Ecommerce uye Retail

7 Zvidzidzo Zvekutengesa MuZera reE-Commerce

E-Commerce iri kutora indasitiri yekutengesa neminiti. Zviri kuita kuti zvinyanye kuoma kuchengeta zvitoro zvezvidhinha nedhaka zvichiyangarara.

Kune zvitoro zvezvidhinha-ne-dhaka, hazvisi zvekuchengetedza zvinyorwa uye kutonga maakaundi nekutengesa. Kana iwe uchimhanyisa chitoro chemuviri, saka unofanirwa kuenda kune inotevera nhanho. Ipa vanotenga zvinomanikidza Chikonzero kuti vapedze nguva yavo vachidzika kuchitoro chako.

1. Ipa Zvakaitika, Kwete Chete Zvigadzirwa

Pane zvakawanda kuchitoro chezvidhinha nedhaka pane kungova nezvinhu zvenyama zviri kutengeswa. Vape ruzivo uye chikonzero chekudzokera kuchitoro chako. Ndosaka zvakawanda uye zvimwe zvitoro zvepfungwa zviri kuwana traction uye kuzvivakira niche.

kure imwe yakadaro pfungwa chitoro muSoho. Pano unogona kutenga zvigadzirwa zvekufambisa. Masuo maviri echitoro akatarisana anonzwa kunge zvitoro zviviri zvakasiyana zvinoyerera zvichipinda mune chimwe.

Shandura Kune Zvirinani

Chitoro chako chemuviri hachikwanise kutaridzika zvakafanana kwemakore, kana kunyange mwedzi. Vatengi vari kupihwa huwandu hwakakura hwezvakangoerekana zvaitika online. Kuchinja chitarisiko uye kunzwa kwechitoro chako nguva nenguva kunopa kusunda kwakanaka mutsoka uye pakupedzisira kutengesa.

Shanda pakugadzira uye marongerwo echitoro, uye zvigadzirwa zvaunotengesa. Chitoro chako chepanyama chinogona kubatsirwa kubva kune zano rakafanana nemakarenda emukati ekushambadzira kwedhijitari.

nyaya ichitoro chiri muNew York. Chitoro chinozvigadzirisa uye chinotaridzika chitsva mwedzi wega wega. Dingindira nyowani mwedzi wega wega rinotaurirana dhizaini uye kukosha kwemhando. Inoitawo kuti mutengi azive zviri kutengeswa uye inozivisa nezvezviitiko zvirikuitwa mwedzi iwoyo. Kutengeswa kwavo kwakawedzera zvakapetwa kaviri mumakore maviri apfuura.

2. Unganidza Vanhu Pamwe Chete

Kuronga zviitiko ndeimwe nzira yekukwezva vatengi. Makirasi ekugwinya, makosi, maworkshop, kutangwa kwebhuku uye zvimwe zviitiko zvinodyidzana inzira dzakanakisa dzekumutsa kufarira.

Chamber iboutique nyowani muNew York inopa ega ega edhisheni uye akasarudzika mabasa eunyanzvi uye dhizaini. Vakabata mabiko echisvusvuro nekubatana nePIN-UP magazini panguva yeDesign Miami. Izvi zvinobatsira kuvaka nharaunda uye zvinotungamira kune vatengi kuve vatengi vakavimbika.

3. Creative Teams Anofanira

Kupa ruzivo uye kwete zvigadzirwa chete zvinotora hunyanzvi. Ipa kukosha kwepamusoro kuchikwata chekugadzira uye chekushambadzira. Iva nechokwadi chokuti une zvinyorwa zvinofadza. Ita shuwa kuti iri kushandiswa kuwedzera kutengesa. Izvi zvinochengeta brand yako nyowani.

Shingai Uye Edza Zvitsva

Kuunza pfungwa itsva, uye kuisa zvinyorwa zvekugadzira muchitoro zviri pamusoro. Tora njodzi yakaverengerwa uye fungidzira pane yakatsvagirwa data.

4. Tarisa Kuhukama hweVatengi

Chinhu chakasarudzika chezvidhinha-n-dhaka zvitoro ndiyo mukana wekusangana uye kufurira vatengi zvakananga. Izvo webhusaiti inotamburira kuita, iine super ekugadzira magirafu uye nekunyora kwekunyengetedza, inogona kuitwa nekunyemwerera kunofadza uye ruoko runobatsira muchitoro chako. Kudzidzisa vashandi vako kuita kuti chiitiko chekutenga chive chine hushamwari uye chinofadza kune mutengi chinogona kuwedzera kutengesa kwako munzira huru. Kana uchinge uine vatengi vanodzokorora unogona kuwana zvavanoda uye kushanda zvinoenderana.

5. Omnichannel Retail Inonyengera

E-commerce iri kuwedzera zvakanyanya nemakwikwi e cutthroat. Kubva hofori dzakaita seamazon, eBay, uye Alibaba kutanga-ups seBhokisi, Checkr, uye Slack, imusika wakaoma kukwikwidza.

