Izvo zvinoshanda uye zvisingaite muInternet kushambadzira + makiyi mabhenji

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KushambadziraSherpa's 2008 Kushambadzira Pamhepo uye Benchmark Gwaro + maBhenji akazvarwa kunze kwekutenda kuti kushambadzira pamhepo parizvino hakunzwisiswe, uye semhedzisiro, iko kushandiswa. Izvi hazvireve kuti vashambadzi varipo vanofanirwa kungowedzera mari pamhepo. Asi, isu tinofunga vashambadziri vanogona kuwana chiyero pakati pehupfumi, kunongedza kwakaringana uye kusasanganisa-kushambadzira, kushambadzira kwakanyanya kuchawana zvirinani zvirinani ivo ROI uye neruzivo rwepamhepo rwevatengi. Zvakawanda zvinofamba zvidimbu zvinokwana mumushandirapamwe wepamhepo, saka iri harisi basa riri nyore.

Yekutanga chipingamupinyi block, iyo inofanirwa kukundwa, ndeyekuti yechinyakare-chikoro midhiya masvomhu inoenderana nekukanganisa kwetsika, mitsara, analog midhiya, uye hairatidze izvo chaizvo zveasina-mitsara, midhiya midhiya. Nechikonzero ichi, dijitari midhiya masvomhu inoda kuwana yakaomesesa, uye inogamuchirwa pakati pevashandi vezvenhau. Imwe yedzimwe nzira dziri pachena dzekuwedzera kugona kune zvigadzirwa zvemadhijitari zvinotenga kutarisa zvakanyanya kuwanda. Chinyakare nhepfenyuro haitenderi kuti frequency itaridzwe pane yega nhanho, asi dijitari inodaro. Kusvikira izvozvi, isu takawana dhata kubva kuInsightExpress inoratidza kuti kuwanda kunokanganisa sei kushambadzira, takatarisa huwandu hwehuwandu hwekushandurwa ne frequency yekuburitswa kubva kuD Doubleclick, ndokutsanangura maitiro ekushandisa mutemo wekutapa kazhinji unonzwisisika kune yega nzira yekushambadzira.

Kumwe kumisikidza kwekuronga midhiya kuronga uye masvomhu kushomeka kwekutarisa kwehunhu padanho remumwe mutengi. Nemaitiro echinyakare ekutenga, imwe nhanho ye "marara" inoenderana uye inonetsa kurondedzera. Vashambadziri veDhijitari vanogona uye vanofanirwa kunge vari kuumbiridza mametric emhando yepamusoro kana vachironga midhiya. Izvi zvinogona kutora mafomu mazhinji, kubva kumberi kwehunhu hunongedzo kusvika pakupa kukosha nemitengo yekutendeuka. Isu tinoratidzira nzira dzekupa mhando kune dzinoiswa kuburikidza neyeetracking, uye kushanda kwemidhiya kuburikidza nemuchinjikwa-midhiya kugona zvidzidzo. Iyo poindi ndeyekuti kuverenga kunoshanda kusvika pane kungosvika chete kunofanirwa kuve kwakajairika pamapuratifomu edhijitari.

Isu hatifunge kuti pane yemashiripiti bullet yekugadzira iyo yakanaka kushambadzira, uye chaizvo kukurudzira vanhu kuti vagadzire uye vaedze zvinhu zvitsva. Zvinoenderana nekutsvaga kwedu, ndivo vashambadzi vanoedza zvinhu zvitsva uye vanogara vachizviedza izvo zvinogara zvichiita mushe. Isu tinokurudzira zvakasimba kutsvagiridza uye kuyedza uye kuratidza humbowo kubva kuongororo yedu kuti tsvagurudzo yemhando yepamusoro, iyo inokanganisa zvimiro zvinoenda mukugadzirwa kweshambadziro, inogona kunyatso kuve inoshanda kubva pakuona kwe roi pane kuvandudza kuongorora kana kuongorora kweA / B.

