

Petri Rahja

Petri Rahja ndiye muvambi uye CEO we Scopshot, chikuva chemafoni chemafoto uye vhidhiyo yekushambadzira. Kuwedzera kune ruzivo rwehunyanzvi mundima yeIT, Petri zvakare ane ruzivo rwebhizinesi manejimendi, anotenderera zvachose anopfuura makore makumi maviri. Zvaakaita zvakapfuura zvinosanganisira Accenture, BEA Systems Inc., Iobox Oy, CRF Box Oy uye Iprbox Oy.

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