Chii chinonzi Digital Asset Management (DAM) Platform?

Chii chinonzi DAM? Chii chinonzi Digital Asset Managment?

Dhijitari asset manejimendi (DAM) ine mabasa ekutonga uye sarudzo dzakatenderedza kupinza, chirevo, kurongedza, kuchengetedza, kudzoreredza, uye kugovera midziyo yedhijitari. Mapikicha edhijitari, mifananidzo, mavhidhiyo, uye mimhanzi inoenzanisira nzvimbo dzakanangwa dze nhepfenyuro yehupfumi (chikamu chidiki cheDAM).

Chii chinonzi Digital Asset Management?

Digital asset management DAM itsika yekutonga, kuronga, uye kugovera midhiya mafaera. DAM software inogonesa mhando kugadzira raibhurari yemifananidzo, mavhidhiyo, magiraidhi, maPDF, matemplate, uye zvimwe zvedhijitari zvinotsvaga uye zvakagadzirira kutumira.

Wedzera

Zvakaoma kugadzira nyaya yacho digitaalinen aseti manejimendi pasina kuoneka kutaura zvisingaregi kutaura zviri pachena. Semuenzaniso: kushambadzira nhasi kunoenderana zvakanyanya nedhijitari midhiya. Uye nguva imari. Saka vashambadziri vanofanirwa kushandisa yakawandisa yavo yedhijitari nhepfenyuro nguva sezvinobvira pazvinhu zvinowedzera zvine pundutso, zvinobatsira uye zvishoma pane redundancy uye zvisina basa dzimba.

Isu tinoziva zvinhu izvi intuitively. Saka zvinoshamisa kuti, mukati menguva pfupi iyo yandakabatanidzwa mukuudza nyaya yeDAM, ndakaona kuwedzera uye kukurumidza kuwedzera kwemasangano kuziva kweDAM. Izvi zvinoreva kuti, kusvika nguva pfupi yadarika, masangano aya anga asingazive zvaanga achishaya.

Mushure mezvose, kambani inowanzotanga kutenga kutenderedza software yeDAM kana yaona kuti, kutanga, ine zvakawanda (verenga "vhoriyamu isingatarisike") yemidziyo yedhijitari uye kuti, chechipiri, kubata neraibhurari yayo yakakura kwazvo yedhijitari inotora kure. nguva yakawanda pasina kupa rubatsiro rwakakwana. Izvi zvave zvechokwadi mumhando dzakasiyana dzemaindasitiri anosanganisira dzidzo yepamusoro, kushambadza, kugadzira, varaidzo, kusaita purofiti, hutano, uye tekinoroji yekurapa.

Mhedziso yeWiden's Digital Asset Management Platform

Apa ndipo panopinda DAM. DAM masisitimu anouya mune akawanda maumbirwo uye saizi, asi ese akavakirwa kuti aite zvishoma zvinhu zvishoma: pakati pekuchengetedza, kuronga nekugovera zvinhu zvemadhijitari. Saka chii chaunofanirwa kuziva kutungamira yako yekutengesa kutsvaga?

DAM Delivery Models

Widen munguva pfupi yapfuura yakaburitsa gwaro jena jena rinotsanangura musiyano (uye inopindirana) pakati peSaaS vs. Yakagadzirirwa vs. Hybrid vs. Open Source DAM mhinduro. Ichi chinhu chakanaka chekutarisa kana uri kutanga kuongorora yako DAM sarudzo.

Chinhu chakanyanya kukosha kuziva, zvisinei, ndechekuti rimwe nerimwe rematatu aya inzira yekutsanangura DAM (kana chero software, yechinhu ichocho) zvinoenderana nenzira dzakasiyana. Izvo hazvisi zvekudyidzana - kunyangwe paine pasina kuwirirana pakati peSawaS uye yakaiswa mhinduro.

SaaS DAM masystem anopa mukana wekuchinja maererano nekufambiswa kwebasa uye kuwanikwa nemitengo mishoma yeIT. Iyo software nezvinhu zvako zvinochengeterwa mugore (ndokuti, maseva ari kure). Kunyange mutengesi ane mukurumbira weDAM achishandisa nzira yekutambira yakachengeteka zvakanyanya, mamwe masangano ane marongero anovadzivisa kurega rumwe ruzivo rwakashata kunze kwenzvimbo yavo. Kana iwe uri agency yehungwaru yehurumende, semuenzaniso, pamwe haugone kuita SaaS DAM.

