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Zvako Zvemukati hazvishanduke Pasina Kuiswa-Zvakanaka, Zviripachena Kufona-Ku-Kuita

As Martech Zone yakakura nekufamba kwemakore, ndanga ndichidyara yakawanda nguva mune zvese mushandisi ruzivo (UX) pamwe nekuita mari. Sezvo saiti yaikura nekufamba kwemakore, ini ndanga ndisiri kuona kuita mari kuchikura, kungave kubva kushambadziro kana pakutumira kana affiliate links mukati mezviri mukati. Iyo yekungwarira chiyero ... ini ndinobvisa heck kunze kwevashanyi nemashambadziro? Kana kuti ndinofanotaura kuita mari yezvirimo ndorasikirwa nemari yakarasika?

Mhinduro chinhu chiri pakati, hongu. Ndanga ndichigadzirisa chikamu chekushambadzira nechikwata pa Ezoic, izvo zvinonditendera kuti ndidaye nhamba nekuiswa kwezviziviso, pamwe nekupindira kwazvinoita pamuenzi wega wega.

Kwekuisa Macalls-To-Action

Sezvo isu tichikwenenzvera mawebhusaiti evatengi vedu, tinotarisa zvakanyanya kutarisisa kwedu pakukwanisa kwemuenzi kushandura pasaiti, kunyanya kuburikidza kudana-ku-chiito (CTA) Ndizvo… pane chero peji, pane zviri pachena inodaidzira chiito kuti ubatane nemutengi neimwe nzira? Vanhu vakawandisa vanotarisa pane peji remba kana peji rekuonana… asi peji rega rega rinofanirwa kuve nekufona kwakasiyana kuita. Hazvina kuwanda zvekuvhiringa kana kutsamwisa mushanyi… asi zvakakwana kuvabatsira kunzwisisa matanho anotevera avanogona kutora uye matorerwo awo.

uko ctas

Pane akati wandei anoiswa kune ako ekufona-ku-chiito pane chero yakapihwa peji mukati mesaiti yako:

  1. In-Stream - iyi ndiyo CTA yakasimba, kuisa chinongedzo, bhatani, kana mufananidzo unoenderana nezvako zvinoshandura avo vanofarira vari kuverenga izvo zvawagovera.
  2. Yekuzivisa Bha - mabhawa ekuzivisa ave akajairika pamasaiti. Ndicho chimwe chezvinhu zvekutanga zvinoonekwa izvo muenzi anoona, saka chishandiso chinobatsira kwazvo kutyaira shanduko.
  3. Sidebar - kunyangwe ivo vasingawane kutariswa kwakawanda, CTA yakanyatsoiswa padivi pebhari yako kana kushambadzira kweimwe mhando inogonawo kukwezva kutariswa uye kutyaira kwakawanda kutendeuka. Iyi inzvimbo yakanaka kune mamwe maCTA evashanyi.
  4. Muzasi - apa ndipo paunowanzowana general maCTA chaiwo kune zvigadzirwa uye masevhisi ako bhizinesi rinopa.
  5. tauriranai -Kukurukurirana otomatiki kunoita kuti mushanyi abatsire inzira yakanaka yekukodzera uye kutora vanotungamira.
  6. Popups -Mapopups ane nguva, mapopups akavakirwa pakupuruzira, masiraidhi-ins, uye kubuda kwechinangwa popups anonyanya kunetsa asi anowanzo kurudzira muenzi kuita kupfuura mamwe marudzi eCTA.

Mapeji Ekumhara Ndiwo Musiyano

Mapeji ekumhara ndiwo anosarudzika nekuti ndiyo nzvimbo yekudzvanya kufona kuita, kwete nzvimbo yemamwe maCTA uye sarudzo. Hapafanirwe kuve nemubvunzo nezve chii chiito chaunoshuvira kuti muenzi wepeji yekumhara atore. Isu tinowanzo pinza fomu pfupi kana kubuda, uye isu tichawedzera kubuda kwechinangwa popups kune avo vashanyi vari kuratidza zviratidzo zvekubuda.

Mamwe maCTA = Mamwe Kushandurwa

Isu hatisati tapedza, asi isu takawedzera nhamba yedu yekutungamira kubva ~ 5 pamwedzi kusvika pamusoro pe140 inotungamira pamwedzi. Ndiko kuvandudzwa kunze kwechati! Uye pasina isu kuchinja huwandu hwevanhu vanoshanyira saiti. Same saiti, uye zvakafanana zvirimo… asi kuvandudza kwe2,800% mukushandurwa nekungoona kuti pane mafoni ekuita pane chimwe nechimwe chemukati chatinoburitsa. Aya haasi mu-chiso-chako-inobwaira mabhena ads… angori mabhatani akareruka, magiraidhi, kana kunyange zvinyorwa zvinongedzo.

Kutsvaga kudanwa-ku-chiito mukati memukati mako uye saiti kunofanirwa kuve nyore. Vateereri vako havafanirwe kushamisika nezvechiito chavanogona kuita chinotevera, ive shuwa vaudze zvekuita zvinotevera. Kana ukavaudza vachauya.

kuburitsa: Martech Zone mubatanidzwa we Ezoic uye isu takabatanidza yedu affiliate link mune ino chinyorwa.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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