Native advertising imhando ye akabhadhara kushambadzira uko iyo ad yemukati inosanganiswa zvisina mutsetse nechitarisiko, kunzwa, uye kushanda kwepuratifomu painooneka. Chinangwa chikuru chekushambadza kwekuzvarwa ndechekupa zvinoenderana uye zvakakosha zvemukati kune vateereri vanonangwa, pasina kukanganisa ruzivo rwavo rwekubhurawuza. Mashambadziro emuno anowanzo kutevedzera maitiro uye matauriro ezvinyorwa, zvichiita kuti dzisanyanya kupindira uye kuita zvakanyanya kupfuura zvechinyakare zvinoratidzira ads.
Ndeapi Mabhenefiti eNative Advertising?
- Zvakavandudzwa Mushandisi Zvakaitika: Zvekushambadza kushambadzira hazvinyanye kukanganisa uye zvinosangana zvakasununguka nezviri papuratifomu, zvichipa humwe hunobudirira mushandisi ruzivo.
- Higher Engagement Rates: Nekuda kwekuti shambadziro dzakafanana nedzekupepeta, dzinowanzo kuburitsa kubatanidzwa kwepamusoro uye kudzvanya-kuburikidza nemitengo zvichienzaniswa neyechinyakare kuratidza ads.
- Zvirinani Brand Perception: Kushambadzira kweNative kunobvumira mabhureki kuratidza hunyanzvi hwavo uye kupa kukosha kune vateereri vavo, zvichitungamira mukuvandudzika kwechiratidzo uye kuvimba.
- Yakavandudzwa Ad Relevance: Zvekushambadza zvemuno zvinowanzoenderana nemushandisi, sezvo zvakagadzirirwa kuenderana nezvirimo uye mamiriro epuratifomu.
Ndeapi Mhando dzeNative Advertising Aripo?
- Zvinyorwa Zvinotsigirwa: Zvigadzirwa zvinodyidzana nevashambadziri kugadzira zvinyorwa zvinotsigirwa zvinoenderana nezvinyorwa zvewebhusaiti, zvichipa ruzivo rwakakosha kumuverengi.
- In-feed Social Media Ads: Kushambadza pamapuratifomu enhau seFacebook, Instagram, uye Twitter zvakagadzirirwa kuti zvitaridzike senge zvinotumirwa, kuve nechokwadi kuti zvinosanganiswa zvisina musono mumafudze evashandisi.
- Content Recommendation Widgets: Mafurati akafanana Outbrain uye Taboola ipa zvemukati kurudziro majeti anoratidza zvakatsigirwa zvirimo padivi pezvinyorwa zvine hukama pamawebhusaiti evaparidzi.
- Mavhidhiyo Akanyorwa: Zvigadzirwa zvinogadzira mavhidhiyo anopa zvinobatika uye zvakakosha zvemukati, izvo zvinogona kugovaniswa kuburikidza nemavhidhiyo-kugovera mapuratifomu seYouTube kana akaiswa muzvinyorwa zvinoenderana.
Native Advertising Best Maitiro:
- Tarisa paKunaka Kwemukati: Shambadziro dzemuno dzinofanirwa kupa zvakakosha uye zvinoenderana nezvinodiwa nevateereri, zvichivandudza ruzivo rwavo rwekubhurawuza.
- Chengetedza Kuenderana: Ita shuwa kuti dhizaini yechishambadzo, toni, uye kutumira mameseji zvinoenderana nezvakarongwa papuratifomu, zvichiita kuti shambadziro iratidzike seyakasikwa uye isinganyanyi kupindira.
- Tarisira Vateereri Vakakodzera: Shandisa nzira dzekunangisa kuti uve nechokwadi chekuti kushambadzira kwako kwasvika kune vateereri vakakodzera, kuwedzera kubatanidzwa uye mukana wekutendeuka.
- Monider uye Optimize: Gara uchiteedzera kuita kweako ads uye ita zvigadziriso zvinodikanwa kuti uwedzere kushanda kwavo, kuve nechokwadi chekudzoka kwakanyanya pakudyara.
- Zivisa Sponsorship: Nyora zvakajeka zviziviso zvemuno sezvinotsigirwa kana kusimudzirwa zvemukati kuchengetedza kujeka uye kuomerera kune advertising nhungamiro dzakaiswa neFederal Trade Commission (FTC).
Nei Kuzivisa Kwakakosha NeNative Advertising
Sezvinotsanangurwa neFTC, kushambadzira kwemuno kunonyengera kana paine zvisirizvo zvinomiririra kana kunyangwe paine kusiiwa kweruzivo izvo zvinogona kutsausa mutengi achiita zvine musoro mumamiriro ezvinhu. Icho chirevo chekuzviisa pasi, uye handina chokwadi chekuti ndinoda kuzvidzivirira pamasimba ehurumende.
Federal Trade Commission inotsanangura kushambadzira kwazvino sechero chipi zvacho chine fananidzo nenhau, zvinyorwa zvinowoneka, wongororo yezvigadzirwa, varaidzo, nezvimwe zvinhu zvinoitenderedza online.
