Chii chinonzi Exit Intent? Inoshandiswa Sei Kuvandudza Shanduko Matengo?

Chii chinonzi Exit Chinangwa? Inovandudza Sei Kushandura Matengo?

Sebhizinesi, wakadyara toni yenguva, simba, uye mari mukugadzira yakanakisa webhusaiti kana e-commerce saiti. Anenge mabhizinesi ese nevatengesi vanoshanda nesimba kuti vawane vashanyi vatsva kunzvimbo yavo… vanoburitsa mapeji ezvigadzirwa zvakanaka, mapeji ekumhara, zvirimo, nezvimwe. Mushanyi wako asvika nekuti aifunga kuti une mhinduro, zvigadzirwa, kana masevhisi awanga uchitsvaga. nokuti.

Nguva zhinji, zvakadaro, muenzi iyeye anosvika overenga zvese zvavanogona… obva asiya peji rako kana saiti. Izvi zvinozivikanwa se mbudo mune analytics. Vashanyi havangonyangarika kubva panzvimbo yako, asi… vanowanzopa zviratidzo zvekuti vari kubuda. Izvi zvinozivikanwa se kubuda chinangwa.

Chii chinonzi Exit Intent?

Kana mushanyi ari papeji rako achifunga kuenda, zvinhu zvishoma zvinoitika:

  • divi -Mhodzi yavo inosimudza peji ichienda kubhawa rekero mubrowser.
  • Velocity -Mhodzi yavo inogona kumhanyisa yakananga kune kero bar mubrowser.
  • Gesture -Mhodzi yavo haifambisi pasi peji zvakare uye vanomira kupuruzira.

Shanduko yekuvandudza nyanzvi dzakaona maitiro aya ndokunyora kodhi yakapusa mumapeji anocherekedza mbeva uye anogona kufanotaura kuti muenzi achabuda rinhi. Kana maitiro ekubuda achinge aonekwa, ivo vanotangisa kubuda pop-up… kuedza kwekupedzisira kuita nemuenzi.

Kubuda nechinangwa pop-ups chishandiso chinoshamisa uye chakaratidza kushanda ku:

  • Govera a kodhi kodhi kuti muenzi agare muchikamu uye kutenga.
  • Kurudzira chiri kuuya chiitiko kana kupa uye itai nerejista yevaenzi.
  • Kumbira an chikero chetsamba yemumhepo kutyaira kubatanidzwa kuburikidza netsamba yenhau kana email otomatiki rwendo.

Inoshanda Sei Kubuda Kwechinangwa Pop-Ups?

Zvinoenderana neakasiyana masosi, bhizinesi rinogona kutarisira 3% kusvika 300% kuwedzera mukuita nekuda kweiyi inobatsira yekushandura rate optimization (CRO) mudziyo. Kunyange zvakadaro, wadii kuedza kutaura nemuenzi waunoziva kuti ari kuenda? Zvinoita senge pasina-brainer kwandiri! Mukutsvagisa kwakatungamira kune iri pazasi infographic, Visme yakawana mashanu mabhenefiti eExit Pop-ups:

  1. Ivo vanonyatso shanda mukuita muenzi ari kusiya saiti yako.
  2. Iwo haanyanyi kupindira pane pop-ups anoonekwa panguva yekudyidzana kwemuenzi nesaiti yako.
  3. Ivo vanopa yakajeka uye inovhiringidza-isina kufona-kune-chiito (CTA).
  4. Vanogona kusimbisa kukosha kwako kwawakatozivisa muenzi wacho.
  5. Izvo hazvina njodzi… hapana chasara chekurasikirwa!

