Ongororo & KuedzwaKushambadzira & Kutengesa MavhidhiyoKushambadzira InfographicsKudzidzira Kutengesa uye KushambadziraTsvaga Kutengesa

Chii chinonzi Enterprise Tag Management? Nei Uchifanira Kuteedzera Tag Management?

Verbiage inoshandiswa nevanhu muindasitiri inogona kuvhiringidza. Kana iwe uri kutaura nezvekumaka ne blogging, iwe ungangodaro unoreva kusarudza mazwi akakosha kuchinyorwa ku Tag iyo uye ita kuti zvive nyore kutsvaga nekuwana. Tag manejimendi tekinoroji yakasiyana zvachose uye mhinduro. Semaonero angu, ndinofunga rakatumidzwa zita zvisirizvo… asi rava izwi rakajairika muindasitiri yese saka tichaitsanangura!

Chii chinonzi Tag Management?

Tagging saiti iri kuwedzera mamwe script tags kumusoro, muviri, kana kuzasi kwesaiti. Kana iwe uchimhanyisa akawanda analytics mapuratifomu, masevhisi ekuyedza, shanduko yekuteedzera, kana kunyange mamwe ane simba kana anonangwa emukati masisitimu, zvinogara zvinoda kuti iwe uise zvinyorwa mune yako yemukati manejimendi masisitimu epakati matemplate. Tag manejimendi masisitimu (TMS) inokupa iwe script imwe yekuisa mutemplate yako uye ipapo iwe unogona kubata vamwe vese kuburikidza neyechitatu-bato chikuva. Iyo tag manejimendi system inobvumidza iwe kuvaka midziyo uko kwaunogona kuronga zvine hungwaru ma tag aunoda kubata.

In imwe Enterprise sangano, tag management inoita kuti timu yekushambadzira, timu yedhizaini yewebhu, zvikwata zvemukati, uye zvikwata zveIT zvishande zvakazvimiririra. Nekuda kweizvozvo, timu yekushambadzira yedhijitari inogona kutumira uye kubata ma tag pasina kukanganisa zvirimo kana zvikwata zvekugadzira… kana kuita zvikumbiro kuzvikwata zveIT. Pamusoro pezvo, bhizinesi tag manejimendi mapuratifomu anopa kuongororwa, kuwana, uye mvumo inodiwa kukurumidza kuendesa uye kuderedza njodzi dze. nepakumedura saiti kana kunyorera.

Ive neshuwa yekuverenga yedu posvo pakutumira ecommerce tag manejimendi, ine runyorwa rwe zana akakosha ma tag ekuisa uye kuyera kushamwaridzana kwevatengi uye maitiro ekutenga.

Nei Bhizinesi Rako Rinofanirwa Kushandisa A Tag Management Sisitimu?

Pane zvikonzero zvinoverengeka nei ungangoda kuisa iyo tag manejimendi system mukuita kwako.

  • In imwe bhizinesi nharaunda uko protocol, kutevedza, uye chengetedzo zvinodzivirira vashambadziri kubva pakuisa zvinyorwa nyore muCMS yavo. Zvikumbiro zvekuwedzera, kugadzirisa, kugadzirisa kana kubvisa saiti script ma tag zvinogona kunonoka kugona kwako kugadzirisa ako kushambadzira kuyedza. A tag manejimendi sisitimu inogadzirisa izvi nekuti iwe unongoda kuisa imwechete tag kubva kune yako tag manejimendi system uye wozo maneja ese mamwe kubva kune iyo system. Iwe haufanire kuita chimwe chikumbiro kune yako timu yezvivakwa!
  • Tag manejimendi masisitimu anofambiswa mhiri zvemukati zvekutumira network zviri kukurumidza zvinoshamisa. Nekuita chikumbiro chimwe chete kubasa ravo uyezve kurodha zvinyorwa mukati mesaiti yako, unogona kuderedza nguva yekuremerwa uye kubvisa mukana wekuti saiti yako ichaomesa kana sevhisi isiri kudzika pasi. Izvi zvichawedzera shanduko uye kubatsira yako yekutsvaga injini optimization.
  • Tag manejimendi masystem anopa mukana ku dzivisa kuteedzera kwakapetwa, zvichikonzera kuyerwa kwakaringana kwezvose zvako zvivakwa.
  • Tag manejimendi masisitimu anowanzo kupa nongedzera-uye-tinya kubatanidzwa nemhinduro dzese dzauri kutega webhusaiti yako. Hapana kudikanwa kwematani ekukopa uye kubatika, ingo pinda uye gonesa mhinduro yega yega!
  • Mazhinji tag manejimendi masisitimu akachinja uye anopa mhinduro dzakasimba dze kupatsanura kuyedzwa, A / B kuyedzwa, uye multivariate kuyedzwa. Unoda kuyedza musoro mutsva kana mufananidzo pane yako saiti kuti uone kana ichiwedzera kubatanidzwa kana kudzvanya-kuburikidza nemitengo? Enda kumberi!
  • Mamwe ma tag manejimendi masisitimu anotopa zvine simba kana zvakanangwa zvirimo kuendesa. Semuenzaniso, iwe ungangoda kushandura ruzivo rwewebsite yako kana mushanyi ari mutengi maringe netarisiro.

