Kunzwisisa iyo R muCRM

Maitiro Ehukama Kutya Revenue Webinar Series | Kushambadzira Tech Blog

Ini ndanga ndichingo verenga yakanaka posvo pa CRM uye ini ndinofunga pane rimwe hombe, rakakura, gomba rakapaza mune akawanda maCRM mashandiro… Hukama.

Chii chinonzi Hukama?

ukama zvinoda a mbiri-nzira kubatana, chimwe chinhu chinowanzo shayikwa kubva kune chero CRM. Ese maCRM makuru ari pamusika anoita basa rinonakidza rekupinda data kutora - asi ivo hapana chavanoita kupedzisa chiuno. Ini ndinotenda ichi ndicho chakakosha nei kuwanda kweCRM kuita kuchikundikana. Uye ini ndinotenda ndicho chisina kusimba chinongedzo mumapuratifomu mazhinji eCRM.

CRM Yakatsanangurwa

Imwe kutarisa kuGoogle kutsvaga kwe Customer Relationship Management uye iwe uchaona kuti mutengesi wega wega anotsanangura CRM zvakanyanya zvine chekuita nesimba re software yavo. Semuenzaniso, heino Tsanangudzo yeSalesforce:

Tsananguro yakapusa, yakatambanuka inogona kuwanikwa muzita: CRM inzira yakazara yekugadzirisa hukama nevatengi vako? kusanganisira vangangove vatengi? kuitira kwenguva refu uye kubatsirana. Zvikurukuru, echizvino CRM masisitimu anokugonesa kutora ruzivo rwakatenderedza kudyidzana kwevatengi uye kuisanganisa neese zvinoenderana nevatengi basa uye data poindi.

Hmmm… ndinofungidzira kuti haisi tsaona kuti chikuva cheSalesforce chakanangana nekutora data uye kumashure-kwekupedzisira kune kugona kwakasimba kwekubatanidza. Ini ndichiri kufunga kuti ingori hafu yemhinduro yeCRM.

Salesforce CRM Dhizaini

Iyo imwe hafu yemhinduro iri mukubatana kwaunoita nemutengi WAKO. Yako CRM inofanirwa kuve yakatenderedzwa nekutenderera mapoinzi ekufanotaura, nepose paunogona, nguva dzaunofanirwa kuita pahukama hwako nemutengi wako. Uri kufambira mberi sei vatengi vako kuburikidza nehupenyu hwevatengi?

Mienzaniso yeRinobatsira CRM Maitiro

  1. Kana iri tarisiro, ndezvipi zvigadzirwa kana masevhisi anovafarira mukutaurirana kwako kana pawebhusaiti yako (analytics integrated)? Varikutarisira riinhi kuti uchavabata zvakare? Iwe une zviyeuchidzo zvakagadzirirwa kukuzivisa iwe nguva yekutaura navo kana misoro emaimeri akarongwa?
  2. Kana iri tarisiro kana mutengi, yako webhusaiti zvemukati zvine simba zvinopa zvigadzirwa kana masevhisi avakapa kufarira mukati kana kuti iwe wavatengesa? ndofunga Amazon.com anoita basa rakakura kundipa mabhuku - asi ivo vanofuratira chokwadi chekuti ini ndinotenga kwazviri Barnes naNoble, zvakare. Kana ivo vakabatanidzwa Sirifari or GoodReads muaccount yangu, ivo vaizoziva izvo zvandakatotenga uye vaisazozviratidza kwandiri zvakare.
  3. Wakatomisikidza kukosha kumutengi wako waunogona kubva waita? Kana ndikashandisa zviuru zvemadhora newe, urikundibata sei zvakasiyana nevasina kudaro? Ndinoenda kuchitoro chikuru chekofi munharaunda imomo chinondiridzira kwechinguva chidiki yakawanda yenguva pandinowana svikiro. Ivo vanondiziva nezita uye vanoziva kuti ini ndinokosha kwazvo kwavari kupfuura mutengi uyo anoratidza kumusoro kamwe pamwedzi.
  4. Wakaona here kana chinokonzeresa ndechekuti vanhu vagare kana kukusiya? Kana muverengi muverengi wetsamba yako yeemail akavhura zvishanu, asingambodzvanya, uyezve osazvinyora, chii chauri kuita chakasiyana pane tsamba tsamba nhamba 5 yemuverengi asina kumbobvira atinya?
  5. Ndeipi nguva yekupedzisira yawakavatenda kana kukumbira mhinduro yavo pasevhisi yako? Iwe une mari yekushandisa here kana zviitiko zvezviitiko zvakagadzirirwa kutaurirana nevatengi vanoshandisa $ X kana kutenga yega yega X huwandu hwemazuva, vhiki kana mwedzi?

