Content MarketingCRM uye Dhata MapuratifomuEmail Marketing & AutomationZvishandiso ZvekushambadziraTsvaga KutengesaSocial Media & Influencer Kushambadzira

Yekupedzisira Tech Stack yeVakuru-Vanoita Vatengesi

Software iri kudya nyika.

Marc Andreessen, 2011

Munzira dzakawanda, Andreessen akanga akarurama. Funga nezve maturusi esoftware aunoshandisa zuva nezuva. Imwe smartphone inogona kuva nemazana emapurogiramu epurogiramu pairi. Uye icho chingori chinhu chidiki chimwe muhomwe yako.

Zvino, ngatishandisei pfungwa imwe chete iyoyo kunyika yebhizimisi. Kambani imwe chete inogona kushandisa mazana, kana zvisiri zviuru, zvemhinduro dzesoftware. Dhipatimendi rega rega rinotsamira pane tekinoroji mune imwe nhanho, kubva kumari kusvika kune vanhu uye kutengesa. Yakave yakakosha pakuita bhizinesi munyika yanhasi.

Kushambadzira hakuna kusiyana. Zvikwata zvakawanda zvemazuva ano zvekushambadzira zvinovimba neakasiyana-siyana software-se-a-sevhisi (SaaS) mhinduro dzemafuta ekubatana kwetimu, kutonga mapurojekiti anoenderera mberi, uye kuteedzera mushandirapamwe kuita. Asi pamusoro pe7000 SaaS zvigadzirwa chaizvo mu nzvimbo yekutengesa, zvinogona kunetsa kupatsanura iyo unofanira-kuva kubva ku zvakanaka-kuva-nazvo.

Muchikamu chino, ini ndichakurukura chaizvo kuti ndeapi mapurogiramu esoftware anoenderana neyako yekushambadzira tech stack uye nei. Uyezve, ini ndichagovana mimwe mienzaniso munzira.

Chii chinonzi Kushambadzira?

izwi kushambadzira stack, inonziwo se MarTech stack, inoreva kuunganidzwa kwezvishandiso zvesoftware uye matekinoroji anoshandiswa nevashambadzi kuita mabasa avo. Inowira pasi peshoko guru reamburera tech stack, izvo IT nyanzvi dzinowanzo shandisa kubatanidza mitauro yekuronga uye masisitimu ekuvandudza kwekushandisa.

Shamba rekushambadzira rondedzero yezvinofanirwa-kuve nemhinduro dzinopa simba timu yako kuita zvayakanakira. Zvishandiso izvi zvinowedzera kushanda nesimba, zvinokurudzira kubatana, uye kunatsiridza kutaurirana. 

Maitiro Ekuvaka Iyo Yekupedzisira Kushambadzira Tech Stack

Mazuva ano, pane software ingangoita chinhu chose. Maitiro andinozviona, kune maviri marudzi eSawaS zvishandiso: unofanira-kuva uye zvakanaka-kuva-nazvo.

Zvishandiso zvinofanirwa-zvine izvo zvakakosha pakuita basa rako basa. Izvo zvakanaka-zvine-zvine, zvakanaka, zvinongonaka kuva nazvo. Vanogona kukubatsira kuti uwedzere kugadzira kana kurongeka, asi zvinokwanisika kurova zvinangwa zvako pasina ivo.

Izvo zvakakosha kuti chengetedza yako yekushambadzira yakaonda. Sei? Nekuti software inodhura. Inodhura chaizvo. Mabhizimusi anokwanisa kutambisa zviuru zvemadhora pane marezinesi eapplication asina kushandiswa kana vakasanyatso tarisa kuti ndeapi maturusi anodikanwa. 

Pamusoro pezvo, kuve nezvakawandisa SaaS zvigadzirwa zvinogona kuvhiringidza uye kuita kuti zviome kugara wakarongeka. Software inofanirwa kuita kuti hupenyu hwako huve nyore, kwete kuoma. 

Pazasi, iwe unowana runyorwa rweanofanirwa-kuve SaaS maturu ako ekushambadzira tech stack:

Customer Relationship Management

Kwevatengi hukama manejimendi (CRM) software yakagadzirirwa kubatsira mabhizinesi kukura kubatanidzwa uye kuvaka hukama neavo varipo uye vangangove vatengi. 

Maturusi mazhinji eCRM anoita sedhatabhesi inochengeta ruzivo rwevatengi uye nekudyidzana. Mukati memudziyo, vashandisi vanogona kuona nhoroondo yese yehukama nemutengi uye ruzivo rwune chekuita nekutengesa zvibvumirano zviri kuitika izvozvi.

