Yekupedzisira Tech Stack yeVakuru-Vanoita Vatengesi

Kushambadzira Stack

Muna 2011, muzvinabhizimusi Marc Andreessen ane mukurumbira akanyora, software iri kudya nyika. Munzira dzakawanda, Andreessen aive akarurama. Funga nezve mangani ma software zvishandiso zvaunoshandisa zuva nezuva. Imwe smartphone inogona kuva nemazana ekushandisa software pairi. Uye icho chingori chinhu chidiki chidiki muhomwe yako.

Zvino, ngatishandise iyo imwecheteyo pfungwa kune bhizinesi nyika. Imwe kambani inogona kushandisa mazana, kana zvisiri zviuru, zve software mhinduro Kubva pamari kune zviwanikwa zvevanhu nekutengesa, dhipatimendi rega rega rinovimba netekinoroji mune imwe chinzvimbo. Izvo zvave zvakakosha kuita bhizinesi munyika yanhasi.

Kushambadzira hakuna kusiyana. Mazhinji emakambani emazuva ano ekushambadzira anovimba neakasiyana-siyana software-se-se-sevhisi (SaaS) mhinduro dzekubatsira kuyambuka-timu kubatana, maneja mapurojekiti anoenderera, uye kuteedzera mushandirapamwe. Asi nekupera 7000 SaaS zvigadzirwa ingori munzvimbo yekutengesa, zvinogona kunetsa kupatsanura iyo unofanira-kuva kubva ku zvakanaka-kuva-nazvo.

Muchikamu chino, ini ndichakurukura chaizvo kuti ndeapi mapurogiramu esoftware anoenderana neyako yekushambadzira tech stack uye nei. Uyezve, ini ndichagovana mimwe mienzaniso munzira.

Chii chinonzi Kushambadzira?

izwi kushambadzira stack inoreva kuunganidzwa kwemidziyo yesoftware uye matekinoroji anoshandiswa nevatengesi kuti vaite mabasa avo. Inowira pasi peiyo yakakura amburera izwi tech stack iyo inowanzo shandiswa nehunyanzvi hweIT kuisa programming mitauro uye masisitimu ekusimudzira kunyorera.

Chikwata chekushambadzira chinonyanya kuve runyorwa rweanofanirwa-kuva nemhinduro dzinopa simba timu yako kuti iite basa rayo rakanakisa. Maturusi aya akakosha mukusimudzira kugona, kukurudzira kubatana, nekuvandudza kutaurirana. 

Maitiro Ekuvaka Iyo Yekupedzisira Kushambadzira Tech Stack

Mazuva ano, pane software ingangoita chinhu chose. Maitiro andinozviona, kune maviri marudzi eSawaS zvishandiso: unofanira-kuva uye zvakanaka-kuva-nazvo.

Iwo anofanirwa-kuve nematurusi ndeaya akakosha pakuita rako basa basa. Vakanaka-kuva-navo zvakanaka, zvakangonaka kuva nazvo. Ivo vanogona kukubatsira iwe kuve unogadzira kana kurongeka, asi zvichiri kugona kurova zvinangwa zvako pasina ivo.

Izvo zvakakosha kuti chengetedza yako yekushambadzira yakaonda. Sei? Nekuti software inodhura. Inodhura chaizvo. Mabhizimusi anokwanisa kutambisa zviuru zvemadhora pane marezinesi eapplication asina kushandiswa kana vakasanyatso tarisa kuti ndeapi maturusi anodikanwa. 

Pamusoro pezvo, kuve nezvakawandisa SaaS zvigadzirwa zvinogona kuvhiringidza uye kuita kuti zviome kugara wakarongeka. Software inofanirwa kuita kuti hupenyu hwako huve nyore, kwete kuoma. 

Pazasi, iwe unowana runyorwa rweanofanirwa-kuve SaaS maturu ako ekushambadzira tech stack:

Customer Relationship Management

Vatengi hukama hwevatariri (CRM) software yakagadzirirwa kubatsira mabhizinesi kukura kubatana uye kuvaka hukama nevatengi vavo varipo uye vanotarisira vatengi. 

Mazhinji maturusi eCRM anoita sedhatabhesi iyo inochengetera ruzivo rwevatengi nekudyidzana. Mukati mechishandiso, vashandisi vanogona kuona iyo yese nhoroondo yehukama nemutengi, pamwe neruzivo rwune chekuita nezvekutengesa madhiri arikuenderera mberi.

CRM software inonyanya kushandiswa nekutengesa, kushambadzira, uye makuru mapoka. 

