Ecommerce uye RetailEmail Marketing & AutomationKushambadzira InfographicsSocial Media & Influencer Kushambadzira

The Online Shopping Behaviour of Men vs. Women

Tsika dzekutenga pamhepo dzinosiyana zvakanyanya pakati pevakadzi nevarume, zvichiratidza mutsauko wezvakakosha, maitiro ekuita sarudzo, uye mhinduro kumazano ekushambadzira. Kusiyana uku kunopa ruzivo rwakakosha kumabhizinesi ane chinangwa chekusimudzira e-commerce mapuratifomu uye mishandirapamwe yekushambadzira.

Varume vs. Vakadzi: Evolutionary Roles

Musiyano wemaitiro ekutenga online pakati pevarume nevakadzi haungori ratidziro yetsika dzemazuva ano asiwo humbowo hwekusimba kwemabasa edu ekushanduka kwemazana emakore. Kubva kare, mabasa akasiyana emagariro anoitwa nevarume nevakadzi akaumbwa nekudyidzana kwakaoma kwezvakatipoteredza, zvipenyu, uye tsika.

Kunyange mabasa aya akashanduka, achichinjika kumamiriro ekunze uye zvimiro zvemagariro, anoramba achisiya chiratidzo chisingadzimiki pamaitiro, kusanganisira zviitiko zvemazuva ano sekutenga online. Kunzwisisa iyi shanduko yekumashure kwakakosha kuti unzwisise mutsauko wekuti varume nevakadzi vanosvika sei e-commerce uye kuti misiyano iyi inogona kukwidziridzwa sei mukutengesa nekutengesa marongero.

Men

  • Sarudzo yakatwasuka yekutenga chiitiko. Varume vanowanzotenga kana kudiwa kuri nekukurumidza uye vanomira kutenga kana vangowana chigadzirwa chinoshanda.
  • Funga zvakanyanya mukutenga kwavo sarudzo, vasingafarire zvideredzwa kana zvibvumirano, uye vanosarudza kutsvaga zvigadzirwa usati watenga. Vanowanzoshandisa mari pavari.
  • Varume vanonyanya kuda kutenga zvemagetsi, chikafu, zvinwiwa, uye zvedhijitari kuburikidza nenharembozha.

Women

  • Wona chiitiko chekutenga online senzira yekudyidzana uye yakazara. Vakadzi vanowanzotenga zvichienderana nezvido zvemangwana uye vanosarudza, vachiona kuti chigadzirwa chinoenderana nezvose zvavanoda.
  • Vanonyanya kugamuchira maemail ekushambadzira, makuponi, kutengesa, uye maonero evamwe vanhu. Vanotenga zvinhu vasingafungidziri uye vanowanzotengera vamwe zvipo.
  • Chikamu chepamusoro chevakadzi vanotenga vachishandisa malaptop.

Vese varume nevakadzi vane hanya nekuwana mutengo wakanakisa, asi izvi zvinonyanya kutaurwa pakati pevakadzi. Vakadzi zvakare vane mukana wekushandisa makuponi uye kupindura kune kushambadzirwa kwekutengesa.

Varume vs. Vakadzi Personalization uye Segmentation Mazano

Men

  • Tarisa paKushanda uye Kubudirira: Varume vanokoshesa kutsanangurwa kwechigadzirwa kwakadzama uye kuenzanisa kwezvinhu. Chiitiko chekutenga chinoshanda, chakatwasuka ndicho chakakosha.
  • Wedzera Tekinoroji uye Nharembozha Platform: Sezvo varume vachinyanya kutenga zvemagetsi uye zvedhijitari panharembozha, gadzirisa nharembozha yako uye tarisa zvigadzirwa izvi.
  • Shandisa Logical Marketing Nzira: Varume vanopindura zvirinani kune inoshanda, yechokwadi-yakavakirwa kushambadzira iyo inosimudzira zvigadzirwa zvechigadzirwa uye mabhenefiti.

Women

  • Bata kuburikidza neSocial Media uye Email Kushambadzira: Shandisa mapuratifomu uko vakadzi vanogona kuita uye kugamuchira kushambadzira, senge social media uye email.
  • Ipa Ruzivo Rwakakwana uye Ongororo: Ipa tsananguro yezvigadzirwa, ongororo yevatengi, uye zvemhando yepamusoro zvinoonekwa.
  • Simbisa Discounts uye Zvibvumirano: Simbisa kutengesa, kuderedzwa, uye kunze-kwe-mwaka kutengesa kukwezva vatengesi vechikadzi.

Kunzwisisa maitiro ekutenga echikadzi nevarume anogona kusimudzira zvakanyanya mashandisiro anoita mabhizinesi kuvapo kwavo online uye nzira dzekushambadzira. Nekugadzirisa zviitiko uye kutaurirana kune izvi zvakasiyana zvaunofarira, makambani anogona kuzadzisa zvirinani zvinodiwa zvevakasiyana-siyana vatengi, zvichikonzera kuwedzera kugutsikana uye kutengesa.

varume vs vakadzi online kutenga tsika
Source: Ecommerce Mapuratifomu

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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