Ecommerce uye Retail

Maitirwo Echokwadi-Nguva YeMusika Mitengo Inogona Kuwedzera Bhizinesi Performance

Sezvo nyika yazvino inoisa kukosha kwekuwedzera pakumhanya uye kuchinjika, kugona kupinza chaiyo-nguva, yakakosha mitengo uye kutungamira kwekutengesa mumateshi ekutengesa kwavo kunogona kupa mabhizinesi ruoko rwepamusoro kune vakwikwidzi kana vachisangana nezvinodiwa nevatengi. Ehe, sezvo zvinodikanwa zvekuita zvichiwedzera, ndizvo zvakaitawo kuoma kwebhizinesi. 

Mamiriro emusika uye masimba ebhizinesi ari kushanduka nekukurumidza, zvichisiya makambani achinetsekana kupindura kune zvinokonzeresa mitengo - zviitiko zvakaita sekuchinja kwemitengo, mitero, mitengo yemakwikwi, chimiro chezvinyorwa, kana chero chinhu chinoda shanduko yemutengo - nekukurumidza, zvine hungwaru, uye zvinobudirira. Kana zvichingofanotaurwa uye zvinogoneka, zvinokonzeresa mitengo zviri kuitika zvakanyanya kazhinji. 

nhasi, B2B vatengi vanotarisira chiitiko chakafanana nevatengi kubva kune avo vatengesi vebhizinesi - kunyanya maererano nemutengo. Zvisinei nekuoma kwemitengo yeB2B, vatengi vanotarisira kuti mitengo inonyatsoratidza mamiriro emusika, yakanaka, yakagadziridzwa uye inowanikwa ipapo - kunyangwe kune makuru makotesheni.

Kuvimba nemaitiro enhaka ekuseta mitengo kwakangowedzera kuipa kwekuwanda kwezvinokonzeresa mitengo. Asi, vatungamiriri vane chiono vanofanirwa kufungidzira nzira dzavo dzekuunza Real-Nguva Yemusika Mitengo. 

Yechokwadi-Nguva Musika Mitengo chiratidzo chemutengo icho chiri chine simba uye chesainzi. Kusiyana nedzimwe nzira dzemitengo ine simba, haimire pakuita mitemo; inokurumidza kupindura, asi nenzira ine hungwaru.

Muchikamu chino, ini ndinokufamba iwe kuburikidza nemaviri mashandisiro emakesi eReal-Nguva Musika Mutengo - muCommerce uye mumutengo kubvumidzwa kufambiswa kwemabasa kwemaodha - uye kurukurai kuti kufungidzira mamiriro quo kunogona kubatsira zvirinani bhizinesi rako nekusimudzira mashandiro ebhizinesi. 

Chaiwo-Nguva Musika Mutengo muCommerce - Zvazviri Uye Nei Uchiida Izvo

Kuve nechokwadi chekuti mitengo inoita zvakanaka zvakakwana mumatanho echinyakare zvinonetsa; makambani akatambanudzwa zvakare nekupinda kweCommerce.

Mibvunzo yakanyanya kudzvanya yandinonzwa kubva kuvatungamiriri vekambani yeB2B maererano neiyo yakasimba eCommerce mhinduro ine chekuita nemitengo. Mibvunzo inosanganisira:

  • Ndeapi mitengo anofanirwa kupihwa kune vatengi pamhepo?
  • Ndingaite sei kusiyanisa mitengo yakakwana kuti ndikudze hukama huripo hwevatengi?
  • Ko kana mitengo yangu yepamhepo yakadzikira pane yange ichibhadharwa nevatengi vangu?
  • Ndingaite sei kuti ndive nemutengo wakakodzera uriko unokwezva zvakakwana kuti mutengi mutsva atange kuita bhizinesi neni pasina kupira margin akawandisa?
  • Mitengo yangu yakanaka here kutengesa zvinhu zvitsva kune vatengi pasina kutaura kune mutengesi rep kana kuda kutaurirana?