Vatengesi zvikwata vanovimba neCRM kuronga ruzivo rwakanangana netarisiro nemikana. Vatungamiriri vanoshandisa zvakafanana, kuti vatarise zvakanyanya pamari uye pombi yekutengesa. Padivi rekushambadzira, CRM inobatsira pakuteedzera kushambadzira-inokodzera nongedzo nemikana. 

CRM yakakosha kudzora musiyano uripo pakati pezvikwata zvekutengesa uye zvekutengesa uye nekuwana kurongeka kuri nani pasangano.

CRM Mienzaniso

Kune mazana emhando dzakasiyana dzeCRM zvishandiso pamusika. Heano akati wandei ekumira:

  • Salesforce - Salesforce ndiye anotungamira mupi wemafu-based CRM software yemabhizinesi eese saizi. Kunyangwe CRM iri yekupa kwekutanga kweSalesforce, kambani yakawedzera mitsara yayo yechigadzirwa kusanganisira sevhisi, kushambadzira, uye mhinduro dzemabhizimusi. Naizvozvi 19% yakazara chikamu chemusika, Salesforce inotonga CRM nzvimbo. Uye nechikonzero chakanaka - chikuva chinogara chiri pamusoro-chakatemwa pakati pevashandisi nevatsvagiri vegore rakasimba kugona kwavo, kunyanya kana zvasvika kune nzvimbo yebhizinesi.

udza mashoko Highbridge yeRubatsiro rweSalesforce

Salesforce CRM

  • Zvishoma Zvinogumbura CRM - Zvishoma Zvinogumbura CRM zvakagadzirirwa zvakanangana nemabhizimusi madiki ari kuda chishandiso chiri nyore pasina ese mabhero uye miridzo. Yakananga padanho, uye iwe ungati, "zvishoma kunetsa"!

Saina Kuti Uwane Zvishoma Zvinotsamwisa CRM

Zvishoma Zvinogumbura CRM

Project Management

Projekti manejimendi software inobvumidza zvikwata kururamisa kutaurirana, kubata mafashama ekushanda, uye chengeta tabo pane azvino chirongwa chirongwa, ese munzvimbo imwechete. 

Zvakajairika kuti vashambadziri vashande munzvimbo dzekudyidzana idzo dzinonyanya kuve projekiti-yakavakirwa. Hazvina mhosva kuranga kwekushambadzira iwe kwaunoshanda mukati, chirongwa che manejimendi manejimendi chakakosha kuti ugare wakarongeka uye kuteedzera kufambira mberi kweprojekti. 

Mhinduro zhinji muchikamu chino zvakare dzinokutendera iwe kuti ugadzire yakasarudzika workflows yemabasa ezuva nezuva / evhiki, zvichikubatsira iwe kuti ugare uchizvidavirira kune anouya mazuva ekupedzisira. Izvi zvinonyanya kubatsira kana timu yako ichishanda zvakazara kana zvishoma kure.

Project Management Software Mienzaniso

Manejimendi manejimendi yakazara vanhu, ine mhinduro zhinji pamatanho emitengo akasiyana. Mienzaniso inosanganisira:

  • Asana - Asana inogara iri yepamusoro-yakayerwa chirongwa chekugadzirisa chirongwa chemabhizinesi eese saizi. Icho chishandiso chinopa akasiyana siyana emabasa manejimendi maficha ayo anotendera kubatana pamwe uye kugadzirisa. Asana inotsigira kugadzirwa kwechikwata pamwe nebasa rega, zvichibvumira mushandisi kugadzirisa yavo yega basa kuyerera uye kubatsira kuzvirongwa zvechikwata. Vashandisi vanogona kunyange kuvaka avo mabasa mukarenda, zvichiita kuti zvive nyore kuona izvo zvakakodzera uye nguva.

Edza Asana mahara

Asana Project Management

  • Wrick - Wrike chishandiso manejimendi manejimendi iyo yakavakirwa nemabhizimusi-chikamu maficha emabhizinesi mune hyper-kukura maitiro. Kunyangwe Wrike ichipa akawanda emabhizimusi-giredhi kubatanidzwa, mhinduro yacho ichiri kushanda zvizere kune yepakati-musika uye madiki mabhizinesi zvakare.

Tanga mahara paWike

Wrike Project Management

Muna 2016, kambani yakawedzera chigadzirwa chayo mutsetse kuti ubatanidze Wrike yeVashambadzi, chishandiso chakagadzirirwa kunyanya kuteedzera zvakajairika zvekushambadzira workflows. 

