Zvese Zvaunoda Kuti Uzive Nezve Kudzokororazve uye Kumakisazve!

Chii chinonzi Kudzokorodza?

Waizviziva here chete 2% yevashanyi vanotenga pavanoshanyira chitoro chepamhepo kekutanga? Saizvozvo, 92% yevatengi usatomboronga zvekutenga kana uchishanyira chitoro chepamhepo kekutanga. Uye chetatu chevatengi ndiani anoda kutenga, siya ngoro yekutengera.

Tarisa kumashure kwako wega kutenga maitiro online uye iwe unowanzoona kuti iwe unotsvaga uye kutarisa zvigadzirwa pamhepo, asi wozosiya uchitarisa vakwikwidzi, mirira zuva rekubhadhara, kana kungochinja pfungwa dzako. Izvo zvakati, zviri mukunakirwa kwekambani yega yega kukutevera iwe kana iwe washanyira saiti nekuti waratidza hunhu hunoratidza kuti unofarira chigadzirwa chavo kana sevhisi. Kutsvaga ikoko kunozivikanwa sekudzosera kumashure… kana dzimwe nguva kudzokorora.

Kudzosera Tsananguro

Kushambadzira masystem senge Facebook neGoogle Adwords zvinopa script kwauri yekuisa pane yako webhusaiti. Kana mushanyi akashanyira yako saiti, script inotora kuki kubrowser yavo yemukati uye pixel inotakurwa iyo inotumira data kudzoka papuratifomu yekushambadzira. Ikozvino, chero munhu iyeye pawebhu paano svitswa sisitimu imwechete, kushambadzira kunogona kuratidzwa kuyedza kuvayeuchidza nezvechigadzirwa kana saiti yavakange vakatarisa.

Iwe ungangove wakacherekedza izvi paunenge uchitenga online. Unotarisa bhutsu dzakanaka pane saiti wobva waenda. Asi kana iwe uchinge waenda, iwe unoona kushambadzira kwemabhuti epaFacebook, Instagram, uye zvimwe zvinyorwa online. Izvi zvinoreva kuti iyo e-commerce saiti yakatumira kudzorera zvakare mishandirapamwe. Kudzokororazve mushanyi aripo ane kwakadzama kwakanyanya pane kudyara pane kuyedza kuwana mushanyi mutsva, saka mabrandi anoshandisa nzira yacho nguva dzese. Saizvozvo, kushambadzira kwakadzokororwa kune 76% mikana yekuwana mabhatani paFacebook kupfuura zvakajairwa kushambadzira. 

Uye hazvisi zvevatengi e-commerce nzvimbo dzinogona kuendesa kudzokororazve mishandirapamwe. Kunyangwe B2B nemakambani ebasa anowanzoendesa kudzokorodza apo vashanyi pavanomhara pamushandirapamwe wekumisa peji. Zvekare, vakaratidza kufarira chigadzirwa kana sevhisi… saka zvinoshanda kuvatevera.

Kudzokorora uye kumisikidza mishandirapamwe inogona kuve yakafara kana yakanangana nezvimwe zviitiko.

  • Vashanyi vakasvika pane saiti kana peji vanogona kudzoserwa kumashure. Ichi chi pixel-based retargeting uye zvinongoratidzira kushambadzira sezvavanotarisa pawebhu.
  • Vashanyi vakatanga iyo shanduko nekunyoresa kana kusiya ngoro yekutengera. Ichi chi list-based retargeting uye inogona kuisa zvakasarudzika ekuratidzira kushambadzira pamwe nenharembozha uye email mameseji nekuti iwe unotova neicho chitarisiko chetariro

Kudzokororazve vs. Kumisazve

Kunyange mazwi acho achiwanzoshandiswa kuchinjika, kudzokera shure inonyanya kushandiswa kutsanangura pixel-based kushambadza uye kudzokorora inowanzo shandiswa kutsanangura rondedzero-yakavakirwa kuedza kuyedzazve vatengi nevatengesi. Masaoko ekusiya engoro yekutengesa anowanzo kupa huwandu hweshanduko uye kudzoka pakushambadzira mari.

Chii chinonzi Behavioral Retargeting?

Rudimentary retargeting iri kungo sundidzira kushambadzira kune chero munhu akashanyira saiti chaiyo peji, kana akasiya nzira yekutarisa pane yako saiti. Nekudaro, masisitimu emazuva ano anogona kunyatsocherechedza hunhu hwevanhu pavanoongorora webhu. Huwandu hwevanhu, hwenzvimbo, uye hunhu hunogona kuisa kushambadza kunoenderana uye nenguva kuti kuwedzere mikana yekutendeuka uye kudzikisa mutengo wekushambadzira.

