Ongororo & KuedzwaContent MarketingEcommerce uye RetailKushambadzira & Kutengesa MavhidhiyoKugonesa KugonesaTsvaga KutengesaSocial Media & Influencer Kushambadzira

Chii chinonzi Analytics? Chinyorwa cheKushambadzira Analytics Technologies

Dzimwe nguva isu tinofanirwa kudzokera kune zvakakosha tonyatso funga nezve matekinoroji aya uye kuti achatibatsira sei. Analytics padanho rayo rekutanga iruzivo rwunobva mukuongororwa kwakarongeka kwedata. Takurukura analytics mazwi Kwemakore ikozvino asi dzimwe nguva zvakanaka kuti udzokere kune zvekutanga.

Tsanangudzo yeKushambadzira Ongororo

Marketing analytics inosanganisira maitiro uye matekinoroji anoita kuti vatengesi vaone budiriro yezvirongwa zvavo zvekushambadzira nekuyera mashandiro (semuenzaniso, kubhuroga maringe nesocial media kupesana nechiteshi kutaurirana) vachishandisa akakosha bhizinesi metrics, seROI, kushambadzira kushambadzira uye kushambadzira kwese kubudirira. Mune mamwe mazwi, inokuudza kuti zvirongwa zvako zvekushambadzira zviri kunyatsoita sei.

SAS

Mhando dzeAnalytics Platform

Sezvo iri yekutengesa pamhepo, Web Analytics mapuratifomu ndiwo masisitimu ayo unganidza, uunganidze uye ushume pane chiitiko chevashanyi kune yedu saiti saiti (s) kana kudyidzana kwenhau. Iko kune madiki e analytics kuti vatengesi vanofanirwa kuziva uye kushandisa nguva nenguva:

