Ongororo & KuedzwaKugonesa Kugonesa

Yakazara Circle Insights: Funnel Metrics uye Attribution ye Salesforce

Kumakambani mazhinji, kushambadzira nekutengesa hazvishande padanho rinotamba munda. B2B yekutengesa mashandiro ane CRM masystem senge Salesforce kuyera mashandiro, kusanganisira akazara emakambani metric uye granular ruzivo rwechikwata uye munhu kuita. Sezvo CRM system ichishanda seye de facto system yekurekodha kwemari mumakambani mazhinji, timu yekutengesa ine data rinovimbika muC-suite. 

Zvikwata zvekushambadzira zvinoshandisa akasiyana martech mhinduro kugadzirisa michina uye kuyera zvinoitika kumusoro kwechitoro fanera. Asi vazhinji havagone kudonha pasi kuti vaone zvinoitika kana hutungamiri hwaendeswa kukutengesa. Yakazara Circle Insights, yekutengesa mashandiro ekugadzirisa mhinduro suite iyo yakavakirwa 100% pane iyo Salesforce Service Cloud®, inounza kutengesa uye kutengesa data pamwechete, kugadzira imwechete sosi yechokwadi chokwadi.  

Yakazara Circle Insights zvigadzirwa zvinopa kujekesa kwakajeka mukupa kwekushambadzira kune mari uye kuita kuti timu yekutengesa ibudirire kuonekera nekutengesa kwakazara uye data rekutengesa faneli. Kujeka kunoguma kunobvumidza vatengesi vekutengesa uye vekutengesa kuita sarudzo dziri nani dzinowedzera mushandirapamwe, kumhanyisa pombi nemari, uye kutyaira kwakakwirira kushambadzira ROI.

Mhinduro Management

Yakazara Circle yeMhinduro Management

Yakazara Denderedzwa Mhinduro Management manejimendi inopa vashandisi iyo yakazara data rekushambadzira - kusanganisira Salesforce mushandirapamwe kupiwa - ivo vanofanirwa kutyaira mari. Kutsiva maspredishiti akaomarara uye nemishumo isina kukwana, isina kukwana, Dhivhosi Management inopa yakajeka, yakajeka mishumo inoratidza kushambadzira mashandiro, kutyaira kuwanda, kuwana Salesforce ROI, kuenzanisa kushambadzira nekutengesa, uye kugonesa kuronga kwakasimba. 

Response Management inopa nzira yekutevera mhinduro dzekutungamira pamatanho ese efannel uye inounza yakavharika-loop maonero emhedzisiro, kubva kunobva kune mhedzisiro. Iyo zvakare inopa yakazara kutendeuka metriki iyo inobvumidza kushambadzira uye kutengesa zvikwata kuona maitiro maitiro kuputsika, senge ruoko-kuregedza mapoinzi uko kunotungamira kunodonha kuburikidza nekutsemuka, kuti vagone kushanda zvakanyanya padhuze pamwechete kuti vawedzere mikana. 

Campaign performance metric inonyatso kuona kuti ndeapi macampaign anokanganisa pombi nemari, zvichigonesa kugadziridzwa kwemusanganiswa wekushambadzira. Akaunti-yakavakirwa kushambadzira fanera metric uye yekupa kugona kugona inobvumidza vashandisi kuti vawane kuoneka muaccounting yekutsvaga ivo vachiyera kushanda kune maakaunzi uye zvikamu. 

Mutambi

Yakazara Circle Insights Matchmaker

Yakazara Denderedzwa Mutambi chigadzirwa chinoita kuti vashandisi vabatanidze madhiraina pakati pevatungamiriri nemaakaunzi kuitira kuti vagone kuita uye kuyera zvirongwa zveABM zvinobudirira. NaMatchmaker, vashandisi vanogona kuita zvine chekuita nemaakaunzi akawandisa asi zvine hungwaru kugadzirisa zvinotungamira zvinotungamira, kubatanidza munhu kunotungamira kumaakaunzi akafanira sechikamu cheakaundi-based yekutengesa uye nzira yekutengesa. 

Kubatanidza iwo madhayeti pazvibatanidzwa zveakaundi natively mukati meSalesforce, Matchmaker anoshandisa "fuzzy enzaniso" uye dhonza-uye-kudonhedza mushandisi interface kurerutsa inowirirana mitemo injini yekugadzirisa, zvichiita kuti zvive nyore kuita kuti zvisingaonekwe zvioneke. Iyo zvakare inopa inotungamira kune varidzi kuburikidza nemitemo inogadziriswa kuitira kuti mukana wega wega unyatsogadziriswa uye kuteedzerwa, kushandura mhinduro dzemutungamiri muzvibodzwa zvakanangwa. 

Matchmaker zvakare inoita kuti zvive nyore kuronga zvine hungwaru uye kunongedza maakaunzi anounza mari zhinji, ichipa kuoneka kuzere mumabasa enhoroondo uye metric yekuita yeakaundi yega yega. Yayo inochinjika yekuzvimiririra-yekugadzirisa kugona inoita otomatiki kuenzanisa, kushandura uye kupihwa mitemo nyore nekubvumira vashandisi kusarudza apo zvinotungamira zvinofanirwa kushandurudza auto kune wekubatana kana kumisikidza miganho yekupa kune chaiyo account muridzi kuti aite zvinotungamira. 