10 Makomborero eTag Management

Heano akakurisa muongororo infographic yemusoro gumi mabhenefiti e tag maneja kune vatengesi veadhijitari kubva Nabler.

  1. Vaka yako yekushambadzira gore (BYOMC): Maitiro aya anosanganisira kugadzira data layer inoshanda seduramazwi rakajairika rekushambadzira kwedhijitari maapplication. Iyi mepu yekubatanidza inogona kuwiriranisa data pakati peakasiyana software mapakeji, kunyangwe iwo asingabatane zvakanangana.
  2. Ongorora maonero matsva: Yepamberi tag manejimendi masisitimu kana yekushambadzira gore mhinduro inobvumira vatengesi kuburitsa hutsva, hune hukama maonero. Izvi zvinobatsira kubatanidza madots pakati pevashanyi uye yavo yakawanda-zvishandiso profiles, inching padyo nekuva zvechokwadi omnichannel.
  3. Wedzera kukurumidza kwekuita mishandirapamwe yekushambadzira: Vanopfuura makumi masere muzana evashambadzi vanonzwa kuti kumhanya kwavo kwekumhanyisa kushambadzira kwedhijitari kwakawedzera nekushandiswa kwema tag manejimendi mhinduro. Vatengesi vanogona kutanga mishandirapamwe yepamberi zvinobudirira, kukwidziridza mhinduro nekukurumidza, sarudzo dzekuyedza nekukurumidza, uye kuchinja kodhi ipapo pazvinenge zvichidikanwa.
  4. Natsiridza uye wedzera: Vanopfuura makumi matatu nenhatu muzana yevashambadzi vedhijitari vanotenda kuti tag manejimendi inovandudza mushandirapamwe ROI, inowedzera mihoro, uye inovandudza optimization panguva yemishandirapamwe. Tag manejimendi masisitimu anobvisa asina kufanira kana akatyoka ma tag, achiatsiva nema tag anokwenenzverwa anogona kugadziridzwa zviri nyore pese pazvinenge zvichidiwa.
  5. Segmentation uye personalization: Inoshanda tag manejimendi inobvumira kubatanidzwa uye kuwirirana kwedata kubva kwakasiyana-siyana kushambadzira maapplication, ayo aimboshanda akazvimirira. Iyi data inobatsira pakuvandudza akadzama evatengi profiles uye zvirinani segmentation uye personalization.
  6. Wedzera kuvanzika kwewebhusaiti: Tag manejimendi mhinduro inorerutsa maitiro ekuona kuteererwa kwekuvanzika, zvichibatsira kuomerera kune akasiyana siyana edhijitari mitemo yekuvanzika munyika dzakasiyana.
  7. Kumwe kuedza: Tag manejimendi mhinduro inobvumira vatengesi vedhijitari kuita uye tag A / B kana multivariate bvunzo pane yavo yedhijitari zvivakwa, nekudaro kuyera mhedzisiro nemazvo. Kushandiswa kwemhinduro idzi kwakawedzera kuyedza ne17%.
  8. Tag manejimendi enharembozha: Kunyangwe zvisiri zvakapararira, kushandiswa kwema tag manejimendi enharembozha kuri kukura. Kubva muna Ndira 2015, 55% yevashambadziri vedhijitari muNorth America vakashuma maitiro akanaka, ne21% vachiona mhedzisiro yakanaka kubva kunharembozha.
  9. Sarudza vatengesi vari nani: Tag manejimendi mhinduro inogonesa kugadzirwa kwekupatsanurwa segment kune vakasiyana vanopa masevhisi nekukurumidza, vachitora kuenzanisa mhedzisiro munguva chaiyo. Ichi chiitiko chinopa huwandu hwekuita kuenzanisa kweakasiyana maturusi uye maapplication, kubatsira vatengesi kuita sarudzo dzinotungamirwa nedata.
  10. Deredza mari yekushambadzira yedhijitari: Tag manejimendi mhinduro dzinogona kubatsira kuyera mashandiro ekutengesa zvinhu uye kubata ma tag zvakazvimirira, kusunungura zviwanikwa zveIT. Ongororo ichangobva kuitika yakaratidza kuti 73% yevakabvunzwa vakawana vachishandisa Tag Management System (TMS) isingadhuri, uye makumi mana neshanu muzana vakashuma kuti inodhura zvakanyanya pane yekumaka nemaoko.