Zvirongwa zvakaiswa, kune rumwe rutivi, zvese zviri "mumba." Basa resangano rako rinogona kuda mhando yekutonga pane midhiya iyo inogona kungouya kubva mukuchengetedza iyo data uye maseva ari muchivako chako. Kunyangwe ipapo, iwe unofanirwa kuziva chokwadi chekuti, kunze kwekunge uchitsigira dhata rako kumusoro kumaseva ari kure, maitiro aya anokusiya wakashama kune njodzi chimwe chiitiko chinosiya zvinhu zvako zvisingadzoreki zvachose. Izvo zvinogona kuve huori hwe data, asi zvinogona zvakare kuba, njodzi dzinongoitika dzoga kana tsaona.

Pakupedzisira, pane yakavhurika sosi. Izwi rinoreva kodhi kana dhizaini yesoftware pachayo, asi kwete kana software yacho ichiwanikwa kure kana uri wega mumba-michina. Iwe haufanire kuwira mumusungo wekusimbisa yako sarudzo kuti yakavhurwa sosi yakakunakira iwe kuti mhinduro inogadziriswa kana kuiswa. Zvakare, iwe unofanirwa kucherechedza chokwadi chekuti software kuve yakavhurika-sosi inongowedzera kukosha kana iwe kana mumwe munhu aine zviwanikwa zvekushandisa mukukanganisa kwechirongwa.

Digital Asset Management Features

Sokunge iwo akasiyana mumamodhi ekutakura akange asina kukwana, kune zvakare huwandu hwakasiyana hwemaseti akaiswa kunze uko. Vamwe vatengesi veDAM vari nani pane vamwe pakuita shuwa kuti ndivo vakanyanya kukodzera kuti usangane nezvido zvako zvakasiyana usati waedza kukutengesa pane yavo system, saka zvakakosha kuti upinde mukuvhima kwako kweDAM uine rondedzero yakadzama yezvinodiwa sezvinobvira.

Imwe yekufambira mberi kwakakosha mumatekinoroji eDAM kugona kwavo kusanganisa nemapuratifomu makuru ekugadzirisa nekudhinda - mazhinji ane hurongwa hwemvumo hwakakwana hunoyerera. Izvi zvinoreva kuti mugadziri wako anogona kugadzira graphic, kuwana mhinduro kubva kuchikwata, kugadzirisa, uye kusundira iyo yakagadziridzwa mufananidzo zvakananga kune yako yemukati manejimendi system.

Kutove nani: pwanya zvaunoda pasi muzvaunofanira-kuve uye zvakanaka-kuva-nezvikamu. Iwe unofanirwawo kunyora nezve chero maficha anodiwa nekuda kwechero mirau, mitemo, kana mimwe mitemo inotonga musika wako kana indasitiri.

Izvo zvese izvi zvinoita kuve nechokwadi chekuti hauzopedzisira uine mashoma maficha zvekuti haugone kuvandudza mashandiro ekufambisa kwako basa zvakanyanya kana zvimwe zvinhu zvekuti unozviwana uchibhadharira mabhero nemiridzo iwe hauzomboda. kana kuda kushandisa.

Zvakanakira Digital Asset Management Platform

Kufunga nezve mabhenefiti ekushandisa a dhijitari asset manejimendi system pane zve kutema mitengo or kuchengetedza nguva hazvina kukwana. Izvo hazvisviki kumoyo wekuti DAM inogona kukanganisa sei sangano rako nezviwanikwa.

Pane kudaro, funga nezveDAM maererano kudzokorora. Isu tinowanzo kushandisa izwi kureva nzira iyo DAM software inogonesa uye inokwenenzvera kudzokororwa kwemidziyo yedhijitari, asi (kana yakashandiswa zvakanaka) inogona kuita zvakafanana pabasa, madhora, uye tarenda.

Tora mugadziri. Iye zvino anogona kupedza gumi pamaawa makumi mana ega ega achitsvaga zvinhu zvisina basa, mabasa ekudzora shanduro, uye kuchengetedza raibhurari yemifananidzo. Kumisikidza DAM uye kubvisa kudiwa kwezvose izvo zvisingareve kuti iwe unofanirwa kucheka maawa emugadziri wako. Zvazvinoreva ndezvekuti maawa ekushanda kusingashande, kusingabatsiri zvino anogona kushandiswa kushandisa simba rekufungidzira remugadziri: dhizaini. Zvakafanana zvinoenda kune vatengesi vako, timu yekushambadzira, nezvimwe.

Kunaka kweDAM hakusi kwazvo kuti kunochinja zano kana kuita kuti basa rako rive nani. Ndezvekuti zvinokusunungura iwe kuti uteedzere zano rimwe chete zvine hukasha uye zvinoita kuti basa rako riwedzere kutarisa kune imwe nguva.

Iyo Bhizinesi Nyaya yeDhijitari Asset Management

Widen yakaburitsa iyi-yakadzika graphic inokufambisa iwe iyo bhizinesi kesi yekudyara muDigital Asset Management chikuva.

iyo bhizinesi kesi yedhamu infographic pamusoro

iyo bhizinesi kesi yedhamu infographic pasi hafu

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