Yese iyi mibvunzo inopfuura yechokwadi; zvisinei, kugadzirisa imwe uri wega hakukupe kukwikwidza kwenguva refu muchiteshi ichi chakakosha. Asi, eCommerce mitengo inofanirwa kuve yakasimba. Mitengo ine simba - nepo chimwe chinhu chebuzzword - zvinoreva kuti vatengi vako vanoona mitengo inoenderana nemamiriro emusika chero nguva. Mune mamwe mazwi, Real-Nguva Musika Mutengo. 

Nepo tsananguro yacho iri nyore, kuiwana hakuna kutwasuka. Real-time mutengo wemusika we eCommerce hazvigoneke kana maturusi ega mubhokisi rako rematurusi ari echinyakare maspredishiti uye akasiyana dhata masosi anokura ekare asati aongororwa, ndoda kuita.

Asi, mutengo vatengesi vesoftware vanogona kukubatsira iwe kuseta discrete asi panguva imwe chete yemitengo nzira pamhepo inozadzisa zvinangwa zvakawanda zvebhizinesi ichipa vatengi mitengo yavanotarisira pasina nguva yekunonoka. 

Imwe eCommerce yekushandisa kesi iri kushandisa online-yakatarwa dhata senge peji rekutarisa, shanduko, kusiyiwa kwengoro uye kuwanikwa kweyekuisa kumisikidza akawanda maano ekudzora eCommerce mitengo. Semuenzaniso, yakakwira hesheni uye kutarisa peji zvine yakachinja kutendeuka zvinogona kuratidza kuti mutengo wakanyanya kukwirisa. (Pane iwo mutengo wekutanga!)

Kuseta akangwara ekudzikisira nzira kuri nyore kwazvo neiyi nzira, iyo inobvumira mushandisi kudhonzera mukati uye kuongorora akasiyana data seti, asi zvakare gadzirisa madhirezi ekubhururuka panhunzi. Semuenzaniso, nekukasira kuseta 30 muzana mutengo kuderedzwa pamayunitsi makumi maviri apo data inoratidza kuti mitengo yakakwira zvakanyanya kuti ifambise zvinyorwa. Kana yakabatanidzwa kuburikidza nepamusoro-kuwanikwa API, yako eCommerce chiteshi inogona ipapo kugadzirisa mitengo mitsva kana kuderedzwa. 

Pamusoro pekumisikidza nzira zhinji dzekudzikisira, Real-Nguva Musika Mitengo yeCommerce inobvumidza makambani eB2B ku:

  • Siyanisa mitengo yevatengi varipo uye vashanyi vatsva padanho rezvigadzirwa kana chikamu cheSKU
  • Gadza eCommerce-yakanangana nezvidimbu zvinogona kuve zvemunhu (kana zvakanangwa) kune vatengi zvikamu uye zvigadzirwa zvigadzirwa
  • Ipa mutengi-akasarudzika chibvumirano mitengo uye ine simba tiered mitengo yehuwandu kuputsa online
  • Sanganisa elasticity-based mutengo optimization, kuverengera omnichannel mutengo kusagadzikana kunozadzisa mari uye margin zvinangwa zvebhizinesi

Kusimuka kubva pakuita, maitiro akaomesesa anoda kufungidzira imwezve inofambiswa, data-inotungamirwa nesainzi nzira yekuendesa Real-Nguva Yemusika Mitengo. Nekuita izvi, mabhizinesi anogona kuita zvirinani zvinotarisirwa nevatengi pamhepo. 

Yechokwadi-Nguva Musika Mitengo yeMirairo Inovandudza Zvemari uye Zvekushandisa Mhedzisiro 

Iwo mabhenefiti akafanana eReal-Nguva Musika Mutengo weCommerce anowedzerwa nyore kune mamwe mitengo uye maodha maitiro mukati mekambani yeB2B. Kana mitengo ine simba, yakagadziridzwa ichiunzwa kuburikidza nepamusoro-inoita API, denga rinenge riri muganhu maererano nemhando dzematambudziko ehupenyu chaiwo aunogona kugadzirisa. 

