Peji Rako Rokuzvinyora Rinoita Sezvizvi?

Usabvisa

Ini ndakanyoresa kune yakasarudzika yakaoma nhanho mushandirapamwe kubva kukambani ine yekumanikidza kupihwa. Iwo maemail aive akajeka zvinyorwa asi aive neakakura marefu kopi. Pese pandinotora chiito pane yavo saiti, ini ndaive nezvakasiyana zvemukati zvinoenderana nebasa rangu (kana kusaita basa). Nhasi ndagamuchira email yakanyora-nyorwa asi ndafunga kurega kupihwa uye kusazvinyora kubva kumaemail.

Heano maitiro avakaonekana.

Bvisa peji rekumhara

Ouch! Uyu ndiwo meseji iri shure kweizvi, "warega kutamba saka tava kuenda kune unotevera sucker ... tione ya!"

Chete pasina "ona ya!".

Zvitatu Zvikamu Zve Yako Unsubscribe Landing Peji:

  • Role-Inobva Kunyoreswa - Govera musoro wenyaya-usingazvinyore panzvimbo peatenzi kuzvinyoresa. Zvinogona kuve zvakapusa sekuti, "Wazvinyora kubva kumushandirapamwe weemail, heino mimwe misoro yaungafarire:" nechipo chekusarudza-kupinda kune vamwe. Iwe unogona kutomboedza kusungira kukurudzira kune iyo.
  • Zvikonzero zvekusabvisa - Bvunza Nei! Nei vakazvinyora? Aive akawandisa maemail? Hazvina kukwana? Handidi? Hapana email mushandirapamwe wakakwana, sei usiri kubvunza kuti ungaite sei zvirinani? Vongai nekutora chikamu uye kukumbira ruregerero kana vakasarudza chikonzero chinoti, "iwe unoyamwa!".
  • Zvimwe Zvipo - Shandisa ese iwo peji real estate kune zvimwe zvinopihwa! Usakanda peji hombe chena isina chinhu kumunhu uyu! Ivo vaive varipo nechido uye chinangwa pane imwe nguva kana imwe (pavakanyorera). Wadii kuratidza zvigadzirwa zvako zvazvino, masevhisi, whitepaper, nezvimwe? Ko zvakadii pasocial profiles zvekutevera?

Pandakashandira ExactTarget, ini ndakaisa iyi generic muenzaniso system-yakafara (uye kushambadzira kwakaita kopi uye dhizaini). Iyo peji ine yekutenda, blurb nezve ExactTarget, Yakasarudzika Demo yekubatanidza, pamwe nehukama kune iyo yese saiti yavo!

Chaizvoizvo Target Unsubscribe Peji

Dzimwe nguva kutengesa kunotanga kana mutengi kana tarisiro ari kufamba achibuda pamusuwo. Iwe une mukana wekuita unogara uripo, usarasikirwa neiyo isina peji peji!

5 Comments

  1. 1

    I wonder how my aging (but web-capable) grandparents might interpret “removed” (assuming they could figure out how to unsubscribe from chinhu. Removed from the Internet? Removed from their high speed connection? Removed from their home? I can just picture their desperate pleas for help….

  2. 3

    Douglas, this is a good tip. My unsubscribe isn’t that bad by all means, but it’s not dazzling either. I ask why they unsubscribed and thank them for reading.

    But I think it’s a good idea to revisit the page to see what they see and make sure it’s the message you want to leave them with.

  3. 4

    I guess a “prettier goodbye page” is OK. But I have a hunch it’s pointless unless you are reminding the user about the information they are unsubscribing from.

    Usually, if someone bothers to hit the unsubscribe link, it’s a done deal.

    As far as a dialog that asks why the user is unsubscribing, I’d like to see some concrete stats about whether the user fills out the form and what they say.

    Personally, when a “Why are you leaving” box or page loads after I’ve confirmed my wishes … I don’t even wait for the page to load before I hit the browser’s close button.

    • 5

      Mhoro Chris,

      I agree that the unsubscribe is probably a done deal – my point is that you can continue to try and build a relationship with the person as well as provide them with alternative products or services.

      In fact, I think a great way to handle a page like this is to monitor your analytics package and see how many folks are interacting AFTER the unsubscribe!

      Ndatenda!
      Doug

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