Kutengesa, kushambadzira, uye zvikwata zvepamusoro zvinonyanya kushandisa CRM software. 

Vatengesi zvikwata vanovimba neCRM kuronga ruzivo rwakanangana netarisiro nemikana. Vatungamiriri vanoshandisa zvakafanana, kuti vatarise zvakanyanya pamari uye pombi yekutengesa. Padivi rekushambadzira, CRM inobatsira pakuteedzera kushambadzira-inokodzera nongedzo nemikana. 

CRM yakakosha pakuvhara mukaha pakati pezvikwata zvekutengesa nekutengesa uye kuwana zvirinani kurongeka kwesangano.

CRM Mienzaniso

Kune mazana emhando dzakasiyana dzeCRM zvishandiso pamusika. Heano akati wandei ekumira:

  • Salesforce - Salesforce ndiye anotungamira mupi wemafu-based CRM software yemabhizinesi eese saizi. Kunyangwe CRM iri yekupa kwekutanga kweSalesforce, kambani yakawedzera mitsara yayo yechigadzirwa kusanganisira sevhisi, kushambadzira, uye mhinduro dzemabhizimusi. Naizvozvi 19% yakazara chikamu chemusika, Salesforce inotonga iyo CRM nzvimbo. Uye nechikonzero chakanaka - chikuva chinogara chiri pamusoro-chiyero pakati pevashandisi uye vaongorori nekuda kwesimba rayo regore, kunyanya munzvimbo yebhizinesi.

Salesforce

Salesforce CRM
  • Zvishoma Zvinogumbura CRM -Isinganyanye Kutsamwisa CRM yakagadzirirwa chaizvo mabhizinesi madiki anoda chishandiso chiri nyore pasina ese mabhero uye muridzo. Yakananga kune iyo pfungwa, uye unogona kuti, zvishoma kutsamwisa!

Saina Kuti Uwane Zvishoma Zvinotsamwisa CRM

Zvishoma Zvinogumbura CRM

Project Management

Project management (PMS) software inobvumira zvikwata kuti zvigadzirise kutaurirana, kutonga mafambiro ebasa, uye kuchengeta ma tabo pane zvazvino chirongwa cheprojekiti, zvese munzvimbo imwechete. 

Zvakajairika kuti vatengesi vashande munzvimbo dzinodyidzana dzinonyanya kuenderana neprojekti. Hazvinei nekutengesa kwako kurangwa, chishandiso chekutungamira chirongwa chakakosha kuti ugare wakarongeka uye nekutevera kufambira mberi kweprojekiti. 

Mhinduro zhinji muchikamu chino zvakare dzinokutendera iwe kuti ugadzire yakasarudzika workflows yemabasa ezuva nezuva / evhiki, zvichikubatsira iwe kuti ugare uchizvidavirira kune anouya mazuva ekupedzisira. Izvi zvinonyanya kubatsira kana timu yako ichishanda zvakazara kana zvishoma kure.

Project Management Software Mienzaniso

Manejimendi manejimendi yakazara vanhu, ine mhinduro zhinji pamatanho emitengo akasiyana. Mienzaniso inosanganisira:

  • Asana - Asana inogara iri pamusoro-yakatemerwa manejimendi purojekiti mhinduro kumabhizinesi eese saizi. Chishandiso chinopa akasiyana siyana manejimendi emabasa ayo anobvumira kubatana uye kugadzirisa. Asana inotsigira kugadzirwa kwechikwata uye basa remunhu, ichibvumira mushandisi kugadzirisa basa ravo kuyerera uye kubatsira kune zvirongwa zvechikwata. Vashandisi vanogona kunyange kuvaka mabasa avo mukarenda, zvichiita kuti zvive nyore kuona zvakafanira uye rinhi.

Edza Asana mahara

Asana Project Management
  • Wrick -Wrike chishandiso chekutonga purojekiti chakavakwa nebhizinesi-chikamu maficha emabhizinesi mune hyper-kukura modhi. Kunyangwe Wrike ichipa akawanda ebhizinesi-giredhi kubatanidzwa, mhinduro yacho inoshandawo zvizere kune yepakati-musika uye mabhizinesi madiki.

Tanga mahara paWike

Wrike Project Management

Muna 2016, kambani yakawedzera chigadzirwa chayo mutsetse kuti ubatanidze Wrike yeVashambadzi, chishandiso chakagadzirirwa kunyanya kuteedzera zvakajairika zvekushambadzira workflows. 

