Kugogodza Kwebhizinesi: Nyowani Matipi ekare Imbwa

yemubatanidzwa blogging Starter

Hapana anogona kukakavara nemhedziso kutonga kwemablog pane mukurumbira uye, zvakare, yekutsvaga injini chinzvimbo. Kuzivikanwa kwemablogiki kunobva pane iyi nyowani nzira yekutaurirana iyo yakashanduka pawebhu - yakanyanya kuonekera, kushoma kunatswa uye kwechokwadi.

Technorati iri kutevera pamusoro 112.8 mamirabhu mablog panguva ino nezviuru zvemablog zvakagadzirwa awa yega yega. Vhura sosi kunyorera senge WordPress, Blogger, kana Typepad uye Vox ita blogging nyore. Mune imwe kambani, kana isiri yega dhipatimendi reIT, iwe unowana chero munhu mumwe chete blogging. Zviri nyore:

Nyora + Shambadza = Blog?

Zvinonzwika zviri nyore, handiti? Ndiyo chaiyo nzira inorapwa nayo vanachipangamazano patinopinda musangano uye nekukurukura kublogi sechikamu chemazano ekushambadzira. Makambani anokurukura kubhuroka senge chinhu chiri pane yegore ra2008 yekutarisa. Kumbira kambani kana ivo blog uye iwe uwane iyo inosungirwa "yup". Kana vasina, vabvunze kuti ndeipi chikuva chavari kutarisa uye vanopindura nechero ye "vakasununguka".

Hazvisi nyore kudaro

Kana kubatanidzwa kublogi kwanga kuri nyore, nei huwandu hwemablogiki uchidzikira? Pane zvikonzero zvishoma:

  • Nhaurirano dzisina kugadzikana hadzisi kukwezva vaverengi.
  • Mabhizimusi mablogiki anoshanduka kuve akadzoreredzwa kuburitswa.
  • Misoro yacho haimutse kutaura kana trackbacks.
  • Zvinyorwa zvacho hazvina hunhu uye hutungamiriri hwekufunga.

Muchidimbu, chikonzero nei mabhizimusi emablogi ari kukundikana inyaya yekuti makambani ari kutsiva kunyorera kublogi kune yavo yemukati manejimendi manejimendi.

Mabhizinesi Anoda Rubatsiro!

Pane makiyi maviri ekubudirira kublogi ayo mabhizinesi anotarisa zvachose:

  1. Zano.
  2. Chikuva chinotsigira zano.

Chero chero IT mukomana ane huni hwepfungwa anogona kukanda WordPress pane server uye nekupa iyo CEO nekupinda. Iyi ndiyo yechokwadi-moto nzira yekuona yako bhizinesi bhurogu ipfupi hupenyu. Zvakafanana nekubuda uye kutanga bhizinesi rekuchengetedza lawn nekuti iwe wafungidzira maitiro ekutanga yako wega lawnmower.

  • Kuwana mvumo uye mitsva yekutsvaga injini kunoda kuongororwa kwakanyanya kwebhizinesi rako, vakwikwidzi vayo, kuvepo kwayo padandemutande izvozvi uye kwaungade kuve iko.
  • Kuteedzera bhurogu chikuva iyo inotungamira iyo blogger zvisina simba kuburikidza neiyo nzira yekutumira, inobatsira iyo hunyanzvi inept munyori kuburitsa yakagadziridzwa zvemukati, uye vobva vangozvirongedza zvoga izvo zvemukati kune yakanyanya kutsvaga mhedzisiro (yakasarudzwa mukumberi ongororo uye zano) ndiyo kiyi kune bhizimusi blog budiriro.
  • Kubloga hakusi kubudirira kweusiku. Yakakura mabloggi mhedzisiro inoda kukurumidza uye kugara uchiongorora uye kugadzirisa. Nebhizimusi blogging, ini ndinokurudzirawo nzira yetimu uko timu inovimbisa vanhu vari kuita pane yakazara zano uye chirongwa.
  • Zvemukati hazvifambiswe kana kubvumidzwa neKushambadzira. Kana paine dull hurukuro yekuve nayo, inowanzo kuve nekuda kweiyo kuchenesa zvemukati nehama hombe.

