Chii chinonzi Backlinking? Maitiro Ekugadzira Hunhu Backlinks Pasina Kuisa Yako Domain Panjodzi

Chii chinonzi Backlinking Strategy?

Ndikanzwa munhu achitaura shoko Backlink sechikamu cheyese yedhijitari yekushambadzira zano, ini ndinowanzo gumbuka. Ini ndichatsanangura chikonzero nei kuburikidza neichi chinyorwa asi ndoda kutanga neimwe nhoroondo.

Pane imwe nguva, injini dzekutsvaga dzaimbove dhairekitori dzakakura dzakavakwa uye dzakarongedzerwa zvakanyanya sedhairekitori. Google's Pagerank Algorithm yakashandura mamiriro ekutsvaga nekuti yakashandisa zvinongedzo kune peji rekuenda sehuremu hwekukosha.

A common link (anchor tag) inoita seizvi:

Martech Zone

Sezvo injini dzekutsvaga dzaifamba-famba pawebhu uye dzichitora nzvimbo dzaaienda, dzakaisa mibairo yeinjini yekutsvaga zvichienderana nekuti mangani malink ainongedzera kwainosvika, kuti mazwi makuru kana mitsara yaive yei yakashandiswa pazvinyorwa zveanchor, zvakachata nezviri mukati peji rekwaienda. .

Chii chinonzi Backlink?

Anouya hyperlink kubva kune imwe duraini kana subdomain kune yako domain kana kune yakatarwa kero yewebhu.

Sei Backlinks Matter

Maererano ne Peji Yekutanga Sage, heino maavhareji eCTR nechinzvimbo pane peji rekutsvaga injini (SERP):

serp tinya kuburikidza nechiyero nechinzvimbo

Ngatipei muenzaniso. Saiti A uye Saiti B ese ari kukwikwidza kutsvaga injini chinzvimbo. Dai Saiti A yaive ne100 zvinongedzo zvinonongedza kwairi neiyo keyword mune backlink anchor zvinyorwa, uye Saiti B yaive ne50 zvinongedzo zvinonongedza kwairi, Saiti A yaizokwirisa.

Injini dzekutsvaga dzakakosha kune chero nzira yekutora yekambani. Vashandisi veinjini yekutsvaga vari kushandisa mazwi akakosha uye mitsara inoratidza chinangwa chavo chekutsvaga kutenga kana mhinduro… uye chinzvimbo chako chine simba rinoshamisa pakudzvanya-kuburikidza nemitengo (CTR) yevashandisi veinjini yekutsvaga.

Sezvo iyo indasitiri yakacherekedza yakanyanya kutendeuka mitengo yevashandisi vekutsvaga ... uye kusununguka kwakatevera kwekugadzira backlinks, unogona kungofungidzira zvakazoitika. Indasitiri yemadhora mabhiriyoni mashanu yakaputika uye zvisingaverengeki SEO masangano akavhura chitoro. Mawebhusaiti epamhepo akaongorora zvinongedzo akatanga kukora madomasi, achipa nyanzvi dzekutsvaga injini kiyi yekuona nzvimbo dzakakwana dzemalink kuti vawane vatengi vavo chinzvimbo chiri nani.

Nekuda kweizvozvo, makambani akabatanidzwa nzira dzekuvaka-link kugadzira backlinks uye kutyaira kumusoro kwavo. Backlinking yakava mutambo weropa uye kunyatsoita kwekutsvaga kwekutsvaga kwekutsvaga kwakadonha sezvo makambani akangobhadhara backlinks. Mamwe makambani eSEO akagadzira zvitsva batanidza mapurazi pasina kukosha zvachose asi kuisa backlinks kune vatengi vavo.

Google Algorithms uye Backlinks Advanced

Iyo nyundo yakadonha apo Google yakaburitsa algorithm mushure mealgorithm yekukanganisa mutambo wezvimiro nebacklink kugadzirwa. Nekufamba kwenguva, Google yakatokwanisa kuona makambani ane zvakanyanya backlink abuse uye akaaviga mumajini ekutsvaga. Mumwe muenzaniso wakashambadzirwa zvikuru waiva JC Penney, uyo akanga ahaya SEO agency yaiva kugadzira backlinks kuvaka chinzvimbo chayo. Paive nezviuru zvevamwe vakazviita uye havana kubatwa, zvakadaro.