Mune infographic, Gwaro rinooneka rekubuda maPop-Ups: Maitiro ekusimudzira yako Shanduko mwero ne25% pamusoro pehusiku., Visme inopa anatomy yeakabudirira kubuda chinangwa pop-up, maitiro ainofanira kuonekwa, kuzvibata, uye kurongwa. Vanopa nhungamiro inotevera:

  • Chenjerera kune dhizaini.
  • Nyora kopi yako.
  • Ita shuwa kuti zvinoenderana nezviri mukati pejiji.
  • Ipa nzira yekubuda kana kuvhara iyo popup.
  • Usatsamwise… haufanire kuzviratidza nguva yese.
  • Wedzera chipupuriro kana ongororo kutsigira kukosha kwako.
  • Shandura uye edza mafomati akasiyana.

Kune mumwe wedu Shopify vatengi, saiti ku tenga madhirezi online, takashandisa kubuda kwechinangwa pop-up tichishandisa Klaviyo nekupa mubhadharo mugamuchiri achagashira pavanenge vanyoresa kutsamba yavo yetsamba. Isu takapindawo munyoreri murwendo rudiki rwekugamuchira rwakavasuma kune mhando, zvigadzirwa, pamwe nemafambiro emhando pasocial media. Tinowana vangangosvika 3% yevashanyi kuti vanyore, uye 30% yeavo vakashandisa kodhi yedhiresi kutenga… hazvina kuipa!

Kana iwe uchida kuona mimwe mienzaniso yekubuda kwechinangwa pop-ups, heino chinyorwa chinokufambisa kuburikidza nemamwe masitaera, zvinopihwa, uye mazano ezvekugadzira:

Buda Chinangwa Pop-Up Mienzaniso

kubuda chinangwa popups

6 Comments

  1. 1

    Ndinoshamisika kuti vakaita sei patented chimwe chinhu chiripo kubva 2008 (ivo vakavambwa 2010). Izvi zvinobva munaGunyana 18, 2008: http://www.warriorforum.com/main-internet-marketing-discussion-forum/13369-how-do-you-make-unblockable-exit-popup.html - kubva pane chinyorwa nezve kubuda-chinangwa popups: “… Pauri padhuze paunokwanisa kuwana ndipo apo mbeva yemuenzi wako iri kufamba pedyo nepamusoro pesikirini… saka uri kufungidzira kuti vave kuda kudzvanya bhatani rekuvhara. Iyi ndiyo yangu isina kuvharika kubuda popup: Chiito PopUp: Kutarisa-Kubata Kusingavharike PopUps Kana Vashanyi Vako Vachisiya Peji…”.

    Pamusoro pezvo, pane iyi chidimbu chekodhi kubva Kubvumbi 27, 2012 iyo inoshandisa tekinoroji ye'exit-intent' mumitsetse mishanu yekodhi, inowanikwa kune veruzhinji: http://stackoverflow.com/questions/10357744/how-can-i-detect-a-mouse-leaving-a-page-by-moving-up-to-the-address-bar

    Zuva rekunyora patent yavo ndiGumiguru 25, 2012. Zuva rekutanga maererano neGoogle ndiKubvumbi 30, 2012 (http://www.google.com/patents/US20130290117)

    Imwe referensi kubva Quicksprout: http://www.quicksprout.com/forum/topic/bounce-exchange-alternative/ chinyorwa: "Muna 2010 ScreenPopper.com yakagadzirwa kumashure kwemini-van parwendo rurefu rwegore 1.5 kutenderera nyika nekuti handina kuwana zvandaida. Pakanga pasina makwikwi, panguva iyo yaingopihwa chete yaive popup domination yaive yakaoma uye yakaoma kuisa ”. Aya makore maviri 'patent' isati yaiswa.

    Kupedzisa Bounce Exchange inogona kuve nechigadzirwa chikuru asi ivo havana kuigadzira uye havana kodzero pa "tekinoroji". Ndinoshamisika kuti sei gweta ravo repatent harina kuwana zvandaigona kuwana mukati memaminitsi mashanu neGoogle. Uye handisi gweta. Mumwe munhu asingadi anoedza kutongesa zvisiri zvake. Ivo vanotora $5-$3000 nokuda kwayo uye havadi mamwe, akachipa mhinduro kuti ivepo (nei zvimwe uchida “patent”?)