Wrike yeVashambadzi yakamisikidzwa zvakasarudzika kubatsira kushambadzira zvikwata kugara zvakarongeka uye kuita pazvirongwa zvakajairika senge kugadzirwa kwemukati, manejimendi manejimendi, uye kuenda-kumusika kushambadza. Chishandiso chinotopa mapurojekiti matemplate ekubatsira kuti utange.

Marketing Automation

Kushambadzira otomatiki software kunobatsira ekushambadzira zvikwata otomatiki kufambiswa kwemabasa kunoenderana nekutungamira chizvarwa, zvemagariro midhiya kutumira, uye email mabasa ekushambadzira. 

Kunze kwebhenefiti yakajeka-yekuchengetedza nguva inouya nerudzi urwu rwechishandiso, kushambadzira otomatiki software kunobatsirawo kugadzira mameseji akasarudzika pamatanho akasiyana pasina kudikanwa kwekuedza kwemaoko. Iyi mishandirapamwe inogona kumisikidzwa kuti irambe ichitenderedza nguva, kunyangwe iwe usipo kuti uvatarise.

Kushanda Kwekushambadzira Mienzaniso

Zvakajairika kushambadzira otomatiki maturusi kuti asanganiswe nehumwe matekinoroji mune imwe yese-inosanganisira chikuva. 

  • HubSpot - HubSpot inozivikanwa kuenda-kune yekukura chikuva chakanangana nekupa mabhizinesi nekutengesa, kushambadzira, uye maturusi evatengi evashandisi avanoda kuti vabudirire. HubSpot's Kushambadzira Hub ndiyo chikuva chinotungamira kushambadzira otomatiki kupa. Chishandiso chine hupamhi hwehunyanzvi hwakanangana ne mutungamiri wechizvarwa, email kushambadzira, uye analytics.

Tanga na Hubspot

Hubspot Kushambadzira Hub

  • Mailchimp -Chakatanga sebasa rekushambadzira email rakakura kuita Mailchimp inozivikanwa ese-mu-imwe yekushambadzira otomatiki chikuva chakanangidzirwa kumabhizinesi madiki. 

Saina Kunyorera Mailchimp

Mailchimp Email Kushambadzira

Mailchimp inonyanya kufadza kumabhizinesi madiki nekuda kwezvirongwa zvayo zvemitengo.

Kune yemahara modhi inopa ese ekutanga ekushambadzira otomatiki mabasa kumabhizinesi mumatanho avo ekutanga. Mailchimp inotopa iyo yekubhadhara-se-iwe-enda chirongwa chezvikwata zvinoronga chete pakushandisa chishandiso pano-ne-apo.

Tsvaga Injini Yekushandisa Zvishandiso

Yekutsvagisa injini yekugadzirisa (SEO) software inogadzirwa kuti igone mabhizinesi ekuvandudza avo ehupenyu ekutsvaga masosi uye vawedzere kuwanikwa. 

Zvishandiso zveSEO zvinopa akasiyana siyana anobatsira maficha kubatsira vashambadzi kuitisa kiyi yekutsvaga, kuvaka backlinks, uye kuita ongororo yezviripo zvirimo padandemutande kuvandudza kukura kwedhijitari kwese. Mazhinji emhinduro idzi anewo akavakirwa-mukati analytics kugona kunobatsira vashandisi kuteedzera uye kuyera kukanganiswa kwezviito zvavo zveSEO.

Iyo inonyatso shambadzira kushambadzira inopa simba rako rekushambadzira timu kuti itore zvisarudzo nechivimbo. SeSEO, zvakakosha kwandiri kuti ndikwanise kuwana kiyi yekutsvaga yekushandisa senge Semrush, chinongedzo chekuvaka mudziyo senge Ahrefs, uye analytics chishandiso senge Google kana Adobe Analytics. Zvese zvimwe zvakanaka kuva nazvo, asi hazvidiwe.

Liam Barnes, Mukuru SEO Nyanzvi pa Directive

SEO Software Mienzaniso

Nhau dzakanaka. Iwe haufanire kunge uri nyanzvi yekuziva maitiro ekushandisa SEO software. 

Mazhinji SEO software mhinduro inonzwisisika uye nyore kushandisa, kunyangwe kune vanotanga. Kune rimwe divi, kune epamberi SEO zvishandiso kunze uko zvakare izvo zvinoda zvimwe zvehunyanzvi software kugona. Izvo zvese zvinoenderana nechinangwa chauri kutsvaga kuzadzikisa kuburikidza ne organic search!