FTC Native Kushambadzira: Nongedzo Yemabhizinesi
Lord & Taylor vakabhadhara makumi mashanu epamhepo mafashoni anokurudzira kutumira Instagram mifananidzo yavo vakapfeka yakafanana paisley rokwe kubva kuunganidzwa nyowani. Nekudaro, ivo vakatadza kuzivisa zvavaive nazvo kupihwa mumwe nemumwe anofurira mupfekero, pamwe nezviuru zvemadhora, mukutsinhana nemvumo yavo. Kutyorwa kwega kwega kwekushayikwa kwekuburitswa kwaigona kuve kwakakonzera mutongo wevanhu unosvika kumadhora zviuru gumi nezvisere!
Vanopfuura chikamu chimwe muzvitatu chevabudisi vedhijitari havaenderane nemitemo yeFTC inotonga kushambadzira kwenzvimbo yewebhusaiti uye zvinotsigirwa zvemukati..
MediaRadar
Kuburitsa pachena kushambadza kwemuno mutemo muUnited States uye mune dzimwe nyika zhinji. Asi kuburitswa kwehukama nemhando haisi nyaya yemutemo chete, ndeimwe ye kuvimba. Vatengesi vakawandisa vanotenda kuti kuburitsa pachena kunogona kukanganisa mitengo yeshanduko, asi isu hatisati tazviona izvi zvachose. Vaverengi vedu vanga vainesu kwemakore gumi uye vanovimba kuti, kana ndikaburitsa kurudziro yechigadzirwa, ndiri kuzviita nemukurumbira wangu pamutsetse.
Kubuda pachena nemutengi kwakakosha, uye zvidimbu zvekusimudzira hazvifanirwe kuratidza kana kureva kune vatengi kuti ivo chero chinhu kunze kwekushambadzira. Kana kuzivisa kuchikosha kudzivirira kunyengedza, kuburitsa kunofanirwa kuve kwakajeka uye kunofanirwa kuve kwakakurumbira.
Adhamu Soromoni, Michelman & Robinson
Muenzaniso wakanaka wekuburitsa mukushambadzira kwenzvimbo ndeye apo kuburitswa kuri pachena uye kuri pachena, uye kunoiswa munzvimbo inooneka nyore uye inonzwisisika kune vateereri. Kuburitswa kunofanirwa kuratidza pachena kuti zvirimo zvinotsigirwa kana kushambadza, uye kwete zvekunyora.
Mumwe muenzaniso wekuburitsa pachena ndeye apo izwi ziviso or Sponsored inoratidzwa zvine mukurumbira pamusoro pezviri mukati, uye muhukuru hwefonti hunofananidzwa nemusoro wenyaya. Pamusoro pezvo, kuburitswa kunofanirwa kunge kuri mune rumwe ruvara kana font style pane zvese zvirimo, kuitira kuti zvibude pachena uye zvionekwe zviri nyore sekuburitswa.
Mumwe muenzaniso wekuburitsa pachena ndeye apo chiziviso chinoratidzwa muchikamu chakasiyana kana bhokisi, ine chinyorwa chakajeka chinochizivisa se. zvakatsigirwa zvemukati. Izvi zvinoita kuti zvive nyore kune vateereri kusiyanisa pakati pezvinyorwa uye zvinotsigirwa.
Handingambofa ndakaisa mukurumbira wangu pangozi. Muchokwadi, ini ndinokumbirwa zuva nezuva kuti ndibudise zvinyorwa uye kubhadharwa kune backlink uye ini ndinozviramba. Dzimwe nguva, masangano anotova nehushingi hwekukumbira kuti nditumire chimwe chinhu pasina kuburitswa. Ndinovanyorera ndichivabvunza kuti sei vachitenda kuti kutyora mitemo yemubatanidzwa kwakanaka… uye vanonyangarika uye havapindure.
The History Of Native Advertising
The infographic uye chinyorwa chinokurukura nhoroondo yekushambadza kwekuzvarwa, ichichironda ichidzokera kune yekutanga advertorial mukupera kwezana ramakore rechi 19. Chinyorwa ichi chinokurukura kuti kushambadza kwemuno kwakashanduka sei nekufamba kwenguva, kubva pamazuva ekutanga evashambadziri muzvinyorwa zvakadhindwa kusvika kune zvinotsigirwa zvemukati pasocial media mapuratifomu. Iyo infographic inoratidzira zvakakosha mukusimudzira kushambadzira kwemuno, kusanganisira kuunzwa kwe Google AdWords muna 2000 uye kusimuka kwechirongwa chekushambadzira kwemuno mumakore achangopfuura.
Chinyorwa ichi chinoongororawo mabhenefiti ekushambadzira kwenzvimbo, sekugona kwayo kuwedzera ruzivo rwemhando uye kubatana nevateereri. Nekudaro, inobvumawo kumwe kushoropodzwa kwekushambadzira kwemuno, kusanganisira kushushikana nezve kubuda pachena uye mukana wekutsausa vatengi.
