Ecommerce uye RetailKushambadzira Infographics

Zuva raAmai Kutenga uye E-Commerce Maitiro e2024

Zuva raAmai razova iro zororo rechitatu-guru rekutengesa yevatengi nemabhizinesi, kutyaira kutengesa kune akasiyana maindasitiri. Kuziva maitiro ezororo rino uye mashandisiro emari zvinogona kupa simba mabhizinesi kuti akwidziridze mukana wekutaura uye kutengesa.

Nhamba Dzakakosha dzeVashambadzi muna 2024

Vashambadziri vanofanirwa kutarisa kune anotevera manhamba akakosha ekuronga maitiro avo muna 2024:

  • Kushandisa Maitiro: Avhareji yeAmerica inopedza inenge $205 paZuva raAmai.
  • Zvipo Zvaunoda:
    • Maruva: Inosvika 69% yezvipo zveZuva raamai muUS maruva.
    • Zvishongo: 36% kuronga kutenga zvishongo.
    • Makadhi Ezvipo: 29% yevatengi vanotenga kadhi rechipo kuna amai vavo.
    • Zvekuchengeta Pamunhu Nerunako Zvigadzirwa: Izvi zvinosanganisira 19% yezvipo zveZuva raamai muUS
    • Restaurants: 47% yevatengi vanopedza mari pakuvhakacha kwakakosha sekudya kwemanheru kana brunch, zvichiita kuti Zuva raAmai rive zuva rakabatikana kwazvo pagore kuindasitiri yekudyira yekuUS.
  • Shopping Venues: 29% yevatengi vakaronga kutenga zvipo zveZuva raamai pazvitoro zvedhipatimendi.
  • Online Shopping: 24% yeKutenga kweZuva raamai kunoitika online.

Zuva raAmai chiitiko chakakosha chinokanganisa zvikamu zvakasiyana zvinosanganisira zvekutengesa, zvekudyira, uye e-commerce. Vatengesi vanogona kukwidziridza zororo rino nekutarisa pane zvakakurumbira zvipo zvikamu, kunanga vatengi vepamhepo, uye kugadzira kukwidziridzwa kwakakosha kwezviitiko zvekudyira. Kunzwisisa nhamba idzi kunogona kubatsira mukugadzira nzira dzakanangwa dzinoenderana nemaitiro evatengi uye zvavanofarira panguva ino yakakosha yezororo rekutengesa.

Zuva raamai Mutengi Kushandisa uye Maitiro

Zuva raAmai rinomira sechiitiko chinocherechedzwa mukarenda yevatengi, ichipesvedzera mari yakakosha uye maitiro ekutenga. Kunzwisisa masimba aya kwakakosha kumabhizinesi ane chinangwa chekubata mari pazororo rino. Kuziva maitiro ekushandisa kwevatengi uye maitiro ekuita kwakakosha pakugadzirisa kushambadzira uye nzira dzekutengesa dzeZuva raamai.

  1. Historical Spending Trends: Kukwira kwemaitiro ekushandisa kweZuva raAmai kunoratidza kukosha kwayo kuri kuwedzera mutsika dzevatengi.
  2. Mhemberero Dzakasiyana-siyana: Kuwedzera kweZuva raAmai kupfuura zvipo zvechinyakare zvaamai kunoburitsa mikana yekuti mabhizinesi asiyane misika yavanoda.
  3. Zvikamu Zvekushandisa: Kuziva mapeji akakurumbira anogonesa mabhizinesi kuwiriranisa zvavanopa nezvavanoda nevatengi.

Nekuongorora maitiro evatengi uye mashandisiro emari, mabhizinesi anogona kuisa zvirinani zvigadzirwa nemasevhisi kuti aite zvinodiwa nevatengi veZuva raamai.

Mikana yeZuva raamai

Mazano anoshanda ekushambadzira uye ekutengesa ari hwaro hwekupinda mumusika weZuva raAmai, kusimudzira maitiro edhijitari uye zvido zvevatengi.

  1. Basa reDigital Marketing: Iko kukosha kwekushambadzira kwedhijitari pane sarudzo dzevatengi kunosimbisa kukosha kwekuvapo kwepamhepo.
  2. Vatariri Vavarindi: Kuwedzera chinangwa chevateereri kupfuura vagashiri vechinyakare kunogona kuwedzera kusvika uye kubatanidzwa.
  3. Zvipo Zvaunofarira: Kuchinjira kuchinjika kune zvipo zveruzivo kunogona kupa mabhizinesi mupendero wemakwikwi.

Kuita mari paZuva raAmai kunoda hunyanzvi hwekushambadzira uye nzira dzekutengesa dzinoenderana nemaitiro azvino evatengi uye zvavanofarira.

Maitiro eZuva raamai

Strategic kuronga uye kuuraya ndizvo zvakakosha pakusimudzira Zuva raAmai rekukura kwebhizinesi uye kuita kwevatengi.

  1. Ronga Nekukurumidza: Kuronga nenguva uye kuitwa kwemaitiro ekushambadzira kunogona kuwedzera zvakanyanya kuoneka uye kubatanidzwa kwevatengi.
  2. Gadzirisa zvinopihwa: Kusarudzika uye kugadzirisa zvinosangana nemhando dzakasiyana siyana uye zvido zvevatengi.
  3. Shandisa Data: Matanho anofambiswa nedata anogonesa mabhizinesi kuita sarudzo dzine ruzivo uye kugadzirisa maitiro avo nemazvo.
  4. Batanidza Nezvemukati: Kugadzira uye kuita zvemukati zvinogona kuwedzera zvakanyanya kufarira kwevatengi uye kudyidzana.
  5. Kukwidziridzwa Kwakakosha: Kukwidziridzwa kusingatarisirwe nenguva kunokurudzira vatengi kuita nekukurumidza, vachiwedzera kutengesa.

