Ecommerce uye RetailKushambadzira & Kutengesa MavhidhiyoKushambadzira Infographics

Kunhuwirira Kushambadzira: Statistics, Olfactory Science, Uye Iyo Indasitiri

Nguva imwe neimwe yandinosvika kumba kubva kune rakabatikana zuva, kunyanya kana ndapedza nguva yakawanda ndiri munzira, chinhu chekutanga chandinoita kubatidza kenduru. Imwe yezvandinofarira ikarandi yemunyu yekudonha huni kenduru inonzi Calm. Maminetsi mashoma mushure mekuvhenekera, ndiri kunzwa zvakanaka uye ... ndakadzikama.

Iyo Sayenzi Yehwehwe

Iyo sainzi iri kumashure kwekunhuhwira inonakidza. Vanhu vanogona kunzwisisa zvinopfuura tiririyoni hwema hwakasiyana. Sezvatinofema, mhino dzedu dzinotora mamorekuru uye dzino nyungudika pane yakatetepa membrane mukati medu mhino. Bvudzi diki (cilia) moto senge tsinga uye tinotumira mameseji kuhuropi hwedu kuburikidza neiyo olfactory girobhu racho. Izvi zvinokanganisa zvikamu zvina zvakasiyana zvehuropi hwedu - zvinokanganisa manzwiro, kukurudzira, uye ndangariro.

Sayenzi Kushambadzira Statistics

  • Olfaction, kana iyo pfungwa yekunhuhwira, inofungidzirwa kuve yedu yekare, yakawanda-yakashanduka pfungwa.
  • Mhino ine mamirioni gumi ekunhuhwira zvinogamuchirwa, inoumbwa neanenge makumi mashanu emhando dzakasiyana dzekunhuhwira mhando.
  • Mazuva ese makumi matatu kusvika makumi matanhatu, hwema hwako hunovandudzwa.
  • Iwe unonhuwira nehuropi hwako, kwete mhino dzako.
  • Uchapupu hwemafuta anonhuwira kusvika pamakore zviuru zvina apfuura.
  • Androstenol ipheromone uye kana irimo mune ziya nyoro, vakadzi vanogona kukwezva. Kana yafumurwa nemhepo, inosanganisa mukati androstenone uye haina kukwezva (inozivikanwawo sehwehwe hwemuviri). 
  • Kunhuhwirira kwepai manhanga uye lavender kwawanikwa kuchiwedzera kuyerera kweropa (pasi uko) muvarume kusvika makumi mana muzana. 

Kunhuwirira kunowanzo kukurudzira manzwiro uye kukurudzira ndangariro vasati vatombozivikanwa. Izvo zvakare zvinokonzeresa zvakashata zvemanzwiro… nekunyanyisa kuve vanhu vanotambura nepashure pekushungurudzika kusagadzikana kusagadzikana (PTSD).

Chii chinonzi Kunhuhwirira Kushambadzira?

Kunhuhwirira Kushambadzira rudzi rwekushambadzira kwekunzwa kwakanangwa nepfungwa yekunaka. Kunhuhwirira Kwekushambadzira kunosanganisira chiziviso chekambani chiziviso, kushambadzira, chinangwa chevateereri uye inovandudza zano rekuwedzera iro rinosimudzira aya maitiro. Izvi zvinowanzoitwa nekupinza hwema munzvimbo yekutengesa kukanganisa maitiro emutengi.

Sezvakaita chero pfungwa, kusanganisira zviyeuchidzo murwendo rwekutenga kunogona kukurudzira kubatikana uye kutyaira mutengi kana bhizinesi kutendeuka. Runyararo, runyararo rwekunatsa mukati memusangano webhizinesi runogona kuita kuti vanhu vadzikame. Kunhuhwirira kunomutsa ndangariro inofadza kumutengi kunogona kuita chiitiko chinofadza chekutenga.

Heano rakakura rinotsanangura vhidhiyo kubva ScentAir, mutungamiri mune hwema kushambadzira, vezvokutengeserana diffusers, uye ambient hwema indasitiri.

Bhizinesi Rekunhuhwirira Kushambadzira

Izvo zvinotisvitsa kune hwema kushambadzira indasitiri. Zvitoro zvava kutengesa mari kunhuwirira kuendesa masisitimu anogadzira mamoods evatengi uye anomutsa manzwiro, kutyaira kutenga uye kuvimbika kwevatengi. Zvinoenderana nechinyorwa cheShopify, hwema kushambadzira wakura kuita bhizinesi remabhirioni-emadhora anotenderera maindasitiri akawanda

Chidzidzo chakaitwa naNike chakaratidza kuti kuwedzera hwema kuzvitoro zvavo kwakawedzera chinangwa chekutenga ne80 muzana, nepo mune kumwe kuyedza kuchiteshi chepeturu chine mini-mart yakasungirirwa pairi, kupomba kwakatenderedza hwema hwekofi kwakaona kutenga kwechinwiwa ichiwedzera ne 300 muzana.

Hwema hweCommerce: Mashandisiro anoita Makambani Scents Kutengesa Zvigadzirwa zvawo

Uye heino yakakura infographic kubva kuFragranceX, Maitiro ekugona Kunhuhwirira Kwekutengesa, kusanganisira mabhenefiti ekushambadzira kwekunhuhwirira uye mhando dzehwema uye maitiro evatengi.

Kunhuhwirira kushambadzira (kunozivikanwa sekushambadza kwekunhuhwirira, kushambadzira kwekunaka kana ambient hwema kushambadzira) itsika yekushandisa hwema hunonhuhwirira kusimudzira mufananidzo wekambani, kuvandudza ruzivo rwevatengi uye kuwedzera kutengesa. Kunhuhwirira kushambadzira kunogona zvakare kuwedzera vatengi tsoka tsoka uye kukanganisa marefu sei vatengi vanopedza muchitoro.

Leanna Serras, Maitiro Ekugona Kushambadzira Kwekunhuhwirira
sainzi yekunhuhwira kushambadzira inogoveranwa

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.
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