    • 2
      • 3

        Mhoro @douglaskarr:disqus - Ndakaverenga ndima mbiri dzekutanga dzepa patent uye chirevo chayo (mune chinongedzo chiri pamusoro) uye iyo huru yekudaidzira patent ndiyo chaiyo 'yekubuda-chinangwa' tekinoroji. Vanoti vakagadzira kuronda mbeva nechinangwa ichi. Malink andauya nawo anoratidza kuti havana kuzvigadzira zvachose. Ndiko kushata pamaonero angu. Uye zvinondisvota nekuti ndiri kufunga kugadzira script yekubuda-yechinangwa ini, kana kushandisa imwe yeakawanda akagadzirira-akagadzirwa dzimwe nzira (ndakaona zvingangoita gumi neshanu dzimwe nzira…). Kana Bounce Exchange's patent ichashandiswa navo kuvhara, zvisiri-zvakakodzera, kukwikwidza kunogona kukuvadza zvechokwadi ese mawebhusaiti azvino anoshandisa dzimwe nzira dzakachipa; uye vanhu vakaita seni vava kuda kuishandisa. Zvino zvandaona chinyorwa chako ndave nemafungiro e1. Hapana mukana wekuti ndichashandisa zviuru zvemadhora pamwedzi nekuda kweizvozvo. Uye kunyangwe kana vasingakodzere patent, vanogona kundiitira dambudziko rakawanda kana ndikazviita pachangu, kana kushandisa vamwe.
        Mazuva ano ndiri kuona mapopu akadaro kwese kwese. Pasina iyo yekubuda-chinangwa popups isu taizoda kudzokera kune zvakanyanya kutsamwisa popups - pop-unders, panguva ino pop-overs, entry-popups, nezvimwe.

  2. 4

    Saka, zvinoita sekunge Retyp, vanhu vari kumashure kweOptin Monster vakamhan'arira Bounce Exchange pamusoro peiyi patent. Asi ini handina ruzivo rwakakwana mune zvemutemo kuti ndinzwisise kana zvagadziriswa, uye kana zvirizvo, mhedzisiro yacho yaive yei…? Mamwe ruzivo pane aya malink:

    https://www.docketalarm.com/cases/Florida_Southern_District_Court/9–14-cv-80299/RETYP_LLC_v._Bounce_Exchange_Inc./28/

    http://news.priorsmart.com/retyp-v-bounce-exchange-l9Zx/

    https://search.rpxcorp.com/lit/flsdce-436983-retyp-v-bounce-exchange

    Zvingave zvakanaka kuziva zviri kuitika pano. Inoratidzika seyakapusa patent uye ndinoda chaizvo kuona ichi chiripo kumwe kunhu….

  3. 6

    Chigadzirwa kana sevhisi inotengeswa neBounceX (uye BounceX/Yieldify yakawanda sevhisi-yakazara sezvavari chigadzirwa) kazhinji ine zvinhu zvakawanda. Kazhinji hazvibviri kupa patent iyo yese maitiro, saka iwe unowanzo chengetedza musimboti (mune iyi kesi algo) nekuti ndiyo inonyanya kukosha chikamu. Ndine chokwadi chekuti pane patent kunze uko yekugadzira chifananidzo, kuburitsa mufananidzo pawebhusaiti nezvimwe zvavasiri zvavo uye vari kukanganisa nehunyanzvi.

    Zvakakosha kucherechedza kuti Yieldify (mupomerwi munyaya iyoyo) akatenga ma patent kubva kune wechitatu uye ave kumhan'arira BounceX. Kana iwe uine mari yekutevera mukwikwidzi saka pane njodzi shoma - kana ukarasikirwa nenyaya yacho uri panzvimbo imwechete yauri izvozvi (bvisa mari) nepo ukakunda unenge uchangobva kuveza chunk yemusika. govera iwe pachako.

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