Kuita zviono zvine hungwaru zvichibva pamaitiro nemaitiro evatengi zvinogona kuwedzera zvakanyanya kushanda kweZuva raAmai kushambadzira uye kuedza kwekutengesa.

Zuva raAmai 2024 Kushambadzira Karenda

Nhau dzakaipa ndedzekuti unogona kunge watove kumashure pakuronga kwako kweZuva raAmai. Nhau dzakanaka ndedzekuti zvichave nyore kwauri kuti uwedzere uye uite mishandirapamwe yako yekutanga (ikozvino)!

  • March 1st: Tanga kuseta macampaign ako edhijitari. Wongorora uye sarudza mapuratifomu edhijitari ekushambadzira kwako, simbisa bhajeti rako, uye tsanangura vateereri vako vaunotarisisa zvichienderana neruzivo uye kuongororwa kwedata.
  • March 5th: Tanga kuyedza zvinhu zvakasiyana zvemushandirapamwe, senge mapeji ekumhara, makopi ekushambadzira, uye dhizaini yekugadzira. Ita shuwa kuti zvese zvakagadziridzwa kuitira ruzivo rwemushandisi uye mitengo yekushandura.
  • March 10th: Tangisa mabasa ako ekutanga ekusimudzira shiri. Tanga mishandirapamwe yevanyori kana shiri dzekutanga kuderedzwa kuti ubatanidze vatengesi vane hunyanzvi uye gadzira ruzha rwakatenderedza mipiro yeZuva raAmai vako.
  • March 15th: Bata vanofurira uye vangango batirana navo pakudyidzana. Pedzisa iyo rondedzero uye tanga pamwe chete kugadzira zvemukati zvinoenderana nedingindira uye zvinangwa zvedanidziro yako.
  • March 20th: Pedzisa uye tanga yako yakazara-chiyero Zuva reMai kushambadzira kushambadzira. Ita shuwa kuti zvese zvinhu, kubva kumaemail kusvika pasocial media posts uye ads, zvakabatana uye zvinoenda kurarama.
  • March 25th: Simbisa yako yemukati kushambadzira kuedza. Shamba uye ukurudzire zvinobatika senge zvipo zvinotungamira, zvinyorwa, uye mavhidhiyo anoenderana neZuva raAmai.
  • March 30th: Bata zvinodyidzana online zviitiko senge mhenyu zvikamu, webinars, kana Q&A kubata vateereri vako uye kupa kukosha kwakatenderedza Zuva raAmai madingindira nezvipo.
  • April 10th: Simbisa yako email kushambadzira kuedza. Tumira akakamurwa uye akasarudzika e-mail mishandirapamwe kune akasiyana zvikamu zvevateereri vako ane curated zvipo mazano uye zvega zvinopihwa.
  • April 15th: Tangisa masocial media makwikwi kana kupaaways kuwedzera kubatikana uye kusvika. Shandisa-zvinogadzirwa nemushandisi kuvaka chokwadi uye kuvimba kwakatenderedza brand yako.
  • April 20th: Tanga sundo yekupedzisira nemadanidziro ekuyeuchidza. Simbisa iyo yekukurumidzira nekuverenga pasi, zvibvumirano zveminiti yekupedzisira, uye simbisa kusununguka kwekutenga uye kuburitsa sarudzo dziripo.
  • April 25th: Wedzera rutsigiro rwako rwevatengi. Ita shuwa kuti timu yako yakagadzirira kuwedzera huwandu hwekubvunza uye inogona kupa yakasarudzika sevhisi, ichipa kune yakanaka yekutenga chiitiko.
  • Mai 1st: Tanga nzira dzako dzekupedzisira dzekutengesa. Tarisa pane zvekukurumidza kuendesa sarudzo uye e-chipo makadhi senzira dzinonakidza dzevatengi veminiti yekupedzisira.
  • May 5th: Bata nevateereri vako kuburikidza nemoyo uye inonakidza zvemukati zvinopemberera humai, uchivavarira kugadzira hukama hwemanzwiro uye kukurudzira kutengesa kweminiti yekupedzisira.
  • May 8th: Tumira maemail ekupedzisira echiyeuchidzo uye zvesocial media, uchisimbisa mukana wekupedzisira wekutenga nenguva yeZuva raAmai uye nemazuva anotarisirwa ekutumira.
  • Chivabvu 9-11: Tarisa uye shongedza ese anoshanda mishandirapamwe munguva-chaiyo kuti ive nechokwadi chekusvika kwakanyanya uye kushanda sezvo Zuva raAmai rasvika.
  • May 12th: Zuva raamai. Govera meseji inodziya, yekutenda kune vanaamai vese vari muvateereri vako uye tanga nzira dzepashure peZuva raAmai rekuita semaemail ekutenda uye zvinyorwa zvesocial media.

Zuva raAmai rinopa mukana wakakosha wekuti mabhizinesi akwidziridze kutengesa kwavo uye abatane nevateereri vakawanda. Makambani anogona kugadzira anonangwa, anoshanda ekushambadzira mishandirapamwe uye nzira dzekutengesa nekunzwisisa uye nekusimudzira maitiro ane chekuita nezororo rino.

Tarisa kune yakazara infographic paMashandisiro eZuva raAmai uye maitiro kuti uwane ruzivo rwakadzama uye zvinoratidzwa zvinomiririra zveaya maitiro.

vanamai zuva kupedza maitiro
Source: Shefu

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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