Tsvaga Kutengesa

Chii chinonzi Mepu Pack? Sei Zvakakosha Kuti Local Search Optimization?

Kana iwe uri bhizinesi remunharaunda kana mutengesi uchitarisira kugadzwa kwakawanda, kufamba kwetsoka, kana bhizinesi rose - iyo mepu paki muGoogle Searches izano rakakosha. Zvinoshamisa kuti mabhizinesi mazhinji haanzwisise kuti sei iyo mepu pack inoshanda kana kuti vanogona sei kuchengetedza nekuvandudza kuoneka kwavo mairi.

Chekutanga, ngatitangei nehumwe huwandu hwekukosha kwekutsvaga kwenzvimbo kana zvasvika kumabhizinesi emuno. Muna 2020, 93% yevatengi vakashandisa kutsvaga kwepamhepo kutsvaga bhizinesi remuno. Kutsvaga kwemuno uye kweorganic pamwe chete kunoita 69% yehuwandu hwedhijitari traffic. Asi heino kicker:

42% yekutsvaga kwemuno paGoogle inosanganisira kudzvanya paGoogle Mepu Pack. Uye vatatu pavatengi vana vanotsvaga munharaunda panharembozha vanoshanyira bhizinesi iroro mukati mezuva.

PaMepu Marketing

Sezvaunoona peji remhinduro yeinjini yekutsvaga (SERP) inosarudzwa neGoogle kuti a local search, iyo mepu pack chikamu chikuru chine huwandu hukuru hwezvivakwa. Panharembozha, zvinotora zvakatowanda! Ichi chikamu chinodaidzwawo seGoogle 3-Pack kana yemuno pack.

Pamusoro pe Mepu Kurongedza ari ads anobhadharwa, pazasi pane organic yekutsvaga mhinduro:

SERP Zvikamu - PPC, Mepu Rongedza, Organic Mhedzisiro

Iyo Mepu Pack Inoshanda Sei?

Varidzi vemabhizinesi emunharaunda vatinoshanda navo vanowanzoshamisika kuti mepu pack izano rinoda kuitwa mukuwedzera kune yavo webhusaiti zano. Nepo webhusaiti yako ingave yakanyorwa pamepu pack, haina kukanganisa kuoneka kwako mupakeji yemepu. Saka mepu paki inoshanda sei?

  • Bhizinesi Mbiri - yeGoogle, kuoneka kwemepu yako kune hukama zvakananga neyako Google Business Profile. Iwe unofanirwa kutora bhizinesi rako uye wobva washandisa maturusi avo kuchengetedza bhizinesi rako ruzivo (zita, kero, nhamba yefoni, maawa, dunhu, masevhisi, nezvimwe.) zvakarurama uye kusvika parizvino.
  • Reviews -Kuti utore chinzvimbo mushe uye uwane mamwe mabhatani, iwe unofanirwa kuve neazvino, kazhinji, uye akatanhamara zviyero uye wongororo painjini yekutsvaga. Kana iwe uri bhizinesi redunhu, kukumbira wongororo kubva kune vatengi vako kwakakosha mukuchengetedza kuoneka kwepamusoro. Iwe unogona kuda kutumira a ongororo manejimendi chikuva kukubatsira.
  • Nguva pfupi yapfuura -Mapikicha achangoburwa uye zvigadziriso zvekutumira zvinobatsira kuunganidza kutarisisa pamepu pack. Kumakambani ebasa repamba, tinowanzo gadziridza mwaka kana mwedzi wega wega izvo muridzi wemba angangonyanya kudzvanya pazviri.

Noti imwe chete pane izvi… kana wangonyoresa neGoogle Bhizinesi, unogona kutonga bhizinesi rako zvakananga kubva kuGoogle app kana Peji Yekutsvaga Injini. Google yaimbove nenharembozha yakanangana nekutarisa bhizinesi rako asi ivo vatozvipedza. Zvakandiodza moyo ini pachangu… semuridzi webhizinesi ndine imwe nzira yekuenda nayo pane yangu yekutsvaga saka ndinofanira kuchinjana nekudzoka.

Ko Kana Bhizinesi Rangu Risingaenderane NeTraffic Yenzvimbo?

Kunyangwe bhizinesi rako richienderana nekutsvaga kwenzvimbo, ini ndinokukurudzira kuti urambe uchitora uye kugadzirisa yako Google bhizinesi rondedzero. Iwe unoshamisika kuti vangani vanotsvaga vachiri kuda kuwana zviwanikwa zvinogara padyo. Semuenzaniso, tinoshanda nemakambani pasi rese - asi tichiri kuwana chikamu chimwe muzvitatu chebhizinesi redu kubva kumakambani emuno kana vashandi vanoshanda muno munharaunda.

Nechikonzero ichocho, ndingakurudzira bhizinesi rega rega kuchengetedza Mepu Pack yavo kuvapo. Kumisikidzwa munharaunda muMepu Pack hakukuvadze yako yenyika kana yepasirese organic yekutsvaga masanji. Mukupesana, ichiri imwezve nzvimbo inowanikwa!

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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