Strategic + Nyora + Shambadza + Optimization = Bhizinesi Blog!

Ini ndinoda WordPress uye iyi blog haizoshanduke kubva kune iyo blogging chikuva. Nekudaro, izvo hazvireve kuti WordPress ndiyo mhinduro kwayo. Pane yangu 'Gadzira Nyowani Nyowani' skrini, hapana zvishoma pasi pezana sarudzo… mamaki, zvikamu, chinzvimbo, excerpt, trackbacks, makomenti, pings, password kuchengetedza, tsika minda, post chinzvimbo, ramangwana zvinyorwa…. gomera. Kanda chino skrini pamberi pechero munhu uye zvinotyisa!

Bhizinesi rako harifanire kudzidzisa vashandisi maitiro ekushandisa bhurogu chikuva. Iwe unofanirwa kukwanisa kupinda zvechokwadi, kutumira uye kutsikisa. Rega iyo application iite zororo!

Keyword Scoring

Heino mumwe muenzaniso weakanakisa ficha yaunowana mairi Kuumbiridza Blogware, chishandiso chekubatsira munyori kutarisisa pamashoko akakosha nemitsara mukati mechinyorwa chake kuitira kuti ive nesimba rekutorwa nemainjini ekutsvaga.

Kana iwe ukanyora mashoma kana akawandisa mazwi akakosha nemitsara, mamaki ako anodonha! Chishandiso chidiki chinonakidza chakanyorwa neshamwari, PJ Hinton. Vanyori vanorayirwa kunyorera muverengi, asi vanogona kuzviita uye rakakura kiyi kuwanda kwesimba nechishandiso chakangwara seichi.

keywordstrengthscreenshot

Chishandiso chakadai seCompendium chinouya nechikwata chevashandi vanokubatsira iwe kuvaka zano, uye chishandiso chinokubatsira kuti uite zvine hungwaru pachirongwa ichocho. Uye iwe hautombodi wako IT munhu kuti utore chikamu! Kana iwe usiri kuda kuona rako bhizinesi blog kuburuka pasi machubhu, tsvaga vanhu chaivo uye tora chaicho chishandiso chekuita nacho.

Ini ndave nemufaro wekushanyirwa kwekofi naChris Baggott mangwanani ano (iye akatumira nezveForrester yekutsvagisa kublogi, futi.

Kuwedzera is kushanda - kuisa zvirimo uye kutyaira matani emigwagwa kumabhizinesi akasaina. Vaverengi vari kuita uye vanodzoka - uye mabhizinesi ari kukura kubva pamhedzisiro. Ino inguva inonakidza yekambani uye maCompendium mafambiro ari akanyatsopesana neaya mafambiro akacherechedzwa naForrester.

Kuzivisa Kwakazara: Ini ndiri mugovani muCompendium uye ndakashanda naChris naAli mumazuva ekutanga chaiwo. Kuunganidzwa kwaive dzidziso uye yekuchena boarding kumashure, asi Chris nechikwata vakachinja hurukuro iyoyo kuita kambani chaiyo! Haisisiri dzidziso, iko kunoshandura kuri kushandura mabloggi ebhizinesi.

7 Comments

  1. 1

    Yakanakisa post, Doug.

    Bhizinesi mablogiki anogona kunge ari kudonha nekuti vekutanga vanotora havana kumbodzidza nzira yekushandura vaverengi veblog kuita vatengi, dambudziko rinowanzoitika kune mazhinji mawebhusaiti. Iye zvino, vari kuedza zvishandiso zvakasiyana.

    Ini handifunge kuti bhizinesi rekubhuroga rakanyatso kuedzwa parizvino, zvirinani kwete nemazhinji emakambani anogona kubudirira nawo. Imhaka yekuti kutevedzera inyaya yakadaro.