Munhu anoyemurwa nemutengo chaiwo wenguva ndeyenguva refu mutengi weZilliant Shaw Industries Group Inc.  

Shaw anoshandisa kugona kwemitengo kuti asimbise kuti iwo maodha anowirirana nemitengo yakabvumiranwa-munguva chaiyo, uye wozoiendesa kune vanobvumidza (s) kwakaringana zvichibva pamatanho ekubvumidzwa atinogona kushandura zviri nyore. Kana paine chero kukanganisa kwemitengo kukaonekwa, iyo odhi inotumirwa yakanangana nepakakodzera nzvimbo yekubatana kuti ibvumidzwe kana kugadziriswa nekukasira. Iyo software mashandiro akagonesa Shaw kuti abudirire kugadzirisa zvingangoita zviuru gumi neshanu nezvikumbiro pazuva, uye nekuchinja shanduko yekufambisa uye nemazinga ekubvumidza nekukurumidza uye nyore. Aya marudzi eshanduko akatora mavhiki kana mwedzi kuti akanganisa mune yedu yekare system

Carla Clark, Director weRevenue Optimization yeShaw Maindasitiri

Pamusoro pekugona kwekuwana Real-Nguva Musika Mitengo inogona kugonesa, makambani eB2B anomirawo kuwedzera zvakanyanya mari nemipendero apo vachiendesa zvakagadzirirwa vatengi vatengi vanotarisira. 

Yechokwadi-Nguva Musika Mutengo weCommerce kana zvimwe zviteshi zvinofanirwa kuwanikwa nekukasira, mitengo yakatarwa inoenderana pamatanho uye inonyatsoratidza mamiriro azvino emusika uye hukama hwevatengi. Iyo inofanirwa kuendeswa ipapo ipapo, kunyangwe kune makuru makotesheni ekukumbira, isina kana lag nguva panguva yekutaurirana. Pamusoro pezvo, kuti mhinduro ive yechokwadi ine simba uye chaiyo-nguva, inofanira zvakare:

  • Ratidza mutengo wazvino wemusika wakaverengerwa uye / kana wakakwenenzverwa uchipesana nezvakasiyana zvigadzirwa 
  • Shandisa imwe dhata kubva kwakasiyana, kusingagumi masosi zvakanyanya kungwara 
  • Nunura mitengo yakaenderana nehurongwa mumachaneli mune chaiyo-nguva
  • Nehungwaru shandura mvumo, kutaurirana, zvinopesana
  • Dzorera zvakasarudzika zvemuchinjikwa-kutengesa uye kumusoro-kutengesa kurudziro

Kuti udzidze zvakawanda nezve Yechokwadi-Nguva Musika Mitengo iyo inoburitsa yakatarwa, yakangwara uye misika-inoenderana nemitengo kwechinguva chiziviso, verenga chiziviso chaZilliant:

Yechokwadi Nguva Mutengo weE-commerce

Pete Eppele

Pete anounza makore makumi maviri echigadzirwa zano ruzivo, achibatsira Fortune mazana mashanu emakambani kusunga Big Data kugadzirisa bhizinesi kuita. SaMuteedzeri Mutevedzeri weMutungamiri weZvigadzirwa neSainzi, Pete anoona nezve kutungamira Zilliant'R R & D kuyedza uye kutsanangura chigadzirwa chigadzirwa lifecy uye zvinodiwa. Asati aZilliant, Pete akashanda seMutevedzeri weMutungamiriri weChigadzirwa Kushambadzira kuYclip. Yclip isati yavapo, Pete akachengetedza KD1 inonyanya kucherwa kwemigodhi uye sarudzo dzekutsigira zvinoshandiswa naWalgreens, Lowe's Home Improvement uye Pepsi / Frito Lay.

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