Retail e-commerce kutengesa muU.S zvakafanotaurwa kuti zvichakura kubva 396.7 bhiriyoni U.S. madhora muna 2016 kuti pamusoro 684 bhiriyoni US madhora muna 2020. Kunyange zvazvo paIndaneti kutengesa kuchiri kumirira chikamu chiduku chezvose zvekutengesa-inenge 8.4%. 42% yevashandisi veInternet muUSA vakatenga zvinhu online kamwe chete pamwedzi.

Mabhuku nemagetsi ndizvo zvinofarirwa nevatengi vepamhepo. E-commerce iri padanho rekuti imwe nzira isingashande. Omnichannel retail ndiyo nzira yakanakisa yekuzviita.

Dzidza Kuwedzera

Kutenga kwenhare ndiyo inotevera maitiro e-commerce. Muna 2016, zvinofungidzirwa kuti vanosvika 136 miriyoni vashandisi vakatenga kamwechete kubva kunharembozha yavo. Nhamba iyi inofungidzirwa kuti ichasvika 162.8 miriyoni panosvika 2019. Kana iwe uri e-commerce mutengesi, wana app nekukurumidza.

6. Shandisa Zvakanakira Zvako

Kusiyana nechitoro chemuviri, e-commerce haina kurambidzwa nepasi-nzvimbo. Saka shandisa iyo ine simba uye chaiyo chimiro cheiyi bhizinesi modhi.

Kuuya kwe dhata analytics ibasa kune e-commerce inoita zvinoshamisa kune bhizinesi munzira dzakawanda. Data Analytics inogona kukurudzira kutengesa kweE-commerce munzvimbo dzinotevera:

  1. Supply Chain Management: data yezvigadzirwa zvinotanga kubva mudura kuenda kumutengi.
  2. Mutengesi/Mutengi Kubiridzira Kuona: Pane maalgorithms anoita kuti vatengesi vafanotaura hutsotsi uye vadzivise.
  3. Merchant Analytics: Vatengesi vepamhepo vanogara vachida nzira nyowani dzekuwedzera. Kuti uise mutengo wakakodzera mukuenzanisa nekukosha kwemusika, izvi zvinouya zvakanaka.
  4. Mutengo Wekugadzirisa: Ita kurudziro yemitengo pamapuratifomu akawanda ekutengesa online. Inoita izvi kuburikidza neautomated process inobata kumusika uye kukwikwidza mafambiro nekupindira kushoma kwevanhu. Makambani akaita seIntelligence Node akagadzira tekinoroji ichishandisa data hombe ine chekuita nehungwaru hwemakwikwi uye kutevedza mutengo nekudzidza kwemichina uye nehungwaru hwekugadzira.
  5. Yakakurudzirwa Maitiro: Kufamba nemuchitoro munzvimbo chaiyo kunoda dhizaini yakanaka. Inokurudzirwa MaSystem anoita sepurani yeiyo.
  6. Product Specific Analytics: Kutsvaga mapatani pakati pekutenga uye kubhurawuza maitiro kwakakosha kune e-commerce kuvandudza zvigadzirwa zvinyorwa uye ruzivo rwemushandisi.
  7. Online Marketing Analytics: Izvi zvinoshanda pakubhidha kushambadzo paGoogle. Ivo vanotungamira optimization uye kuwedzera iyo yekudzvanya-kuburikidza-mazinga uye kutendeuka mitengo.

7. Usaderedze Shoko Remuromo

Kuita kuti vatengi vako vataure zvinhu zvakanaka pamusoro pako kushamwari dzavo kune simba rinoshamisa. Iva nechokwadi chokuti hauzvikoshesi. Vape chiitiko chakanaka uye tsvaga nzira dzekuva nechokwadi chekuti unochengeta maonero avo pamusoro pako seakanaka sezvinobvira.

Influencers bloggers uye affiliate marketing

Kushambadzira kwemukati ndiyo yazvino maitiro ekushambadza. Wedzera brand yako kuburikidza nemukati kana inogona kusara kumashure.

Kushandisa vapesvedzera uye mablogiki inzira yakanaka yekusvika kune yako chinangwa chevateereri. Inobata pfungwa pasina kurira sekutengesa kwekutengesa. Kushambadzira kwakabatana ndeimwe nzira yekuparadzira pesvedzero yako online.

Social Media Marketing

Kuve nekuvapo kwepamhepo chinhu chinodiwa kana iwe uchida kuramba uri kumberi mu e-commerce. Makambani ikozvino anogadzira ingangoita $2.4 miriyoni miniti yega yega kuburikidza ne e-commerce. Kunze kweizvozvo, anopfuura madhora zviuru makumi mana emadhora mukati kubva kuFacebook, Twitter, uye Pinterest.

Millennials ari pamusoro kana zvasvika pazera rehuwandu kana zvasvika pakutenga online. Tarisa uye kurira kukwezva kune chako chinangwa chevateereri pasocial media

Kune nzira dzakawandas iwe unogona kutevera kune inoshanda social media kushambadzira. Tsvaga kuti ndedzipi sarudzo uye dzinoshanda kwauri. Ndiyo nzira yakanaka yekuita kuti bhizinesi rako ribudirire.

Frida Cooper

Frida Cooper mutengesi analytics muongorori ane angangoita makore mashanu echiitiko.

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