Content MarketingSocial Media & Influencer Kushambadzira

Kumbundira Webhu 2.0 muBhizinesi: Rwendo Rwega muDigital Revolution

Senyanzvi yakadyara zvakanyanya munyika ine simba yekutengesa nekushambadzira, ini nguva pfupi yadarika ndakava nemukana wekutaura pane imwe nyaya inoshandura indasitiri yedu: Webhu 2.0. Kunyangwe ichizivikanwa kune vakawanda, pfungwa iyi ichiri yakabata mukana usingabatike wemabhizinesi. Heino diki mumharidzo yangu, ichiratidza simba rekushandura reWebhu 2.0 munzvimbo yebhizinesi.

Rwendo rwangu neWebhu 2.0 rwakatanga nekunzwisisa midzi yaro. Kubva static HTML mapeji uye zvipimo zveyakaderera bandwidth uye inononoka hardware, kusvika pakuuya kweemail, maforamu, uye masisitimu ekutaura, iyo digital landscape yakaramba ichishanduka. Kumwe kusvetuka kwakakosha kwaive kuiswa kwe PageRank neGoogle, iyo yakaunza maonero matsva kumajini ekutsvaga uye yakakosheswa mitsva yekutsvaga zvichienderana nemukurumbira uye kukosha kwayo.

Chii chinonzi Web 2.0?

Webhu 2.0 chizvarwa chechipiri cheWorld Wide Web (WWW), inoratidzirwa neshanduko kubva pamapeji ewebhu akamira kuenda kune inosimba uye inopindirana yewebhu ruzivo. Iyi shanduko yakaratidza shanduko yakakosha mumagadzirirwo emukati, kugovaniswa, uye kushandiswa online. Zvinhu zvakakosha zveWebhu 2.0 zvinosanganisira:

  1. Mushandisi-Yakagadzirwa Zvemukati (UGC): Webhu 2.0 mapuratifomu anobvumira vashandisi kugadzira uye kugovera zvinyorwa zviri nyore, zvichiita kuti pave newebhu inobatanidzwa. Izvi zvinoonekwa mumabloggi, wikis, uye masocial media mapuratifomu apo vashandisi vari vese vatengi uye vanogadzira zvemukati.
  2. Social Networking: Kusimuka kwemasocial network chiratidzo cheWebhu 2.0. Mapuratifomu akaita seFacebook, Twitter, uye LinkedIn anoita kuti vashandisi vabatane, vabatane, uye vagovane ruzivo munguva chaiyo.
  3. Kudyidzana: Kusiyana nemapeji akamira ewebhu yekutanga, Webhu 2.0 masaiti anodyidzana, achipa vashandisi chiitiko chinonakidza. Izvi zvinosanganisira kutaura pamusoro pezvinyorwa, kufarira kana kuyera zvemukati, uye kutora chikamu mumaforamu nenhaurirano.
  4. Rich Internet Applications (RIAs): Webhu 2.0 inozivikanwa nekushandisa matekinoroji epamberi senge AJAX (Asynchronous JavaScript neXML) inobvumira mamwe maapplication uye anopindirana ewebhu. Izvi zvinoita kuti mawebhusaiti anzwe senge desktop application.
  5. Cloud Computing: Kukura kwemasevhisi emakore, uko vashandisi vanogona kuwana maapplication uye data pamusoro peinternet, chikamu cheiyo Web 2.0 era. Izvi zvinosanganisira masevhisi akaita seGoogle Drive neDropbox, ayo anogonesa kuchengetedza pamhepo uye kuwana data kubva kune chero mudziyo wakabatana neinternet.
  6. Folksonomy: Kusiyana nemaitiro echinyakare ekukamuranisa, Webhu 2.0 inoratidzira-inotyairwa nemakagi uye kupatsanurwa kweruzivo, inowanzoonekwa mumabhukimaki emagariro uye masocial media mapuratifomu.
  7. Syndication uye Aggregation: Tekinoroji seRSS feeds inobvumira vashandisi kunyoresa zviri nyore uye kuunganidza zvigadziriso kubva kune akawanda mawebhu masosi, zvichifambisa kuyerera kweruzivo painternet.

Webhu 2.0 inomiririra internet inodyidzana, yekudyidzana, uye inodyidzana, ichiisa nhanho yekuenderera mberi kwekushanduka kwezviitiko zvedhijitari uye kubuda kweWeb 3.0 matekinoroji.

Iwo Mechanics: Kuita Zvemukati Zvishandire Iwe

Mumoyo weWebhu 2.0 mune zvemukati optimization. Ndakanyura mune intricacies ye permalinks, post slugs, anchor zvinyorwa, uye misoro - yakanangana nekusimudzira kuoneka kweinjini yekutsvaga. Kugadzira zvemukati, kuchengetedza kutsva kwayo kuburikidza nepings uye sitemaps, uye kubatanidza kuburikidza nemablogrolls uye trackbacks aive akakosha ehurukuro, achisimbisa kuti zvinhu izvi zvinoumba sei iyo blogosphere.

Iyo "Nei" yeWebhu 2.0 yeBhizinesi

Mubvunzo unowanzo kuoneka ndewekuti: Sei mabhizinesi achifanira kutarisira nezveWebhu 2.0? Mhinduro iri muzvikamu zvakawanda - kubva pakugadzira webhusaiti sebhurocha redhijitari kusvika pakumbundira mabloggi ehutungamiriri hwepfungwa uye. SEO. Networking, social bookmarking, micro-blogging, uye wikis imwe neimwe inoita basa rakakosha mukubatana nevanhu, kuronga ruzivo, uye kugovana hunyanzvi. Zvishandiso izvi zvinopa mhinduro dzakaderera dzehukama neveruzhinji, nyore kushandisa, uye kusangana nezvinogara zvichikura zvinotarisirwa zvedhijitari.

Kuita Zvakanaka: Zvangu Zvekutora Pachangu

Mune ruzivo rwangu, kubudirira kweWebhu 2.0 kubatanidzwa kunosanganisira pachena, kuwirirana, uye chido. Haisi yekungova newebhusaiti; ndezvekuita kuti ive chiratidzo chechokwadi chemhando yako. Nguva dzose, ine shungu yekugadzira zvemukati, kutora chikamu munharaunda yedhijitari, uye nzira yakarongeka pakati pemapuratifomu akasiyana epamhepo akakosha. Zvikuru, kuyera maitiro kuburikidza neanalytics kiyi yekunzwisisa kushanda kwemaitiro ako.

Zvandinofarira: Zvishandiso uye Zvishandiso

Ndakagovera zvandinoda muWebhu 2.0 zvishandiso, zvichitora zvikamu zvakasiyana-siyana sekutsvaga injini optimization, copywriting, social networking, social bookmarking, micro-blogging, zvinyorwa zvevhidhiyo, uye mapuratifomu ekubloga. Imwe neimwe sosi inopa yakasarudzika mabhenefiti uye inogona kugadzirwa kuti isangane nezvinodiwa zvebhizinesi.

Mhedziso uye Kupfuurira Kukurukurirana

Sezvandaipedzisa mharidzo yangu, ndakavhura pasi kuti ndibvunze mibvunzo, ndichida zvikuru kupinda mune dzimwe kurukurirano. Rwendo neWebhu 2.0 rwuri kuenderera mberi, uye senyanzvi yakazvipira kushandisa maturusi aya ekukura kwebhizinesi, ndinogara ndichida kuongorora mikana mitsva uye kugovana ruzivo nevezera uye vatengi.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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