Yahoo! Tsvaga Kushambadzira… Wakandirasa!

Direct Mail inzira inodhura. Nekuti inodhura, haigone kuitwa zvisirizvo. Ini ndaiwanzo kuudza vatengi vangu kuti mukana wekuwana kutarisisa kwemumwe munhu neDirect Mail yaive yakanangana nehurefu pakati pebhokisi ravo retsamba nemarara avo emarara. Chikamu chega chemushandirapamwe wekutumira tsamba wakakosha kudarika chakanangwa uye chidimbu kugona kuita pamushandirapamwe.

Nhasi, ini ndagamuchira runako rwakagadzirwa Direct Mail chidimbu kubva Yahoo! Tsvaga Kushambadzira. Chipo ichi chaive $ 75 kiredhiti kune rimwe kiyi rekushambadzira pane iyo Yahoo! injini yekutsvaga. Sezvo ini ndichangobva kuvhura pasocial network yeNavy Veterans, Ndanga ndichiedza kuyedza nemamwe mazwi makuru anotenga.

Yahoo! Tsvaga Kushambadzira Direct Mail Campaign

Iyo yakanaka kudhinda, chokwadika, ndeyekuti iwe unofanirwa kuisa $ 30 isingadzokeri dhipoziti muaccount. Izvo zvichiri madhora makumi mashanu nemakumi mashanu emadhora zvandaigona kunge ndakashandisa, zvakadaro, saka ndakaedza kusaina. ndinoti akaedza nekuti ini ndakasangana neiyi yekukanganisa meseji isiri pasi pe4 nguva mune yekunyoresa uye yekubhadhara maitiro

Yahoo! Kukanganisa

Direct Mail ine chinhu chimwe chakafanana nechero kushambadzira. Iwe unofanirwa kukwanisa kuendesa yako chigadzirwa kana sevhisi nekukurumidza iko tarisiro painopinda nemusuwo. Kusakwanisa kuburitsa kunokuvadza kupfuura kusashambadza zvachose. Ndiri kutarisira kuti iyi Yahoo! mushandirapamwe waive mushandirapamwe wekuenzanisira wakatumirwa kune vashoma vanhu kuyedza kugona kwesystem yavo kubata kunyoresa nekutenga… asi chokwadi chingangodaro chakapesana. Vakandirasa! Mushure me4 kuyedza, ini handisi kudzoka.

Yahoo! angangodaro akashandisa mazana ezviuru zvemadhora pane ino yakananga tsamba chidimbu. Uye murombo wekushambadzira Director, uyo akagadzira chinonakidza chidimbu, anogona kupomedzerwa mhosva yekusaita mushandirapamwe

Kunze kwekunge, chokwadi, Yahoo! zvinoitika kuverenga blog yangu. 🙂

5 Comments

  1. 1

    I am always amazed when big companies screw things up like this. They are lucky you gave them four chances, most people would have stopped the first or second time. Unfortunately for the “little guy” if we make a mistake like this, our potential customers will rarely give us a second chance.

  2. 2

    Yes, but Direct Mail is expensive only if it?s not done properly. If it IS done well, then it can be cost effective. It may cost more money than something cheap/free like email marketing, but tends to be more successful. It’s measurable, customizable, and can be tested. Let’s see radio or TV do THAT. (So sayeth the DM expert! 😉 )

    Erik Deckers
    VisionDirect

    • 3

      Eric,

      I agree! I should have said ‘significant investment’ rather than ‘expensive’. It’s not really an expense when it’s done correctly and helps to drive so much revenue. Heck, I was ready, willing, and able to respond to this piece!

      Doug

  3. 4

    Eric,

    Great comments. Yahoo’s marketing group has recently been losing a lot of their best people to startups and competitors. I’ve always thought one of the best direct marketing gurus is Jay Abraham – maybe they should give him a call.

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