Google iri muhondo inoenderera mberi ichipokana nehurongwa huri kuwanikwa nehunyanzvi kuitira kuti huve nehuchokwadi hwemhinduro dzeinjini yekutsvaga. Backlinks ikozvino yakayerwa zvichienderana nekukoshera kwesaiti, mamiriro ekuenda, uye iyo yese domain quality mukuwedzera kune keyword musanganiswa. Pamusoro pezvo, kana wakapinda muGoogle, mibairo yako yeinjini yekutsvaga inoenderana nenzvimbo uye maitiro akananga kunhoroondo yako yekubhurawuza.

Nhasi, kugadzira toni ye shady links pamasaiti asina mvumo ikozvino kukanganisa nzvimbo yako pane kuibatsira. Nehurombo, kuchine Kutsvaga Engine Optimization nyanzvi uye maAgency anotarisa pane backlinks semushonga wekuwana yakagadziridzwa chinzvimbo. Mwedzi mishoma yapfuura, ndakaita ongororo yebacklink yemutengi webasa repamba ainetsekana kuita chinzvimbo… uye akawana toni yehupfu backlinks. Mushure kugadzira diavow faira uye kuriisa kuGoogle, takatanga kuona kuvandudzwa kunoshamisa mune yavo yese organic chinzvimbo uye yakabatana traffic.

Nhasi, backlinking inoda kunyatsotsvagisa uye kushanda nesimba kuti uve nechokwadi chekuti uri kugadzira backlink inozobatsira uye kwete kukuvadza chiratidzo chako chekutsvaga kwekutsvaga. Izvi animation kubva ku216digital inoratidza zano iroro:

mufananidzo

Haasi ese Backlinks Akagadzirwa Akaenzana

Backlinks inogona kunge iine zita rakasiyana (chigadzirwa, chigadzirwa, kana munhu), nzvimbo, uye kiyi izwi rakabatana navo (kana musanganiswa waro). Iyo dura rinobatanidza rinogona zvakare kuve nerevo kuzita, nzvimbo, kana kiyi. Kana iwe uri kambani yakavakirwa muguta uye ichinyatsozivikanwa mukati meguta iro (ine backlinks), unogona chinzvimbo chepamusoro muguta iro asi kwete vamwe. Kana saiti yako inoenderana nezita remhando, hongu, iwe unonyanya kuenda kumusoro pamazwi akakosha akasanganiswa neiyo brand.

Kana isu tichiongorora masosi ekutsvaga uye mazwi akakosha anoenderana nevatengi vedu, isu tinowanzo tarisa chero musanganiswa-wezwi musanganiswa uye tinotarisa pamisoro nenzvimbo kuti tione kuti vatengi vedu vari kukura sei pamberi pekutsvaga kwavo. Muchokwadi, hazvingasviki kufunga kuti maalgorithms ekutsvagisa masosi asina nzvimbo kana marangi… asi nekuti madomeni akasunganidzwa kwavari ane kukosha nemvumo kune mamwe mabhenji kana nzvimbo.

Citations: Beyond the Backlink

Icho chinotofanira kunge chiri chemuviri backlink zvekare? Citations vari kukwira muhuremu hwavo mune yekutsvaga injini algorithms. A citation kutaurwa kweizwi rakasiyana mukati mechinyorwa kana kunyange mukati memufananidzo kana vhidhiyo. Chirevo chinoreva munhu, nzvimbo, kana chinhu. Kana Martech Zone inotaurwa pane imwe domain isina chinongedzo, asi mamiriro acho ari kushambadzira, nei injini yekutsvaga isingayere kutaurwa uye kuwedzera chinzvimbo chezvinyorwa pano? Chokwadi vaizodaro.

Kune zvakare mamiriro ezvinyorwa zviri padyo neiyo link. Iyo domain inonongedza kune yako domain kana webhu kero ine hukama nemusoro wenyaya wauri kuda kumiririra? Iro peji rine backlink iro rinongedza kune yako domain kana webhu kero ine chekuita nemusoro wenyaya? Kuti uongorore izvi, injini dzekutsvaga dzinofanirwa kutarisa kupfuura zvinyorwa muzvinyorwa zveanchor uye kuongorora zvose zviri papeji uye simba reimba.

Ini ndinotenda algorithms ari kushandisa iri zano.

Munyori: Rufu kana Kuberekwazve

Makore mashoma apfuura, Google yakaburitsa markup iyo yakabvumira vanyori kuti vasunge masayiti avakanyora paari uye izvo zvavakaburitsa kuzita ravo uye nhoroondo yemagariro. Uku kwaive kufambira mberi kunokatyamadza nekuti waigona kuvaka nhoroondo yemunyori uye kuyera masimba avo pane chaiwo misoro. Kudzokorora gumi rangu rekunyora nezvekushambadzira, semuenzaniso, hazvigoneke.