  • Ahrefs - Ahrefs inopa yakazara suite yeSEO maturusi ane akasiyana siyana kugona kusanganisira kiyi yekutsvagisa, chinzvimbo kuteedzera, chinongedzo kuvaka, uye kuburitsa. Ichi chigadzirwa chese-mu-chimwe chakagadzirirwa kubatsira vashambadziri uye SEO nyanzvi dzezviitiko zvese zvezviitiko zvinowedzera yavo organic traffic masosi.

Tanga Yako Ahrefs Muedzo

Ahrefs SEO Platform

Ahrefs yakatanga senge yekutanga backlink chishandiso; zvisinei, zviyero zvakawedzerwa zvakaburitsa kambani semutambi mukuru munzvimbo yeSEO. Kana iwe uchida yakapusa pane-peji SEO chishandiso chinoita (chinenge) zvese, Ahrefs inogona kunge iri sarudzo yako.

  • KupopotaFrog's SEO Spider - KupopotaFrog iUK-based yekutsvaga yekushambadzira agency inozivikanwa yeayo SEO Spider chigadzirwa. Iyo SEO Spider inozivikanwa yewebhu crawler inoshandiswa kuitisa zvakadzama tekinoroji SEO odhita. Uchishandisa chishandiso, vatengesi vanowana zvakaputsika zvinongedzo, odhita redirects, kufumura zvakapetwa zvemukati, nezvimwe. Iyo SEO Spider mhinduro inoshanda yakanyanya kuita basa inoenderana zvakanyanya nehunyanzvi SEOs. Ichi chishandiso chinoshandiswa zvakanyanya musanganiswa neese-mu-imwe SEO chishandiso, senge Ahrefs. Kana iwe uri mutsva kudivi rehunyanzvi rezvinhu, KupopotaFrog kunopa yemahara vhezheni iyo ichiri neakakosha ekuongorora mashandiro

Dhawunirodha Kupopota Frog SEO Spider

Social Media Management

Zvemagariro midhiya zvishandiso zvinopa mashandiro anotendera vashandisi kuronga zvinyorwa, kuwana akakwidziridzwa emushandisi analytics, uye kucherechedza kutaurwa kwechiratidzo… kutumidza mashoma. 

Izvi zvinogona kunyanya kubatsira kune vamiririri kana makambani mahombe anomhanya akawanda masocial media profiles kamwechete. Zvinyorwa zvinogona kurongerwa kwemazuva kana mavhiki pamberi, zvichikupa kugona kushandisa yakawanda nguva pane yekugadzira zano pane kutsikisa yega yega posvo nemawoko.

Social Media Management Mienzaniso

Zvimwe zvekushandisa zvemagariro zvese zviri-mukati-zvine mabasa akasiyana siyana, nepo mamwe ari epuratifomu-akasarudzika kana akatarisana nechimwe chinhu chakadai, senge pasocial media kuongorora. Ngatitarisei pamimwe mienzaniso.

  • Kukura Kwemagariro - Yekutapira Zvemagariro ndeye ese-mu-imwe mashiripiti chishandiso chezvemagariro midhiya manejimendi. Mhinduro yacho inopa vashandisi sutu yakazara yezvinhu zvinosanganisira post automation, granular yekuita analytics, uye kuita kwekutaurisa.

Tanga Yemahara Yekutumbura Yemunhu Muedzo

Inotumbuka Yemagariro - Yemagariro Media Management

Humera Yemagariro inozivikanwa neayo mushandisi-inoshamwaridzika interface uye yepamberi yekubika kugona. Kana vezvenhau kushambadzira iri hukuru mari mutyairi webhizinesi rako, Humera hwakakodzera kukosha kwekudyara.

  • Hootsuite - Hootsuite inozivikanwa pasocial media manejimendi manejimendi akagadzirirwa vanhu uye mabhizinesi eese saizi. Icho chishandiso chinopa zvakajairika maficha senge post kuronga, pamwe nezvimwe zvakapfuura maficha senge seti inogoneka yemadhibhodhi, yemagariro kushambadzira manejimendi, uye bhizinesi ungwaru analytics.

Kumbira Demo reHootsuite

Hootsuite Yemagariro Media Management

Musiyano mukuru waHootsuite? Mutengo waro unodhura. Iko kune kunyange yemahara tier iyo inobvumidza kushomeka kuronga kugona. Kana timu yako ichida mhinduro inodhura-inoshanda iyo ichiri kushanda zvizere, Hootsuite sarudzo yakasimba.