Contextual uye hunhu hunongedzo kuvandudza Pamhepo Kushambadzira

Chekupedzisira, Analytics inoda kuve zvirinani pakusanganisa modeled metrics yekubudirira. Nekugadzira ekumaka madhizaibhibhodhi ayo anosanganisira ese maviri mametric metric akafungidzirwa kubva kuongororo sampuro dhata ine yakacherechedzwa, yakateedzerwa metric senge zvinowoneka uye kudzvanya, zvinokwanisika kuti vashambadzi vawane mufananidzo uzere weizvo chaizvo zviri kuitika nemushandirapamwe wepamhepo. Kune yakawandisa data uye isina kukwana kunzwisisa kunze uko.

Isu hatina mhinduro dzese, asi isu tine dzakawanda dzadzo, uye kwatisina, tinotarisira kupa hurukuro, mazano matsva, uye kuyedza. Kusunda kushambadzira pamhepo kubva kwazviri kusvika kwazvinogona kuve kunononoka, asi ndiyo imwe yatinotarisira kutora chikamu.

3 Comments

  1. 1

    hazvisi kuzoitika. hapana kushambadza musocial media kunze kwekunge banner ads. Zvimwe zvese is SPAM. Kubheti kwakanyanya kuiswa kwechigadzirwa mumayoutube

  2. 2

    Parizvino ndiri kumusangano weAd Tech muParis uye dingindira guru rinodzokororwa pano zvinhu zvitatu:

    1. Kusvika kwakanangwa - kunyangwe zvemukati uye mhando yakakosha zvakanyanya, kuziva maitiro evaverengi vako zvakatonyanya kukosha. Nzvimbo dzepasocial network isarudzo iri pachena chete nekuti inochengeta ruzivo rwakanyanya nezvevashandisi vadzo. Nekudaro, nekufamba kwenguva uye mawebhusaiti akanaka emukati akavakirwa kuverenga kwavo kune vanyoreri vangave zvirimo zviri zvemahara kana premium, aya mawebhusaiti ichave yakanakira yekuisa nzvimbo yekushambadzira yepamhepo. Kugadzirwa kweForbes 400 blogger network chiratidzo cheizvi.
    2. Online Ad Spend - Michael Kleindl weWunderloop akataura kuti mukati megore kubva pahuwandu hwese kubva muzana yezvese zvakashandiswa pakushambadza, ingave TV, redhiyo, mapepanhau nezvimwe, 10% ichange iri online. Iye pachake akafunga kuti kunyange 10% yakanga yakaderera uye ane pfungwa yokuti UK ichave iri pedyo ne50% mukati megore.
    3. Sezvo digital TV iri kukura, online TV advertising iri kukurawo. Chimwe chinhu chikuru kuwedzera kwekumhanya kweInternet. Mamwe makambani (ndichafanirwa kutarisa manotsi angu) ari kuvimbisa 100mb yekumhanyisa kurodha mudzimba dzevanhu mukati megore. Pane munhu achaona tambo kana yepasi yakavakirwa TV zvakare kana izvi zvaitika? Achava makwikwi makuru.

    Sezvakataurwa naDoug, zvichange zviri zvekubika uye analytics. Ichi ndicho chikonzero nei kushambadzira network kuri kuisa mari yakawanda kudaro muvatengi vane hushamwari, yekubika tekinoroji.

    Ini pachangu, ndinotenda kuti kwave kune akati wandei enhema kutanga kweInternet. Ndinotenda kuti parizvino tirikusangana nazvo zvenharembozha. Nekudaro, kunyangwe iko kushaikwa kwechiono chekushambadzira kwakanaka kwenharembozha, iyo Internet ikozvino ine chizvarwa chose chevanhu vakave nenguva yekudzidza kubva mukukanganisa kwekare uye pakupedzisira kuigadzirisa.

    • 3

      Michael,

      Iwe unogona kutenda Tim kubva Kushambadzira Sherpa nekuda kweiyi positi yakanaka - Ndakavakoka kuti vaite post yevaenzi uye ivo vanoisa yakasarudzika musoro! Mhinduro yako yakanaka.

      Doug

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