Kwenyika Kushambadzira: Kunzwisisa Akasiyana Mazera Mapoka uye Zvavafarira

Zera Mapoka uye Zvemukati Kubatanidzwa

Vashambadziri vanogara vachitsvaga nzira nyowani uye marongero ekusvikira vateereri vavo uye vawane mhedzisiro kubva mumakambani ekushambadzira. Kushambadzira kweruzhinji irimwe zano rakadai rinopa vashambadzi mukana wekupinda zvakadzika mukati mevateereri uye kunzwisiswa zvirinani zvidijiti uye zvido zvemusika wavo.

Chii chinonzi Generational Marketing?

Kushambadzira kweruzhinji inzira yekukamura vateereri muzvikamu zvinoenderana nezera ravo. Munyika yekushambadzira, iwo mazera mashanu akakosha akakura, vana boomers, chizvarwa X, chizvarwa Y kana mamireniyamu, uye chizvarwa Z.

Chikamu chimwe nechimwe chinoreva vanhu vakazvarwa panguva imwechete uye vanogovana zvakafanana maitiro, zvavanofarira, uye zviitiko.

Maitiro acho anotendera vashambadzi kuti vadzidze zvakawanda nezvevateereri vavo, kuti vagadzirise zvemukati zvezera rega rega, uye kushandisa nzira dzakasiyana dzekutengesa nemasvikiro echizvarwa chimwe nechimwe.

Saka chii icho rimwe nerimwe zera boka rinotiudza isu?

Zvemagariro Midhiya Zvaunoda

Zvemagariro enhau zvakabuda seimwe yenzira dzakakosha kwazvo dzekutengesa mumakore gumi apfuura nekuti iko zvino yave kushandiswa neinopfuura vanhu mabhiriyoni maviri nehafu. Asi haina kufarirwa pakati pevakuru mazera sezvazviri pakati pevechidiki chizvarwa.

Kana makumi masere ezviuru zvevanhu vari pazasi pemakore makumi maviri nemapfumbamwe vachishandisa vezvenhau, iyo muzana ndeye makumi matatu nemana chete kune vanhu vane makore makumi matanhatu nemashanu zvichikwira.

Saizvozvo, Facebook neTwitter zvinozivikanwa pakati pemazera ese, asi Instagram uye Snapchat vanozivikanwa kwazvo pakati pevechidiki, kunyanya chizvarwa Z.

Heano mumwe muenzaniso:

Kana makumi matatu neshanu emakore makumi matanhatu nemashanu-ekuberekwa vachishandisa Facebook, iyo muzana ndeye 36 chete yeiyo Instagram yeiyo yakafanana zera boka uye kunyangwe zvishoma kune Snapchat.

Maitiro Ekusvikira Zvizvarwa kuburikidza neInternet Kushambadzira?

Paunenge iwe wadzidza nezve iyo zvido uye maitiro weboka rega rega, unogona zvakare kugadzira zvakasarudzika nzira dzekushambadzira dzezera rega rega.

Iwo matatu akakosha uye madiki mazera evashambadzi ari

  • Chizvarwa X (Gen-X)
  • Chizvarwa Y (Mireniyumu)
  • Chizvarwa Z (iGeneration, Post-Mireniyamu)

Akanyorwa dzimwe nzira dzekusvika yega yega zera boka.

Ungasvika Sei Chizvarwa X

Pakati pevatatu, iri zera boka riri dangwe. Ivo havasi vanoshanda pasocial media mapuratifomu senge Snapchat uye Instagram, asi huwandu hwakakosha hwevanhu vanobva zera iri vanoshandisa Facebook ne Twitter. Izvi zvinoreva kuti twitter mishandirapamwe uye kushambadza paFacebook inzira yakanaka yekuvasvikira.

Email kushambadzira iri zvakare sosi inoshanda kwazvo kwavari kunze kwemazera ese matatu emazera. Ivo vanoverenga akawanda ekusimudzira maemail pane chizvarwa Y uye chizvarwa Z. Pamusoro pezvo, yemhando yepamusoro blog zvemukati zvakare inzira yakanaka kwazvo yekuwana kuvimbika kwechizvarwa X.

Ungasvika Sei Chizvarwa Y

Inozivikanwawo semamireniyamu, izvi ndizvo zvinotariswa nemishandirapamwe yekushambadzira sezvo vachishandisa zvakanyanya kubva kumazera ese.

Ivo vari kushanda pane ese ezvehupfumi mafuratifomu, asi zvimwe paFacebook neTwitter. Generation X zvakare inoshandisa mafoni uye mapiritsi kupfuura chizvarwa X, saka maSMS uye kushambadzira nharembozha zvine musorowo kune vashambadzi vanotarisa zviuru zvemamirioni.

Dzimwe nzira dzinoshanda dzekusvika pazera reboka iri zvemukati mevhidhiyo uye UGC (Mushandisi-inogadzirwa zvemukati). Vazhinji vavo vanoverenga wongororo, mablog uye mhinduro yemushandisi vasati vaita sarudzo.

Ungasvika Sei Chizvarwa Z

Ivo vachiri vadiki asi vako venguva yemberi vatengi, saka haugone kufuratira iri zera boka.

Nzira dzakanaka dzekuvasvikira ndedzekushandisa midhiya enhau senge Instagram, Youtube, uye Snapchat. Ivo zvakanyanya mumavhidhiyo zvemukati, shandisa mafoni uye mahwendefa kupfuura madhesiki, uye sezvinhu zvinofambidzana senge mibvunzo.

Iwe unogona zvakare kushandisa memes uye mifananidzo kukwezva iri zera boka.

Kuti udzidze zvakawanda nezve akasiyana mazera mapoka, iwe unogona zvakare kutarisa zvinotevera infographic yakaitwa neHandMadeWritings Team, Vanosiyana Zera Mapoka Anofarira Akasiyana Pamhepo Zvemukati?

Kwenyika Kushambadzira

Unofungei?

Nzvimbo iyi inoshandisa Akismet kuderedza spam. Dzidza kuti sei deta yako inoshandiswa.