    Nyaya dzekuteerera dzinochengeta mazhinji emakambani akanakisa kubva pakubhuroga. Makambani eruzhinji anofanirwa kungwarira kuti asaite zvirevo zvemberi zvinogona kukwezva vatengesi kuti vatenge masheya avo. Makambani akazvimirira anotungamirwa nevaoni (vangangove vakanyanya mablogiki) havadi kugovera maitiro avo ekufunga nevakwikwidzi.

    Saka, ndiani asara? Makambani ekushambadzira uye epakati-tier makambani asina kukura zvakakwana kuti aende kuruzhinji kana kuona zvakakwana kuti achinje nyika. Izvi zvinotungamira kumablog anofinha akazadzwa nekambani rubatso uye kuburitswa kwenhau.

    Mhinduro? Zvakanaka, ndichiri kushanda pane izvozvo. Kuwana vanhu chaivo kublogi hakusi nyore. Asi kana vangotanga, heano mamwe matipi ekuita kuti zvive nyore kune mabhizinesi mablogi kuchengeta iwo moto uchibvira:

    1) kuwana rubatsiro. Iye CEO anogona kunge ari mukomana waunoda pane bhurogu's byline, asi haakwanise kuita kuti zvive pamberi. Isa mumwe munhu kuti ave nechokwadi chekuti zvinyorwa zvinonyorwa uye kuiswa.

    2) gadzira karenda yekunyora. Sarudza zvauchazotaura nezvazvo pachine nguva, mhanyisa kupfuura timu yepamutemo uye wobva waita kuti vanyori vako vashande pane zvakatumirwa.

    3) nyora izvo vatengi vako vanoda. Kufinha kuri mupfungwa dzemuverengi (kana ziso remuoni, kana chimwe chinhu). Kana iyo blog yakanangana nekuwedzera kukosha chaiko kune tarisiro yekambani, zvichave nyore kushandura vaverengi kune vatengi.

    Thanks zvakare nokuda kwechinyorwa chakanaka.

    Rick

  2. 3

    Great post, semazuva ese.

    Asi ini ndinoda kubvunza, wakauya sei nezvekudzidza kweCompendium's chimiro chawakasimbisa? Mutengi wako ari kuishandisa here? Kana kuti post iyi yakatsigirwa neCompendium? Yakasvika chaizvo sekutengesa.

    Ziva kuti handisi kukupomera mhosva, uye kunyangwe yaive yekubhadhara-ye-positi ndingadai ndichiri kufunga nezvako, asi ndinongoda kuziva…

    • 4

      Mhoro Mike,

      Hapana kunetseka ikoko! Ini ndakapa kuburitswa pakupera kwepositi - ndakabatsira kusimudzira mavambo eCompendium naChris Baggott uye ini ndiri mugoveri mubhizinesi.

      PJ Hinton mugadziri paCompendium uye (zvakangoitika) zvakare mumwe 'fiend' we Mukombe weBean kwandinonotandara. Ndanga ndichitaura naPJ nezve mamwe mazano ekubatsira blogger kunyora sezvaanonyora - uye PJ akandipa nzwisiso yechinhu ichi chakanga chisati chaburitswa.

      Ali Sales akauya nezano uye ndinofunga kuti rakanaka.

      Doug

  3. 5
    • 6

      Hapana dambudziko, Mike! Ndichagara ndakakubudirai pachena – uye ndinokutendai nekupikiswa. Ndinofunga kuti 'ibasa rangu' seblogger. Kana ndichanyora mazwi, ndinokwanisa kukwanisa kuatsigira!

  4. 7

    Blogging inzira yakanaka yekuti kambani isvike vanhu vakawanda. Inobvumira kambani kuratidza rumwe rutivi rwebhizimisi ravo. Pamusoro pezvo, zvinobatsira kuwedzera chinzvimbo chavo pane injini yekutsvaga. Nekuti mabhurogi inzira yakanaka yekubatana nevatengi vako uye yekuwedzera yako social network, unofanirwa kungwarira uye zvinoenderana nekubhuroga kwako.

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