Content Management System

A zvemukati manejimendi system (CMS) inopa mashandiro ekugadzirisa, kuchengetedza, uye kuburitsa zvemukati zvemadhijitari. Izvi zvinosanganisira iwo mavara, akagadzirwa mifananidzo, vhidhiyo, odhiyo, uye ese mamwe madhijitari zvinhu anowedzera kune webhusaiti ruzivo. CMS inobvumidza iwe kutora zvese izvi zvemukati pasina kuda kuvaka kodhi nyowani kubva pakutanga.

Kana timu yako yakanangana nekugadzira zvinyorwa zvitsva nguva dzose, saka mhinduro yeCMS inodikanwa. Mazhinji maturusi eCMS anopawo mamwe mabasa eSEO anoita kuti zvive nyore kugadzirisa zvemukati zvekutsvaga kwehupenyu - izvo zvinogona kubatsira kuti zviwanikwe. 

CMS Mienzaniso

Kusarudza iyo chaiyo CMS kune rako bhizinesi kunogona kunetsa nekuti chishandiso chinoda kusonamira kusanganisa pamwe newebsite yako zvivakwa zviripo. Neraki, yakawanda yemukati manejimendi mhinduro inogadzirirwa kuita izvo chaizvo. Pazasi, iwe unowana mbiri dzakakurumbira sarudzo:

  • Hubspot CMS Hub - Sezvambotaurwa, HubSpot ndiye anotungamira wesoftware yekushambadzira, kutengesa, uye zvikwata zvevashandi. HubSpot's CMS yekupa ndiyo yakakurumbira sarudzo kune mazhinji ezvinyorwa zvekushambadzira zvikwata. Zvinonyanya kuzivikanwa zvinosanganisira zvemukati kunyora, akapfuma chinyorwa edhita, uye akasimba ekuzivisa madhibhodhi.

Kumbira a Hubspot CMS Demo

Hubspot CMS

Sezvo chikuva cheHubSpot chichiuya nemimwe yakavakirwa-mhinduro seCRM uye yekushambadzira otomatiki, iyi sarudzo yakanakisa yevatengesi vanoda zvese-mu-chimwe chigadzirwa. Pamusoro pezvo, iyo HubSpot CMS inokutendera iwe sanganisa uye uenzane maficha. Kana iwe uchida kubata yako blog pane imwe chikuva, asi zvakadaro shandisa HubSpot's CMS yemapeji ako ekumhara webhusaiti, unogona.

  • WordPress - WordPress yakavhurika-sosi yemukati manejimendi manejimendi. Iyo software inoshanda nenzira inobvumidza vashandisi kuisa akasiyana plugins uye matemplate ekugadzirisa mashandiro uye kutaridzika kwewebhusaiti yavo.

Tanga iyo WordPress Siti

WordPress CMS

WordPress ndeimwe yekare uye inonyanya kushandiswa-zvishandiso zveCMS pamusika. Nezvo zvataurwa, zvakare chishandiso chekuzvibata, zvinoreva kuti iwe uchiri kuda kutsvaga webhu inomiririra mupi uye gadzira yetsika kodhi kuitira kuti ishande. 

Kune mutengesi we tech-savvy uyo anoda mikana isingaperi yekugadzirisa, WordPress ichava shamwari yako yepamwoyo. 

Ita Iro Rako

Izvo zvakakosha kuti uzive kuti iyi rondedzero haina kana padhuze nekuzara. 

Kana iwe uri jack wezvese zvigadzirwa, iwe unogona kushandisa ese aya ma software zvishandiso uyezve mamwe; unogona kunge uine maturusi akasiyana anoshanda zvirinani kune zvinangwa zvako. Kana basa rako rakanangiswa pane yakasarudzika-yakanangana nebasa, senge kushambadzira kwedhijitari, zvinokwanisika kuti yako yekushambadzira staki inotaridzika kunge yakaonda. 

Chinhu chikuru nezve tech stack ndeyekuti iwe une simba rekuzviita rako. Uine matipi aya mupfungwa, unogona kutsanangura zvishoma maturusi akakosha anoita kuti timu yako yekutengesa ibudirire zvakanyanya.

Kushambadzira software kune simba chete semunhu arikuishandisa. Tsvaga sei iyo Directive timu inogona kubatsira bhizinesi rako wedzera kupfuura yako tech teki kuti uburitse zvakakomba zvekutsvaga kwekutsvaga.

Kuzivisa: Kune ehukama maratidziro anoshandiswa mukati meichi chinyorwa.

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