Campaign Attribution

Yakazara Circle Insights Salesforce Campaign Attribution

Yakazara Denderedzwa Campaign Attribution chigadzirwa chinotendera vashandisi kuteedzera mushandirapamwe mu Salesforce yeiyo yakazara maonero ekuti mapurogiramu ekushambadzira anounza mari sei. Ne Campaign Attribution, vatungamiriri vekutengesa vanowana iwo mushandirapamwe wekunzwisisa mashandiro ekutyaira mushambadziro wekushambadza musanganiswa, kusanganisira kutaridzika mumushandirapamwe wega wega une chekuita pamukana wese.

Inowanikwa sechikamu cheZere Circle Response Management kana seyakazvimirira chigadzirwa, Campaign Attribution inoshandura mashandisiro anoita vashambadzi uye kuyera mashandiro emushandirapamwe muSalesforce nemhando dzekugadzirisa dzinoteedzerwa pamwe nekunze-kwe-kwe-mubhokisi mamodheru maturusi. Inopa mufananidzo uzere wekuti yakazara-fanera kushambadzira zvirongwa zvinoita. Izvo zvinosanganisirawo mari uye ongororo yemapaipi yekuongorora iyo inogona kuve yakakamurwa nemhando yemushandirapamwe, saizi yevatengi uye sosi inotungamira pamwe nemaonero maitiro. 

Campaign Attribution inobvumidza vashandisi kurema kupiwa neiyo imwechete-yekubata kana yakawanda-inobata mamodheru kana kugadzira modhi inoenderana neyayo yekutengesa kutenderera uye kushambadzira zvinangwa, kusanganisira kugona kwekugadzirisa uremu, kuisa tsika dzakasiyana uye kuyambuka-enzanisa mhedzisiro mhedzisiro. Campaign Attribution inochengetera chaiyo data yekupa mukati meSalesforce, ichibvumira vashandisi kuti vanyurure mumashoko egranular pane chero chikamu uye vagadzire vane simba, vanovimbika mashandiro ekuita.

Dhijitari Kunobva Tracker

Yakazara Circle Insights Dhijitari Sosi Tracker

Vatengesi vanofambiswa nehunyanzvi vanofanirwa kuyera kugona kwekushambadzira kwedigital kuitira kuti vaongorore kuti sei uye kupi kwekushandisa zvakanyanya kushambadzira madhora. Nhasi, kudzvanya kubva kushambadziro yedhijitari, chiteshi chezvemagariro, uye zvimwe zvinyorwa zvepamhepo zvisati zvakabatana kune zvinotungamira mukati meCRM Vashambadziri vanofanirwa kubatanidza tarisiro isingazivikanwe yedhijitari yekubata kune yakazivikanwa, yekupindura inotungamira mukati mekambani sisitimu yekubika mari. 

Denderedzwa Rizere Dhijitari Kunobva Tracker inowedzera uku kushanda pamusoro peye yedu fanera metric chigadzirwa, Response Management. Pamwe chete, zvigadzirwa izvi zvinotora pamhepo uye pasiri pamusangano, zvinosanganisira kusazivikanwa mabatiro, kubva kune akawanda emushambadzi nzira, zvirongwa uye masystem, kuyera kushanda kweiyo yakazara yavo faneli kushambadzira zano uye mupiro kune pombi uye mari. 

Nezve Zvakazara Denderedzwa Insights

Yakazara Circle Insights inoshambadzira kushambadzira uye yekutengesa kuita kuyerwa mhinduro kuti igadzirise mushambadziro wekushambadzira wekambani uye kutyaira yakawanda mari. Iyo kambani inopa yakawanda-yekubata kupiwa, yakazara yakazara faneli metric uye inotungamira manejimendi tekinoroji. Yakavakwa 100% pane iyo Salesforce Service Cloud®, Yakazara Circle Insights 'zvigadzirwa zvinowedzeredza inotungamira yekushambadzira otomatiki mhinduro.

Yakazara Circle Insights ndiyo chikuva chaunoda kuyera kushambadzira uye kuwedzera bhizinesi rako. Isu tapedza makore mapfumbamwe tichivaka yakazara chikuva iyo inoteedzera uye kuyera ese mishandirapamwe, zvirongwa, zviitiko uye chiteshi munzvimbo imwechete. Yedu chikuva ino pedzisa yako yazvino kushambadzira stack uye inounza dhata kubva kune ako ese akasiyana masisitimu ekushambadzira masisitimu kuCRM munzira yakaenzana nzira yekuzara fanera kuongorora. Uye zvakanyanya kukosha, chikuva chedu chinokupa iwe inoitika yekuona uye maturusi ekuvandudza mishandirapamwe uye zvirongwa zvekukanganisa zvakanyanya kubhizinesi rako.

Rongedza Yakazara Circle Insights Demo

Bonnie Crater

Bonnie Crater ndiye Mutungamiri & CEO we Yakazara Circle Insights. Asati ajoina Yakazara Circle Insights, Bonnie Crater aive mutevedzeri wemutungamiriri wekushambadzira kweVoiceObjects uye Kuziva. Bonnie akabatawo mutevedzeri wemutungamiri wenyika uye mukuru mutevedzeri wemutungamiri wenyika kuGenesis, Netscape, Network Computer Inc., salesforce.com, uye Stratify. Yegumi wemakore murwi weOracle Corporation nemabhizimusi ayo akasiyana siyana, Bonnie aive mutevedzeri wemutungamiri wenyika, Compaq Products Division uye mutevedzeri wapurezidhendi, Workgroup Products Division.

Related Articles

Kudzoka kumusoro
pedyo

Adblock Yaonekwa

Martech Zone inokwanisa kukupa izvi zvemukati pasina muripo nekuti isu tinoita mari saiti yedu kuburikidza nemari yekushambadza, affiliate links, uye kutsigira. Tinozotenda kana iwe ukabvisa yako ad blocker iwe paunoona yedu saiti.