Kudzokorora Maitiro

Iva Krasteva kuDhijitari Kushambadzira Mabasa, yeUK saiti yekutsvaga yedhijitari yekushambadzira mabasa, inotsanangudza marudzi emhando dzekudzosera mazano munzira yake yazvino chinyorwa, 99 Kudzokorodza Statistics Kuti Zivise Kukosha Kwayo Kune Vatengesi!

  1. Email Kudzokorora
    • Rudzi urwu rwunogamuchirwa 26.1% yenguva. 
    • Izvi zvinoshanda nekugadzira mushandirapamwe weemail apo chero munhu anodzvanya paemail yako zvino anotanga kuona kushambadza kwako. Iwe unogona kunyora mazita eemaimeri kunongedza chaiwo vateereri uye kuvatungamira kune izvo zvingavanakidze zvakanyanya pawebhusaiti yavo. 
    • Izvi zvinoitwa nekudzokorodza kodhi muHTML kana siginecha yemaemail ako. 
  2. Saiti uye Dynamic Kudzokorora
    • Rudzi urwu runogamuchirwa nguva zhinji pachiyero che87.9%.
    • Apa ndipo panodzikira mutengi pane yako saiti uye iwe unoteedzera avo anotevera mashoma ekutsvaga ekutsvagurudza kudyara zvakakwana nguva yakatarwa yemashambadziro kukwezva mutengi zvakare. 
    • Izvi zvinoitwa nekushandisa makuki. Vatengi pavanobvumirana kumakuki vanobvuma kubvumira kubhurawuza kwavo kuve kuri kuwanikwa. Hapana ruzivo rwemunhu runowanikwa zvakadaro. Ingori IP kero uye uko iyo IP kero yanga ichitsvaga inokwanisa kushandiswa.  
  3. Tsvaga - Zvekumisikidza zvinyorwa zvekutsvaga ads (RLSA)
    • Rudzi urwu rwunogamuchirwa 64.9% yenguva. 
    • Izvi zvinoshanda nevatengesi vapenyu, pane yakabhadharwa yekutsvaga injini, inotungamira vatengi kuenda kurudyi peji ine nzira yemashambadziro akavakirwa kure nekutsvaga kwavo. 
    • Izvi zvinoitwa nekutarisa kuti ndiani akadhiza pane shambadziro dzakabhadharwa kare uye zvichienderana nekutsvaga iwe kwaunogona kudzorera zvakare vatengi nemamwe ma ads kuti uvatungamirire munzira yaunoda kuti vave kunanga.  
  4. Video 
    • Vhidhiyo kushambadzira iri kuwedzera ne40% pagore neinopfuura makumi masere muzana yeinternet traffic iri kutaridzirwa vhidhiyo.
    • Izvi zvinoshanda kana mutengi achishanyira yako saiti. Iwe unobva wateedzera maitiro avo padanho rega rega rekutenga mukati mako chikuva. Kana ivo vobva vasiya yako saiti uye votanga kubhurawuza iwe unogona kuisa zvine hungwaru vhidhiyo kudzokorora kushambadzira. Izvi zvinogona kuve zvakasarudzika kutarisisa zvido zvemutengi kuti adzosere kune yako saiti.  

Kudzokorora Infographic

Iyi infographic inotsanangura huwandu hwese huwandu hwaungazoda kuziva nezve kudzokorodza, kusanganisira izvo zvekutanga, vatengesi vanoona sei zano, zvinofungwa nevatengi nezvazvo, kudzosera kumashure kumisikidza, mashandiro ayo mumabhurawuza, mashandiro ayo nema mobile application, mhando yekudzokororazve, yemagariro midhiya kudzokororazve, kudzokororazve kushanda, maitiro ekumisazve kudzokororazve, zvinangwa zvekudzokororazve, uye kudzokororazve makesi ekushandisa.

Ive neshuwa yekushanyira Dhijitari Kushambadzira Mabasa kuti uverenge icho chose chinyorwa, 99 Kudzokorodza Statistics Kuti Zivise Kukosha Kwayo Kune Vatengesi! - ine toni yeruzivo!

Chii chinonzi Kudzokorodza? Kudzorerazve Statistics Infographic

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