Wrike yeVashambadzi yakamisikidzwa zvakasarudzika kubatsira kushambadzira zvikwata kugara zvakarongeka uye kuita pazvirongwa zvakajairika senge kugadzirwa kwemukati, manejimendi manejimendi, uye kuenda-kumusika kushambadza. Chishandiso chinotopa mapurojekiti matemplate ekubatsira kuti utange.

Marketing Automation

Kushambadzira otomatiki software kunobatsira ekushambadzira zvikwata otomatiki kufambiswa kwemabasa kunoenderana nekutungamira chizvarwa, zvemagariro midhiya kutumira, uye email mabasa ekushambadzira. 

Kunze kwebhenefiti yakajeka-yekuchengetedza nguva inouya nerudzi urwu rwechishandiso, kushambadzira otomatiki software kunobatsirawo kugadzira mameseji akasarudzika pamatanho akasiyana pasina kudikanwa kwekuedza kwemaoko. Iyi mishandirapamwe inogona kumisikidzwa kuti irambe ichitenderedza nguva, kunyangwe iwe usipo kuti uvatarise.

Kushanda Kwekushambadzira Mienzaniso

Zvakajairika kushambadzira otomatiki maturusi kuti asanganiswe nehumwe matekinoroji mune imwe yese-inosanganisira chikuva. 

  • HubSpot - HubSpot inozivikanwa kuenda-kune yekukura chikuva chakanangana nekupa mabhizinesi nekutengesa, kushambadzira, uye maturusi evatengi evashandisi avanoda kuti vabudirire. HubSpot's Kushambadzira Hub ndiyo chikuva chinotungamira kushambadzira otomatiki kupa. Chishandiso chine hupamhi hwehunyanzvi hwakanangana ne mutungamiri wechizvarwa, email kushambadzira, uye analytics.

Tanga neHubSpot

HubSpot Kushambadzira Hub
  • Intuit Mailchimp -Chakatanga sebasa rekushambadzira email rakakura kuita Mailchimp inozivikanwa ese-mune-imwe yekushambadzira otomatiki chikuva kumabhizinesi madiki. 

Saina Kunyorera Mailchimp

Mailchimp Email Kushambadzira

Mailchimp inonyanya kufadza kumabhizinesi madiki nekuda kwezvirongwa zvayo zvemitengo.

Kune yemahara modhi inopa ese ekutanga ekushambadzira otomatiki mabasa kumabhizinesi mumatanho avo ekutanga. Mailchimp inotopa iyo yekubhadhara-se-iwe-enda chirongwa chezvikwata zvinoronga chete pakushandisa chishandiso pano-ne-apo.

Tsvaga Injini Yekushandisa Zvishandiso

Tsvaga injini optimization (SEO) software inogadzirwa kuti igonese mabhizinesi kuti avandudze organic tsvakiridzo yavo uye kuti awedzere kuwanikwa. 

Zvishandiso zveSEO zvinopa akasiyana siyana anobatsira maficha kubatsira vashambadzi kuitisa kiyi yekutsvaga, kuvaka backlinks, uye kuita ongororo yezviripo zvirimo padandemutande kuvandudza kukura kwedhijitari kwese. Mazhinji emhinduro idzi anewo akavakirwa-mukati analytics kugona kunobatsira vashandisi kuteedzera uye kuyera kukanganiswa kwezviito zvavo zveSEO.

Iyo inonyatso shambadzira kushambadzira inopa simba rako rekushambadzira timu kuti itore zvisarudzo nechivimbo. SeSEO, zvakakosha kwandiri kuti ndikwanise kuwana kiyi yekutsvaga yekushandisa senge Semrush, chinongedzo chekuvaka senge Ahrefs, uye analytics chishandiso senge Google Analytics or Adobe Analytics. Zvimwe zvese zvakanaka kuva nazvo, asi hazvidiwi.

Liam Barnes, Mukuru SEO Nyanzvi pa Directive

SEO Software Mienzaniso

Nhau dzakanaka. Iwe haufanire kunge uri nyanzvi yekuziva maitiro ekushandisa SEO software. 

Mazhinji SEO software mhinduro inonzwisisika uye nyore kushandisa, kunyangwe kune vanotanga. Kune rimwe divi, kune epamberi SEO zvishandiso kunze uko zvakare izvo zvinoda zvimwe zvehunyanzvi software kugona. Izvo zvese zvinoenderana nechinangwa chauri kutsvaga kuzadzikisa kuburikidza ne organic search!

