Ongororo & KuedzwaContent MarketingKushambadzira & Kutengesa Mavhidhiyo

Matanho Anooneka: Mavhidhiyo uye Akawana Midhiya

Matanho Anooneka inopa masangano nemhando huru nemukana wekugovera zvirimo kune vataridzi vakakodzera. Chikuva chavo chinosvika pamusoro pe380 miriyoni vanoona vhidhiyo mwedzi wega wega. Parizvino, vakayera 3 matiriyoni evhidhiyo maonero, anopfuura mamirioni mazana mashanu emavhidhiyo, uye anopfuura zviuru gumi ekushambadzira mavhidhiyo ekushambadzira.

Anooneka Matanho anoendesa yakaringana sarudzo-yakavakirwa vhidhiyo ad kumunhu akakodzera panguva chaiyo pane iye muparidzi chaiye, achibatsira vashambadziri vemhando kurwisa kupatsanurwa kwenhau uku vachigadziridza kuti vaonekwe vanowana.

Matanho Anooneka yakanyatso gadzira metrics inogoneka iyo yakatenderwa neMedia Rating Council, iro indasitiri boka rinoongorora uye rinobvumidza midhiya kuyerwa masevhisi:

  • True Reach™: Yekutanga pasirese MRC-yakatenderwa kuita metric yeyakabhadharwa, yevaridzi, uye yakawana midhiya.
  • Chikamu cheSarudzo™: Yekutanga-ye-yayo-yemhando metric yekuyera yakaringana brand performance mune sarudzo-yakavakirwa vhidhiyo.
  • Vhidhiyo Engagement: Metric yekuita inoratidza kuti vanhu vanodyidzana sei nemhando yemavhidhiyo emukati.

Matanho Anooneka inobata mishandirapamwe yemavhidhiyo evashambadziri vane mukurumbira pasi rose, vakaita seP&G, Ford, Microsoft, uye Unilever, pamwe nevezvenhau seStarcom MediaVest, Mindshare, uye Omnicom, Matanho Anooneka ane chinzvimbo chimwe chete muindasitiri yemavhidhiyo.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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