Nepo vanhu vazhinji vachitenda kuti Google yakauraya kunyora, ini ndinotenda ivo vakauraya chete markup. Ini ndinofunga pane mukana wakanaka kwazvo wekuti Google yakango shandura maalgorithms ayo ekuziva vanyori vasina markup.

Iyo Era yeKubatanidza Kuwana

Kuti ndive akatendeseka, ndakafara kupera kwekubhadhara-kutamba-nguva apo makambani ane homwe dzakadzika akahaya masangano eSEO ane zviwanikwa zvakawanda zvekugadzira backlinks. Tichiri kushanda nesimba kugadzira mawebhusaiti makuru uye zvinoshamisa zvemukati, takatarisa sezvo masanjiro edu achidonha nekufamba kwenguva uye takarasikirwa nechikamu chakakosha chetraffic yedu.

Zvemukati-zvemukati zvemukati, kutaura spamming, uye meta keywords haasisiri anoshanda SEO Maitiro - uye nechikonzero chakanaka. Sezvo injini dzekutsvaga algorithms dzichiwedzera kuwedzera, zviri nyore kuona (uye kusakura) zvirongwa zvekubatanidza zveunyengeri.

Ini ndinoramba ndichiudza vanhu kuti SEO yaimbova dambudziko remasvomhu, asi ikozvino yadzoserwa kune dambudziko revanhu. Kunyange paine mamwe mazano ekutanga ekuona kuti saiti yako ine hushamwari injini yekutsvaga, chokwadi ndechekuti yakakura yemukati inomira zvakanaka (kunze kwekuvharira kutsvaga injini). Hukuru hwemukati hunowanikwa uye nekugovaniswa munharaunda, uye zvino kutaurwa uye kubatanidzwa kune akakodzera masaiti. Uye ndiyo backlink magic!

Backlinking Strategies Nhasi

Nhasi maitiro ekudzokera shure anotaridzika asina kufanana neaya makore gumi apfuura. Kuti tiwane backlinks, isu wana ivo nhasi nemaitiro akatariswa zvakanyanya vachishandisa anotevera matanho:

  1. Domain Authority -Kushandisa mapuratifomu senge Semrush, tinokwanisa kuona mazwi akakosha uye kuwana runyoro rwenzvimbo dzekuenda dzinenge dzakakodzera uye nhanho zvakanaka. Izvi zvinonyanya kunzi domain domain.
  2. Native Content - Isu tinogadzira zvinoshamisa, zvakanyatso tsvagurudzwa zvemukati, zvinosanganisira infographics, yekutanga tsvagiridzo, uye/kana zvakanyorwa zvakanaka zvinyorwa zvenzvimbo yekuenda zvinosanganisira backlinks kune yedu saiti.
  3. Outreach - Isu tinobatanidza hurongwa hwehukama hweveruzhinji kuti tisvike kune izvo zvinyorwa uye isu tinosimudzira zvirimo zvedu kana kukumbira kuendesa chinyorwa kune yavo saiti. Isu tiri pachena pamusoro pekurudziro yedu mukuita izvi uye vashoma zvinyorwa vanoramba backlink pavanoona kunaka kwechinyorwa kana infographic yatinopa.

Backlinking ichiri zano raunogona outsource. Kune akanyatso hunyanzvi ekuvaka masevhisi ane akasimba maitiro uye emhando yekutonga kwakatenderedza maitiro avo ekufambisa uye mazano.

Kubhadharira backlink kutyora kweMitemo yeSevhisi yeGoogle uye haufanirwe kuisa domain yako panjodzi nekubhadhara backlink (kana kubhadharwa kuti uise backlink). Nekudaro, kubhadhara kune zvemukati uye masevhisi ekufambisa kukumbira backlink hakusi kutyora.

Outsourced Link Building Services

Imwe femu yandakanakidzwa nayo ndeye Stan Ventures. Mitengo yavo inosiyana zvichienderana nemhando yedomasi, chinyorwa, uye nhamba inosanganisirwa yemalink aunoda kuwana. Iwe unogona kukumbira nzvimbo yekuenda. Heino mhedziso yevhidhiyo:

Stan Ventures inopa marudzi matatu ezvirongwa zvingafarirwa nekambani yako. Vanopawo white label inotungamirirwa SEO service zvakare.

Link Building Services Blogger Outreach Services Yakagadziriswa SEO Services

Iyi infographic kubva ku PaBlast Blog inzira yakagadziridzwa uye yakakwana yemaitiro ekuvaka emhando yepamusoro zvinongedzo zvesaiti yako.

Link Kuvaka Infographic 1 yakayerwa

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