  • Ahrefs - Ahrefs inopa yakazara suite yeSEO maturusi ane akasiyana siyana kugona kusanganisira kiyi yekutsvagisa, chinzvimbo kuteedzera, chinongedzo kuvaka, uye kuburitsa. Ichi chigadzirwa chese-mu-chimwe chakagadzirirwa kubatsira vashambadziri uye SEO nyanzvi dzezviitiko zvese zvezviitiko zvinowedzera yavo organic traffic masosi.

Tanga Yako Ahrefs Muedzo

Ahrefs SEO Platform

Ahrefs yakatanga senge yekutanga backlink chishandiso; zvisinei, zviyero zvakawedzerwa zvakaburitsa kambani semutambi mukuru munzvimbo yeSEO. Kana iwe uchida yakapusa pane-peji SEO chishandiso chinoita (chinenge) zvese, Ahrefs inogona kunge iri sarudzo yako.

  • KupopotaFrog's SEO Spider - KupopotaFrog iUK-based yekutsvaga yekushambadzira agency inozivikanwa yeayo SEO Spider chigadzirwa. Iyo SEO Spider inozivikanwa yewebhu crawler inoshandiswa kuitisa zvakadzama tekinoroji SEO odhita. Uchishandisa chishandiso, vatengesi vanowana zvakaputsika zvinongedzo, odhita redirects, kufumura zvakapetwa zvemukati, nezvimwe. Iyo SEO Spider mhinduro inoshanda yakanyanya kuita basa inoenderana zvakanyanya nehunyanzvi SEOs. Ichi chishandiso chinoshandiswa zvakanyanya musanganiswa neese-mu-imwe SEO chishandiso, senge Ahrefs. Kana iwe uri mutsva kudivi rehunyanzvi rezvinhu, KupopotaFrog kunopa yemahara vhezheni iyo ichiri neakakosha ekuongorora mashandiro

Dhawunirodha Kupopota Frog SEO Spider

Social Media Management

Social media management (SMM) maturusi anopa mashandiro anobvumira vashandisi kuronga mameseji, kuwana advanced user analytics, uye kutarisa marekodhi emhando…kudoma mashoma. 

Izvi zvinogona kunyanya kubatsira kune vamiririri kana makambani mahombe anomhanya akawanda masocial media profiles kamwechete. Zvinyorwa zvinogona kurongerwa kwemazuva kana mavhiki pamberi, zvichikupa kugona kushandisa yakawanda nguva pane yekugadzira zano pane kutsikisa yega yega posvo nemawoko.

Social Media Management Mienzaniso

Zvimwe zvekushandisa zvemagariro zvese zviri-mukati-zvine mabasa akasiyana siyana, nepo mamwe ari epuratifomu-akasarudzika kana akatarisana nechimwe chinhu chakadai, senge pasocial media kuongorora. Ngatitarisei pamimwe mienzaniso.

  • Kukura Kwemagariro - Yekutapira Zvemagariro ndeye ese-mu-imwe mashiripiti chishandiso chezvemagariro midhiya manejimendi. Mhinduro yacho inopa vashandisi sutu yakazara yezvinhu zvinosanganisira post automation, granular yekuita analytics, uye kuita kwekutaurisa.

Tanga Yemahara Yekutumbura Yemunhu Muedzo

Inotumbuka Yemagariro - Yemagariro Media Management

Humera Yemagariro inozivikanwa neayo mushandisi-inoshamwaridzika interface uye yepamberi yekubika kugona. Kana vezvenhau kushambadzira iri hukuru mari mutyairi webhizinesi rako, Humera hwakakodzera kukosha kwekudyara.

  • Hootsuite - Hootsuite inozivikanwa pasocial media manejimendi manejimendi akagadzirirwa vanhu uye mabhizinesi eese saizi. Icho chishandiso chinopa zvakajairika maficha senge post kuronga, pamwe nezvimwe zvakapfuura maficha senge seti inogoneka yemadhibhodhi, yemagariro kushambadzira manejimendi, uye bhizinesi ungwaru analytics.

Kumbira Demo reHootsuite

Hootsuite Yemagariro Media Management

Musiyano mukuru waHootsuite? Mutengo waro unodhura. Iko kune kunyange yemahara tier iyo inobvumidza kushomeka kuronga kugona. Kana timu yako ichida mhinduro inodhura-inoshanda iyo ichiri kushanda zvizere, Hootsuite sarudzo yakasimba.

Content Management System

A content management system (CMS) inopa kushanda kwekutonga, kuchengeta, uye kushambadza zvedhijitari. Izvi zvinosanganisira zvinyorwa, mifananidzo yakagadzirwa, vhidhiyo, odhiyo, uye zvimwe zvese zvemadhijitari zvinowedzera kune webhusaiti ruzivo. A CMS inokutendera kuti utore zvese izvi zvirimo usingade kugadzira kodhi nyowani kubva kutanga.