  • Maitiro Ekuongorora - nzira dzinotorwa nevashanyi uye mashandiro avanoita nepeji rega rega zvakakosha data kuti unzwisise kuti saiti yako ingakwidziridzwe sei mukuwedzera kubatanidzwa uye kutendeuka. Vanhu vakawandisa vanongogadzira saiti yakanaka uye vanokanganwa kuti iri gedhi rekuita bhizinesi. Iko kune toni yekushandisa sainzi uye ruzivo izvo zvinogona kushandiswa kuwedzera kukosha kwesaiti yako kubhizinesi rako.
  • Bhizinesi Njere - kana BI analytics inoisa pakati pese maitirwo esangano rako, kubva pakushambadzira kusvika kumashandiro uye accounting, kune hutungamiriri hwepamusoro kutarisa maitiro ekambani. BI iri pakati pepakati, hombe, uye masangano ebhizinesi 'kutarisisa uye kuronga kwekuita.
  • Shanduko Ongororo - kutendeuka panzvimbo ibasa rinokosha. Chinonyanya kuoneka kutenga pane e-commerce saiti. Nekudaro, kana saiti yako ichisimudzira sevhisi, shanduko inogona kunge iri nhamba yevashanyi vanosaina kuyedza yemahara, demo, kurodha, webinar kana chero chimwe chiitiko chakaratidzwa kupa kukosha. Kutendeuka analytics kazhinji inosanganisa kuyedzwa kwezvinhu kuitira kuti iwe ugone kukwidzirisa saiti kuti ushandure vamwe vashanyi kuva vatengi.
  • Mutengi Intelligence Analytics -Makambani mazhinji haatarise kuti vatengi vavo vanovada here kana kuti kwete kana kuti zvivhariso zvemumigwagwa zvekubatanidzwa kwakakwana ndezvipi. Masisitimu anobvumira mhinduro dzevatengi kuburikidza nemagariro chiteshi, ongororo, uye mamwe mapoinzi ekuunganidza data anogona kupa tsvakiridzo yakakosha mukuti kambani yako inowonekwa sei uye zvaungaita kuivandudza.
  • Mutengi Lifecycle Analytics - kunzwisisa zvikamu zvemutengi wako zvakakosha kuti uwedzere kuchengetwa kwevatengi, kutyaira kumusoro kukosha kwevatengi, uyezve kuteedzera ramangwana rinotungamira maringe nekubudirira kwakanyanya kwauinako. Mashoma mapuratifomu anoyera masiteji pamwe needu ekushambadzira automation vanotsigira pa Right Pane Inopindirana, ita shuwa kuti utore demo rehurongwa hwavo.
  • Kutumira mameseji Analytics - kushambadzira otomatiki, e, inbox kubika, SMS, runhare, uye mamwe mameseji masystem anopa analytics kukupa iwe chiitiko pamushandirapamwe, uye munyoreri chiitiko, uye kazhinji kubatanidza neimwe analytics masisitimu ekubatsira kusimudzira mameseji ako uye mushandirapamwe kuuraya.
  • Kufanotaura Ongororo - zvichibva pane zvekare zvaitika zvesaiti yako, aya mapuratifomu anofungidzira kuti hunhu hweramangwana revashanyi huchave chii. Kufanotaura analytics mapuratifomu anowanzo kupa mamodheru kwaunogona kugadzirisa uye kufanotaura kukanganisa kweiyo shanduko pakuita kwesaiti yako. Semuenzaniso, ko kana iwe ukacheka yako yekubhadhara-per-click muhafu uye ukawedzera yako infographic bhajeti?
  • Real-time Analytics
    - ipa nzwisiso yezvezvinoitwa zviitiko uye maitiro evashanyi pane yako saiti panguva ino yazvino. Yechokwadi-nguva analytics inogona kuiswa mukati kuti uchinje hunhu hwevashanyi, wedzera mukana wekushandurwa, uye nekupa kuziva kweminiti kusvika kuminiti yekupindura-nguva yako saiti.
  • Kutengesa Analytics - Kugonesa kugonesa chikamu chiri kukura chehunyanzvi. Sales dashibhodhi sevatsigiri vedu pa Salesvue sangana zvakananga neSalesforce CRM yako uye upe manejimendi ekutengesa nezvose zvavanoda kuti vaone uye vafungidzire mashandiro ekutengesa. Uye kune iye mutengesi, masisitimu aya anovabatsira kuti vawedzere kugadzirwa, kukwidziridzwa kwekubata, uye kuvhara madhiri makuru nekukurumidza.
  • Tsvaga Analytics - backlinks ndiyo yegoridhe chiyero chepamusoro paInternet uye chinzvimbo chinotyaira traffic uye shanduko. Nekuda kweizvozvo, zvishandiso zvinokubatsira kuongorora yako search engine keywords, vakwikwidzi, uye kuti zvemukati zvirimo sei inogona kukubatsira iwe kukwezva vashanyi vatsva uye nekuvaka zvemukati marongero anotyaira bhizinesi. Kutsvaga kwakabhadharwa analytics kukupa iwe nekiyi kiyi kuita uye kushandura metric kuti iwe ugone kutyaira pasi yako mutengo pamutungamiri uye kuwedzera kutengesa.
  • Zvemagariro Ongororo - seInternet zvave kusimukira, vanhu nemakambani vakavaka chiremera chinovaunganidzira ivo vanotevera kukura. Zvemagariro analytics Unogona kuyera iro chiremera, kuteedzera chinzvimbo chako munharaunda, kukubatsira kuti unzwisise kuti sei vanhu vachikutevera uye nemisoro ipi yavanoshamwaridzana newe zvakanyanya. Kukubatsira iwe kukura kunotevedzera zvemagariro uye chiremera kazhinji zvinotungamira mukuwedzera kuvimba pakati pevateereri vako kana nharaunda - iyo inogona kushandiswa kudzokorora kukwidziridzwa kwako kana kutotyaira kutendeuka kwakananga.

Ehezve, ese eaya masisitimu anogona kupa ruzivo kuwandisa uye kazhinji kutungamira ku kuongorora kuora mitezo. Zvakanaka kuona analytics mapuratifomu anovhura maAPI avo uye nekubatanidza nemamwe mapato echitatu kuvandudza otomatiki ruzivo rwevatengi. Kutsoropodza kwangu kukuru kwemapuratifomu eanalytics ndeyekuti vanounganidza nekutaura data, asi kashoma kuita kurudziro. Shanduko yekuyedza mapuratifomu anoita izvi nemazvo - ndinoshuva kuti zvimwe zvese zvidaro! Semuenzaniso, ini handinzwisise kuti nei mapuratifomu eanalytics asingape nzwisiso yezvemukati marongero uye anokupa mazano pane zvaunofanira kunge uchinyora nezvazvo.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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