Iyo infographic inopedzisa nekucherechedza kuti kunyangwe paine mabhenefiti ari pachena ekugadzirisa tag manejimendi, mazinga ekugamuchirwa anga akaderera. Nekudaro, chiyero chiri kuwedzera zvishoma nezvishoma sezvo makambani anoona mabhenefiti ekushandisa tag manejimendi chishandiso seyakajeka yekushambadzira yepakati. Ichi chishandiso chinova chikuva chekukurukurirana chikuva chevashambadziri, zvikwata zveIT, uye vatengesi vemhinduro, zvichiita kuti maitiro ese akurumidze, awedzere kuoneka, uye ane mari yakawanda kune vese vanobatanidzwa.

tag manejimendi infographic

Enterprise Tag Management Systems (TMS) Mapuratifomu

Inotevera rondedzero ye Enterprise tag manejimendi mhinduro, ive shuwa yekutarisa mavhidhiyo pane mamwe eaya kuti uwane imwe tsananguro yekugona kwetag manejimendi uye tag manejimendi masystem.

  • Adobe Zvakaitika Cloud - Kuedza kubata vatengi-padivi deployments yeese matekinoroji mune yako yekushongedza stack inogona kuzadzwa nematambudziko Neraki, Chiitiko chePuratifomu Yekutanga yakavakwa neAPI-yekutanga dhizaini, iyo inobvumidza kunyorera kuti ishandise tekinoroji deployments, kushambadzira kufambiswa kwemabasa, kuunganidzwa kwedata uye kugovana, nezvimwe. Saka mabasa anotora nguva ekare, senge webhu tag manejimendi kana nharembozha SDK kumisikidza, tora nguva shoma - ichikupa yakanyanya kutonga uye otomatiki.
  • Ensighten Enterprise Tag Management - Manage ako ese evatengesi ma tag uye data kuburikidza neiyo imwe intuitive interface, iine zvinopfuura 1,100 turnkey mutengesi kusangana. Kubatanidza uye kumisikidza zvakapatsanurwa sosi dhata pane matekinoroji nemidziyo kutyaira yakakura ROI kubva kune yako irikushanduka tekinoroji stack kuburikidza neiyo imwe dhata dhata tag maneja.
  • Google Tag Manager - Google Tag Manager inoita kuti iwe uwedzere kana kugadzirisa ako mawebhu taggi uye nharembozha, nyore uye zvemahara, pese paunoda, pasina kubhaga iyo IT vanhu.
  • Tealium iQ -Tealium iQ inogonesa masangano kudzora uye kubata avo vatengi data uye MarTech vatengesi pawebhu, nhare, IoT, uye zvakabatana zvishandiso. Yakashongedzerwa ne ecosystem inodarika chiuru nemazana matatu evatengesi vekubatanidza vanopihwa kuburikidza nemategi uye APIs, unogona nyore kuendesa uye kubata tag vatengesi, kuyedza matekinoroji matsva, uye pakupedzisira tora kutonga kweako tekinoroji tekinoroji.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.