Kana timu yako yakanangana nekugadzira zvinyorwa zvitsva nguva dzose, saka mhinduro yeCMS inodikanwa. Mazhinji maturusi eCMS anopawo mamwe mabasa eSEO anoita kuti zvive nyore kugadzirisa zvemukati zvekutsvaga kwehupenyu - izvo zvinogona kubatsira kuti zviwanikwe. 

CMS Mienzaniso

Kusarudza iyo chaiyo CMS kune rako bhizinesi kunogona kunetsa nekuti chishandiso chinoda kusonamira kusanganisa pamwe newebsite yako zvivakwa zviripo. Neraki, yakawanda yemukati manejimendi mhinduro inogadzirirwa kuita izvo chaizvo. Pazasi, iwe unowana mbiri dzakakurumbira sarudzo:

  • HubSpot CMS Hub - Sezvambotaurwa, HubSpot ndiye anotungamira wesoftware yekushambadzira, kutengesa, uye zvikwata zvevashandi. HubSpot's CMS yekupa ndiyo yakakurumbira sarudzo kune mazhinji ezvinyorwa zvekushambadzira zvikwata. Zvinonyanya kuzivikanwa zvinosanganisira zvemukati kunyora, akapfuma chinyorwa edhita, uye akasimba ekuzivisa madhibhodhi.

Kumbira HubSpot CMS Demo

HubSpot CMS

Sezvo chikuva cheHubSpot chichiuya nemimwe yakavakirwa-mhinduro seCRM uye yekushambadzira otomatiki, iyi sarudzo yakanakisa yevatengesi vanoda zvese-mu-chimwe chigadzirwa. Pamusoro pezvo, iyo HubSpot CMS inokutendera iwe sanganisa uye uenzane maficha. Kana iwe uchida kubata yako blog pane imwe chikuva, asi zvakadaro shandisa HubSpot's CMS yemapeji ako ekumhara webhusaiti, unogona.

  • WordPress - WordPress yakavhurika-sosi yemukati manejimendi manejimendi. Iyo software inoshanda nenzira inobvumidza vashandisi kuisa akasiyana plugins uye matemplate ekugadzirisa mashandiro uye kutaridzika kwewebhusaiti yavo.

Tanga iyo WordPress Siti

WordPress CMS

WordPress ndeimwe yekare uye inonyanya kushandiswa-zvishandiso zveCMS pamusika. Nezvo zvataurwa, zvakare chishandiso chekuzvibata, zvinoreva kuti iwe uchiri kuda kutsvaga webhu inomiririra mupi uye gadzira yetsika kodhi kuitira kuti ishande. 

Kune mutengesi we tech-savvy uyo anoda mikana isingaperi yekugadzirisa, WordPress ichava shamwari yako yepamwoyo. 

Ita Iro Rako

Izvo zvakakosha kuti uzive kuti iyi rondedzero haina kana padhuze nekuzara. 

Kana iwe uri jack wezvese zvigadzirwa, iwe unogona kushandisa ese aya ma software zvishandiso uyezve mamwe; unogona kunge uine maturusi akasiyana anoshanda zvirinani kune zvinangwa zvako. Kana basa rako rakanangiswa pane yakasarudzika-yakanangana nebasa, senge kushambadzira kwedhijitari, zvinokwanisika kuti yako yekushambadzira staki inotaridzika kunge yakaonda. 

Chinhu chikuru nezve tech stack ndeyekuti iwe une simba rekuzviita rako. Uine matipi aya mupfungwa, unogona kutsanangura zvishoma maturusi akakosha anoita kuti timu yako yekutengesa ibudirire zvakanyanya.

Kushambadzira software kune simba chete semunhu arikuishandisa. Tsvaga sei iyo Directive timu inogona kubatsira bhizinesi rako wedzera kupfuura yako tech teki kuti uburitse zvakakomba zvekutsvaga kwekutsvaga.

Izabelle Hundrev

Izabelle Hundrev ndeyeChicago-yakavakirwa zvemukati munyori kuDirective. Anoda kuverenga nekunyora kweupenyu hwese, akapedza degree nehunyanzvi kubva kuYunivhesiti yeMissouri muna 2017. Mushure mekupedza kudzidza, Izabelle akatanga basa mukutengesa kweB2B uko kwaakasarudzika mukusimudzira bhizinesi. Mushure memazana mashanu emakore mukutengesa, akadzokera kumidzi yake yekunyora uye akaita shanduko yebasa mukushambadzira zvemukati.

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