Kuronga, kwakakonzera maemail, mibairo, uye zvine simba zvemukati zvinhu zvakakosha mauri kuchengetedza hukama nemutengi wako uye kuvabatsira kuburikidza nehupenyu hwevatengi. Tarisa uone yako CRM application zvakare… irikubatsira sei kuzviita? Izvo hazvifanirwe kusiiwa kwauri kukudziridza kwese kusangana uku neCRM yako. Kana zvirizvo, iwe hauna CRM system, iwe unongova neyevatengi dhatabhesi.

Analytics, Ngoro dzekutenga, Email Kushambadzira uye Webhusaiti Zvemukati Management masisitimu anofanirwa kuve ese akasanganiswa kuti iwe uve neCRM kuitisa iyo ichazobatsirwa zvizere kubva kune yekutanga mutengo uye nesimba rinodiwa mukuvaka kunze kweCRM kuitiswa. Kana usinga batanidza madota, iwe hauna CRM mhinduro.

ONA: Pandakatsvaga CRM zviwanikwa uye yakanaka dhizaamu pawebhu, ini ndakawana chikuru sosi, iyo Kushambadzira Mudzidzisi.

6 Comments

  1. 1

    Ini chokwadi ndinofunga kuti akawanda maCRM masisitimu anofanirwa kunge ari nani anonzi maPRM masisitimu nekuti haasi eCustomer Relationship Management asi nezve Prospect Relationship Management kunyanya kwatisina hanya nekuenderera mberi kweRELATIONSHIP nemunhu. Mazhinji eaya masisitimu akagadzirirwa vavhimi kusiyana nevaunganidzi uye haana kukodzera kunyange nehurongwa hwe'nyika nekuwedzera' izvo zvinoda chaizvo kuvaka hukama hunogara kwenguva refu.

    Masisitimu eCRM akagadzirirwa kubata nhamba huru dze "vatengi" uye kuvaka hukama hunogona chete kuitwa nemazvo kana isu tichifunga zvakanyanya kuedza pahuwandu hudiki hwevatengi.

    Wataura chokwadi uye chikonzero ndechekuti aya maCRM masisitimu haana kuvakwa nekuda kwezvinangwa zvaari kushandiswa.

  2. 4

    Great points. Nezvakawanda zviri nyore sarudzo kuti makambani atange kudyidzana nevatengi pane imwe nhanho, hapafanirwe kuve nechikonzero chekusadaro (facebook, blogs, email).

    Kambani yega yega inoshandisa CRM, kuishandisa zvakanyanya inogona kuve kukosha kweiyo kambani inopihwa nekambani yako, uye zvese zviri pamunwe wako matipi.

    great post.

  3. 5

    Sezvo ini ndakabhuroga kwechinguva kumashure, vakawandisa vanoshandisa CRM 'kunyangira' tarisiro yavo pane kugadzira hukama navo.

  4. 6

    Ko ivava nyanzvi dzeCRM hadziyeuke here kuti zvanga zvakamira sei pavaidanana?
    Haisi iyo pfungwa yese kumashure kweCRM kuvaka hukama hunogara kwenguva refu? Saka, ndirini apo kutsvanzvadzira kwakamboguma nehukama? Ndinoita sei kumakambani anoratidza kuti 'anoziva' zvakadii nezvangu? Ndizvozvo, bye-bye.

    Chii chinogadzirisa? Ndibvunze, ndisanganiseiwo, ndifadze uye mundishamise, ndishamise uye ndiite kuti ndinzwe ndakakosha. Haaa zvanga zvakaoma.
    Sei makambani asingazviwani? Vanotya kubvunza here? Kutya kurambwa?

    Chikafu chekufunga: kana ini ndisingafarire, haungade kuziva nekukurumidza pane gare gare? Saka iwe unogona kutarisa kune avo vanofarira?

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